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(129, 'recently_activated', 'a:0:{}', 'yes'),
(130, '_transient_timeout_feed_b9388c83948825c1edaef0d856b7b109', '1488486012', 'no'),
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to Create Scannable Content (an SEO Action Guide)\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:126:\"https://aioseo.com/how-to-create-scannable-content/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-scannable-content\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"https://aioseo.com/how-to-create-scannable-content/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 07 Sep 2023 16:40:22 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:12:\"Scannability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:17:\"Scannable content\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:21:\"What is scannability?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:26:\"What is scannable content?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=225327\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:431:\"<p>One of the easiest ways to grow an audience of loyal readers is to create scannable content. Anyone can learn to do this. Whether you’re a blogger or small business owner, scannable content is a hidden factor in online success.&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-create-scannable-content/\">How to Create Scannable Content (an SEO Action Guide)</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:24016:\"<p>One of the easiest ways to grow an audience of loyal readers is to create scannable content.</p>\n\n\n\n<p>Anyone can learn to do this. Whether you’re a blogger or small business owner, scannable content is a hidden factor in online success.</p>\n\n\n\n<p>This article teaches you how to create scannable content while boosting SEO and achieving your website goals.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-the-discovery-of-scanning\">The Discovery of Scanning</a></li><li><a href=\"#aioseo-what-is-scannable-content\">What is Scannable Content?</a></li><li><a href=\"#aioseo-benefits-of-scannable-content\">Benefits of Scannable Content</a><ul></ul></li><li><a href=\"#aioseo-how-to-create-scannable-content\">How to Create Scannable Content</a><ul><li><a href=\"#aioseo-use-all-in-one-seo-aioseo-wordpress-plugin\">Use All in One SEO (AIOSEO): WordPress Plugin</a></li><li><a href=\"#aioseo-start-with-a-focus-keyphrase\">Start with a Focus Keyphrase</a></li><li><a href=\"#aioseo-use-descriptive-titles\">Use Descriptive Titles</a></li><li><a href=\"#aioseo-apply-inverted-pyramid-style\">Apply Inverted Pyramid Style</a><ul></ul></li><li><a href=\"#aioseo-organize-content-into-sections\">Organize Content into Sections</a></li><li><a href=\"#aioseo-follow-principles-of-good-writing\">Follow Principles of Good Writing</a></li><li><a href=\"#aioseo-break-up-text-with-scannable-items\">Break up Text with Scannable Items</a><ul></ul></li></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-the-discovery-of-scanning\">The Discovery of Scanning</h2>\n\n\n\n<p>Do people read digital content differently than they do printed material? Usability expert Jakob Nielsen set out to answer this question in the late 1990s.</p>\n\n\n\n<p>After 4 years of studies, the Nielsen Norman Group (NNG) summarized their findings.</p>\n\n\n\n<p>So how <em>do</em> people read on the web?</p>\n\n\n\n<p>“<a href=\"https://www.nngroup.com/articles/how-users-read-on-the-web/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">They don’t</a>.”</p>\n\n\n\n<p class=\"has-text-align-left\"><div style=\"padding-left: 2.5em;\"><p class=\"has-text-align-left\">People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.</p></div></p>\n\n\n\n<p>Subsequent research by NNG and other research groups arrived at the <a href=\"https://www.nngroup.com/articles/how-people-read-online/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">same conclusions</a>.</p>\n\n\n\n<p>The original study opened a new era in digital publishing. Website owners realized they needed to create content in a new way if they wanted to attract and keep readers’ attention.</p>\n\n\n\n<p>One had to make content “scannable.” This type of content helps readers find what’s most relevant to their needs.</p>\n\n\n\n<p>Thankfully, Nielsen’s research identified features of scannable content.</p>\n\n\n\n<h2 id=\"aioseo-what-is-scannable-content\">What is Scannable Content?</h2>\n\n\n\n<p>Scannable content is digital content that caters to users’ scanning behavior and increases engagement, task completion, and memory retention.</p>\n\n\n\n<p>Done well, scannable content enables users to survey a page quickly, grasp the main points, and find what they want.</p>\n\n\n\n<p>Making content scannable includes:</p>\n\n\n\n<ul>\n<li>Using as few words as possible</li>\n\n\n\n<li>Placing important information at the top</li>\n\n\n\n<li>Using short paragraphs and sentences</li>\n\n\n\n<li>Highlighting essential words or phrases</li>\n\n\n\n<li>Breaking up large blocks of text</li>\n</ul>\n\n\n\n<p>Elements used to break up long text passages include:</p>\n\n\n\n<ul>\n<li>Descriptive, short subheadings</li>\n\n\n\n<li>Bulleted and numbered lists</li>\n\n\n\n<li>Relevant images or charts</li>\n</ul>\n\n\n\n<p>Interestingly, Nielsen’s team discovered that users “detested marketese,” meaning promotional language.</p>\n\n\n\n<p>Instead, readers prefer <em>objective language</em>.</p>\n\n\n\n<p>Now that we’ve covered the basics of scannable content, you may wonder what you’ll get from making your content scannable. Is it worth your time?</p>\n\n\n\n<h2 id=\"aioseo-benefits-of-scannable-content\">Benefits of Scannable Content</h2>\n\n\n\n<p>You&#8217;re saving readers time and effort by making your content scannable and concise.</p>\n\n\n\n<p>That leads to better engagement, repeat visits, and higher conversions.</p>\n\n\n\n<p>Research by the Nielsen Norman Group, including the original landmark findings, proves these practices work.</p>\n\n\n\n<p>Significant improvements in <a href=\"https://www.nngroup.com/articles/measuring-the-usability-of-reading-on-the-web/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">measured usability</a> were obtained by</p>\n\n\n\n<ul>\n<li>Cutting content length in half</li>\n\n\n\n<li>Avoiding promotional language</li>\n\n\n\n<li>Using a scannable layout.</li>\n</ul>\n\n\n\n<p>We recommend browsing the NNG site to learn more about their <a href=\"https://www.nngroup.com/articles/how-people-read-online/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">30+ years of research</a> in this area.</p>\n\n\n\n<h3 id=\"aioseo-seo-and-accessibility\">SEO and Accessibility</h3>\n\n\n\n<p>Many of the scannability principles are the <em>same</em> as those for quality content. And quality is the #1 ranking factor.</p>\n\n\n\n<p>Additionally, good scannability and SEO improve accessibility. That can increase your reach and attract new users.</p>\n\n\n\n<p>So, how do you get started making scannable content?</p>\n\n\n\n<h2 id=\"aioseo-how-to-create-scannable-content\">How to Create Scannable Content</h2>\n\n\n\n<p>When creating content, work through the checklist below.</p>\n\n\n\n<p>WordPress users will benefit from an SEO plugin like All in One SEO (AIOSEO).</p>\n\n\n\n<p>This plugin analyzes your content. And it will show you how to improve your page’s scannability and SEO.</p>\n\n\n\n<h3 id=\"aioseo-use-all-in-one-seo-aioseo-wordpress-plugin\">Use All in One SEO (AIOSEO): WordPress Plugin</h3>\n\n\n\n<p>All in One is an established plugin with thousands of 5-star reviews. Currently, over 3 million site owners are using it.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png\" alt=\"aioseo homepage\" class=\"wp-image-140989\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>After you <a href=\"https://aioseo.com/pricing/\">download</a> and <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\">install</a> the plugin, a setup wizard will walk you through a few simple steps.</p>\n\n\n\n<p>With AIOSEO installed, you can navigate to any page in your WordPress editor, and the plugin recommendations will appear in a sidebar to the right.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"507\" src=\"https://aioseo.com/wp-content/uploads/2023/09/aioseo-general-settings-1024x507.jpg\" alt=\"aioseo general settings\" class=\"wp-image-225334\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/aioseo-general-settings-1024x507.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-general-settings-300x149.jpg 300w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-general-settings-768x381.jpg 768w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-general-settings-1536x761.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-general-settings-2048x1015.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-general-settings-600x297.jpg 600w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-general-settings-121x60.jpg 121w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-general-settings-182x90.jpg 182w\" sizes=\"100vw\" /></figure>\n\n\n\n<h3 id=\"aioseo-start-with-a-focus-keyphrase\">Start with a Focus Keyphrase</h3>\n\n\n\n<p>A focus keyphrase (target keyword) is the main topic of your article. Do some <a href=\"https://aioseo.com/seo-secrets-to-grow-revenue/#aioseo-1-produce-high-quality-content-that-aligns-with-search-intent\">keyword research</a> first so you can choose a keyword that’s easy to rank for.</p>\n\n\n\n<p>A good practice is to include your focus keyphrase in your</p>\n\n\n\n<ul>\n<li>Title</li>\n\n\n\n<li>Page URL</li>\n\n\n\n<li>Introduction</li>\n\n\n\n<li>Description</li>\n\n\n\n<li>Subheadings</li>\n</ul>\n\n\n\n<p>All in One SEO (AIOSEO) will check to see that you’ve done that.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-use-789x1024.png\" alt=\"aioseo focus keyphrase use\" class=\"wp-image-225336\" width=\"592\" height=\"768\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-use-789x1024.png 789w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-use-231x300.png 231w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-use-768x997.png 768w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-use-1183x1536.png 1183w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-use-600x779.png 600w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-use-46x60.png 46w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-use-69x90.png 69w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-use.png 1194w\" sizes=\"(max-width: 592px) 100vw, 592px\" /><figcaption class=\"wp-element-caption\"><em>Above: AIOSEO analyzed one of our articles and recommended we add our focus keyphrase (“digital strategy”) to the article description and to more subheadings.</em></figcaption></figure>\n\n\n\n<p>Ensuring your page topic is clear to users and search engines supports scannability <em>and</em> SEO.</p>\n\n\n\n<h3 id=\"aioseo-use-descriptive-titles\">Use Descriptive Titles</h3>\n\n\n\n<p>Your page title is one of the main opportunities to attract click-throughs from search engine results. It should be precise and convey what’s unique about your article.</p>\n\n\n\n<p>Where possible, <strong>front-load your title</strong> with your keyphrase. That way, users can immediately understand what the page is about.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"478\" src=\"https://aioseo.com/wp-content/uploads/2023/09/oilprice-com-scannable-content-example-1024x478.jpg\" alt=\"scannable content example\" class=\"wp-image-225365\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/oilprice-com-scannable-content-example-1024x478.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/09/oilprice-com-scannable-content-example-300x140.jpg 300w, https://aioseo.com/wp-content/uploads/2023/09/oilprice-com-scannable-content-example-768x359.jpg 768w, https://aioseo.com/wp-content/uploads/2023/09/oilprice-com-scannable-content-example-1536x717.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/09/oilprice-com-scannable-content-example-600x280.jpg 600w, https://aioseo.com/wp-content/uploads/2023/09/oilprice-com-scannable-content-example-128x60.jpg 128w, https://aioseo.com/wp-content/uploads/2023/09/oilprice-com-scannable-content-example-193x90.jpg 193w, https://aioseo.com/wp-content/uploads/2023/09/oilprice-com-scannable-content-example.jpg 1820w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: This OilPrice.com article title is front-loaded with its topic: white hydrogen. Notice the bullet-point summary.</em></figcaption></figure>\n\n\n\n<p>As mentioned, All in One SEO (AIOSEO) will check your title for the presence of your <strong>focus keyphrase</strong>. If that’s missing, you’ll be prompted to add it.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-not-in-title-1024x237.png\" alt=\"focus keyphrase in seo title\" class=\"wp-image-225341\" width=\"512\" height=\"119\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-not-in-title-1024x237.png 1024w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-not-in-title-300x70.png 300w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-not-in-title-768x178.png 768w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-not-in-title-600x139.png 600w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-not-in-title-190x44.png 190w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-not-in-title-388x90.png 388w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-focus-keyphrase-not-in-title.png 1105w\" sizes=\"(max-width: 512px) 100vw, 512px\" /></figure>\n\n\n\n<p>The plugin will also indicate if your title is over 60 characters. That’s approximately the length where Google will truncate your title in search results.</p>\n\n\n\n<p>Realize that there are circumstances where you may want to create a title that goes over AIOSEO’s recommended character limit. Learn about the <a href=\"https://aioseo.com/how-to-use-a-serp-snippet-tool/#aioseo-step-3-set-your-post-title-title-tag#aioseo-why-you-might-want-a-long-title\">benefits of longer titles</a>.</p>\n\n\n\n<h3 id=\"aioseo-apply-inverted-pyramid-style\">Apply Inverted Pyramid Style</h3>\n\n\n\n<p>The inverted pyramid style of writing places the most critical points at the top of a web page.</p>\n\n\n\n<p>Browse the <a href=\"https://www.nngroup.com/articles/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Nielsen Norman Group blog</a> to get some excellent examples of this. They use this inverted pyramid style for all of their content.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"323\" src=\"https://aioseo.com/wp-content/uploads/2023/09/scannable-content-example-nielsen-norman-group-1024x323.png\" alt=\"\" class=\"wp-image-225357\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/scannable-content-example-nielsen-norman-group-1024x323.png 1024w, https://aioseo.com/wp-content/uploads/2023/09/scannable-content-example-nielsen-norman-group-300x95.png 300w, https://aioseo.com/wp-content/uploads/2023/09/scannable-content-example-nielsen-norman-group-768x242.png 768w, https://aioseo.com/wp-content/uploads/2023/09/scannable-content-example-nielsen-norman-group-1536x484.png 1536w, https://aioseo.com/wp-content/uploads/2023/09/scannable-content-example-nielsen-norman-group-2048x645.png 2048w, https://aioseo.com/wp-content/uploads/2023/09/scannable-content-example-nielsen-norman-group-600x189.png 600w, https://aioseo.com/wp-content/uploads/2023/09/scannable-content-example-nielsen-norman-group-190x60.png 190w, https://aioseo.com/wp-content/uploads/2023/09/scannable-content-example-nielsen-norman-group-286x90.png 286w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: All Nielsen Norman Group articles begin with a summary and hyperlinked topics. Notice that the most important phrase in the title comes first.</em></figcaption></figure>\n\n\n\n<p>Another example is <em>Harvard Business Review</em> which places a short summary at the beginning of their articles.</p>\n\n\n\n<p>Placing key points at the top draws readers in. This action is similar to a bakery handing out samples. If customers like the sample, they’ll want more.</p>\n\n\n\n<h4 id=\"aioseo-above-the-fold-space\">Above-the-Fold Space</h4>\n\n\n\n<p>Both inverted pyramid style and the term “above-the-fold” come from print journalism. In digital, “<strong>above-the-fold</strong>” refers to what the user can see<em> without</em> scrolling down.</p>\n\n\n\n<p>Keep in mind that the above-the-fold space varies for users, depending on device and screen size. For instance, mobile phones have a much smaller above-the-fold space.</p>\n\n\n\n<p>Because many users <em>don’t</em> scroll down a web page, businesses should place a <strong>call-to-action</strong> above-the-fold too. This may be your <em>only</em> chance to get the reader to take action.</p>\n\n\n\n<h3 id=\"aioseo-organize-content-into-sections\">Organize Content into Sections</h3>\n\n\n\n<p>When content is structured logically, it’s easy to follow. This is part of good writing and a best practice for SEO.</p>\n\n\n\n<p>Breaking content into sections labeled with <strong>short subheadings</strong> is also a feature of scannable content.</p>\n\n\n\n<p>Like page titles, subheadings should be descriptive. Consider front-loading these as well with the most important words.</p>\n\n\n\n<p>All in One SEO will check your content for <strong>subheading distribution</strong>. You&#8217;ll be prompted to add more subheadings if you have long passages with none.</p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/09/aioseo-subheading-distribution.png\" alt=\"aioseo subheading distribution\" class=\"wp-image-225347\" width=\"383\" height=\"171\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/aioseo-subheading-distribution.png 765w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-subheading-distribution-300x134.png 300w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-subheading-distribution-600x268.png 600w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-subheading-distribution-134x60.png 134w, https://aioseo.com/wp-content/uploads/2023/09/aioseo-subheading-distribution-201x90.png 201w\" sizes=\"(max-width: 383px) 100vw, 383px\" /></figure>\n\n\n\n<h3 id=\"aioseo-follow-principles-of-good-writing\">Follow Principles of Good Writing</h3>\n\n\n\n<p>Some aspects of scannable content, like those below, overlap with <a href=\"https://aioseo.com/george-orwells-6-rules-for-writing/\">principles of good writing</a>.</p>\n\n\n\n<ul>\n<li><strong>Concision</strong>: No unnecessary words.</li>\n\n\n\n<li><strong>Readability</strong>: Easy and enjoyable to read.</li>\n\n\n\n<li><strong>Simple language</strong>: Use short words, paragraphs, sentences.</li>\n\n\n\n<li><strong>Accuracy</strong>: Use proven facts from quality sources.</li>\n</ul>\n\n\n\n<p>AIOSEO analyzes the <strong>readability</strong> of your article and displays a Flesch Reading Ease score.</p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/09/flesch-reading-ease-score.png\" alt=\"aioseo flesch reading ease score\" class=\"wp-image-225349\" width=\"383\" height=\"157\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/flesch-reading-ease-score.png 765w, https://aioseo.com/wp-content/uploads/2023/09/flesch-reading-ease-score-300x123.png 300w, https://aioseo.com/wp-content/uploads/2023/09/flesch-reading-ease-score-600x245.png 600w, https://aioseo.com/wp-content/uploads/2023/09/flesch-reading-ease-score-147x60.png 147w, https://aioseo.com/wp-content/uploads/2023/09/flesch-reading-ease-score-220x90.png 220w\" sizes=\"(max-width: 383px) 100vw, 383px\" /></figure>\n\n\n\n<p>Other readability issues AIOSEO scans for include:</p>\n\n\n\n<ul>\n<li>Use of the <strong>passive voice</strong> instead of the active voice</li>\n\n\n\n<li>Starting 3 <strong>consecutive sentences</strong> with the same word</li>\n\n\n\n<li><strong>Paragraph</strong> and <strong>sentence length</strong></li>\n\n\n\n<li><strong>Transition words </strong>(adequate usage)</li>\n\n\n\n<li><strong>Images/videos </strong>in content.</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-break-up-text-with-scannable-items\">Break up Text with Scannable Items</h3>\n\n\n\n<p>Regarding that last point, relevant images and videos can help break up long passages.</p>\n\n\n\n<p>Also consider using, where relevant:</p>\n\n\n\n<ul>\n<li>Bulleted or numbered lists</li>\n\n\n\n<li>Tables or diagrams</li>\n\n\n\n<li>Highlighted text</li>\n</ul>\n\n\n\n<p>You can bold, italicize, underline text, or apply color to highlight text. Be sparing. Highlighting too many words can overwhelm the viewer.</p>\n\n\n\n<p>Pull quotes, sidebars, and the HTML details element may help. But exercise caution. Some <a href=\"https://www.nngroup.com/articles/how-people-read-online/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">research shows</a> that some design elements attract “<strong>fixation</strong>” but “<strong>disrupt reading</strong>.”</p>\n\n\n\n<p>Inline ads and inline newsletter signups can have the same disruptive impact. Consider experimenting with these elements to see what your results are.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>An option to inline ads and sign-ups is OptinMonster. Their <strong>Exit-Intent popups</strong> appear only when users begin to <em>leave</em> your site. We find these popups <a href=\"https://optinmonster.com/lead-generation/\" target=\"_blank\" rel=\"noopener\" title=\"\">effective for lead generation</a>.</p>\n</div>\n\n\n\n<h2 id=\"aioseo-qa-on-scannable-content\">Q&amp;A on Scannable Content</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-do-you-make-an-article-readable\"><h3 class=\"aioseo-faq-block-question\">How do you make an article readable?</h3><div class=\"aioseo-faq-block-answer\">\n<p>To make an article readable, follow principles of good writing. If your article is for the web, consider making your article scannable. These two factors will make your content easier to read on screens and improve accessibility.</p>\n\n\n\n<p>In addition, make sure your article matches your audience’s reading level. Consider that in the U.S., most adults read at the <a href=\"https://map.barbarabush.org/#:~:text=130%20million%20Americans%E2%80%9454%25%20of,poverty%2C%20and%20low%20economic%20mobility.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">5th-grade level or below.</a> If you’re writing for a college-educated audience or academics, the same “matching” principle applies.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-many-words-does-it-take-to-make-content-scannable\"><h3 class=\"aioseo-faq-block-question\">How many words does it take to make content scannable?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Word count is not a factor in whether content is scannable. To make content scannable, use as few words as possible to achieve your purpose. Avoid the myth that an article needs to be 2,000 words or more to rank well in search engine results pages. And realize that concision is just one of several aspects of scannable content.</p>\n</div></div>\n\n\n\n<h2 id=\"aioseo-whats-next\">What’s Next?</h2>\n\n\n\n<p>We hope this post helped you get started with scannable content.</p>\n\n\n\n<p>You may also want to check out our <a href=\"https://aioseo.com/seo-copywriting/\">copywriting tips</a>. And explore our adventures with <a href=\"https://aioseo.com/ai-generated-content/\">AI-generated content</a>.</p>\n\n\n\n<p>If you found this article helpful, please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find lots of valuable tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">X (Twitter</a>), <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-create-scannable-content/\">How to Create Scannable Content (an SEO Action Guide)</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://aioseo.com/how-to-create-scannable-content/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:1;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"6 Best WooCommerce Affiliate Plugins to Propel Growth (Easily)\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:132:\"https://aioseo.com/best-woocommerce-affiliate-plugins/?utm_source=rss&utm_medium=rss&utm_campaign=best-woocommerce-affiliate-plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:62:\"https://aioseo.com/best-woocommerce-affiliate-plugins/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 05 Sep 2023 10:01:32 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:17:\"Affiliate plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:34:\"best WooCommerce affiliate plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:19:\"WooCommerce plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:9:\"WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=221279\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:460:\"<p>Are you looking for the best WooCommerce affiliate plugins to grow your online store? Affiliate marketing is a powerful strategy to extend your reach and generate more revenue. It’s also easy to implement when you have the right tools. That’s&#8230;</p>\nThe post <a href=\"https://aioseo.com/best-woocommerce-affiliate-plugins/\">6 Best WooCommerce Affiliate Plugins to Propel Growth (Easily)</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Gabriela Jhean\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:36981:\"<p>Are you looking for the best WooCommerce affiliate plugins to grow your online store?</p>\n\n\n\n<p>Affiliate marketing is a powerful strategy to extend your reach and generate more revenue. It’s also easy to implement when you have the right tools.</p>\n\n\n\n<p>That’s where a WooCommerce affiliate plugin comes into play.</p>\n\n\n\n<p>To help you choose the right one, we’ve compiled the best WooCommerce affiliate plugins to propel your growth effortlessly.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-affiliate-marketing\">What Is Affiliate Marketing?</a></li><li><a href=\"#aioseo-why-does-your-woocommerce-store-need-an-affiliate-program\">Why Does Your WooCommerce Store Need an Affiliate Program?</a><ul></ul></li><li><a href=\"#aioseo-what-to-look-for-in-woocommerce-affiliate-plugins\">What to Look for in WooCommerce Affiliate Plugins</a></li><li><a href=\"#aioseo-6-best-affiliate-plugins-for-woocommerce\">6 Best WooCommerce Affiliate Plugins</a><ul><li><a href=\"#aioseo-1-affiliatewp\">1. AffiliateWP</a></li><li><a href=\"#aioseo-2-easy-affiliate\">2. Easy Affiliate</a></li><li><a href=\"#aioseo-3-solid-affiliate\">3. Solid Affiliate</a></li><li><a href=\"#aioseo-4-tapfiliate\">4. Tapfiliate</a></li><li><a href=\"#aioseo-5-yith-woocommerce-affiliates\">5. YITH WooCommerce Affiliates</a></li><li><a href=\"#aioseo-6-referralcandy\">6. ReferralCandy</a></li><li><a href=\"#aioseo-bonus-affiliate-for-woocommerce\">Bonus: Affiliate for WooCommerce</a></li></ul></li><li><a href=\"#aioseo-comparison-of-the-best-woocommerce-affiliate-plugins\">Comparison of the Best WooCommerce Affiliate Plugins</a></li><li><a href=\"#aioseo-what-is-the-best-woocommerce-affiliate-plugin\">What Is the Best WooCommerce Affiliate Plugin?</a></li><li><a href=\"#aioseo-qa-on-woocommerce-affiliate-plugins\">Q&amp;A on WooCommerce Affiliate Plugins</a><ul></ul></li><li><a href=\"#aioseo-propel-your-online-stores-growth-with-affiliate-plugins\">Propel Your Online Store’s Growth With Affiliate Plugins</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-affiliate-marketing\">What Is Affiliate Marketing?</h2>\n\n\n\n<p>Affiliate marketing is based on the referral method of generating sales. It relies on third parties, your affiliates, to promote your products and services on their platforms.</p>\n\n\n\n<p>In return, these affiliates earn a commission for every action (sale, lead, or signup) generated through their efforts.</p>\n\n\n\n<p><a href=\"https://optinmonster.com/start-an-affiliate-program/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliate programs</a> have become increasingly popular in the era of social media and influencers, allowing savvy store owners to tap into new customers and diversify revenue streams.</p>\n\n\n\n<h2 id=\"aioseo-why-does-your-woocommerce-store-need-an-affiliate-program\">Why Does Your WooCommerce Store Need an Affiliate Program?</h2>\n\n\n\n<p>Affiliate programs bring an array of benefits to eCommerce businesses. Here are 4 reasons to install them on your WooCommerce store:</p>\n\n\n\n<h4 id=\"aioseo-1-amplifies-your-reach\">1. Amplifies Your Reach</h4>\n\n\n\n<p>An affiliate program is an effective way to reach new audiences. It maximizes your brand visibility by tapping into the unique audience of each of your affiliates. This helps you gain access to customers and markets that you may not have reached otherwise.</p>\n\n\n\n<h4 id=\"aioseo-2-drives-cost-effective-growth\">2. Drives Cost-Effective Growth</h4>\n\n\n\n<p>When every marketing dollar counts, affiliate marketing is a cost-effective solution. It uses a performance-based model, meaning you only pay when affiliates successfully drive a conversion or action.</p>\n\n\n\n<h4 id=\"aioseo-3-builds-trust-and-credibility\">3. Builds Trust and Credibility</h4>\n\n\n\n<p>In a world saturated with ads, people tend to trust recommendations from sources they know. Affiliates play this role, adding authenticity and credibility to your brand.</p>\n\n\n\n<h4 id=\"aioseo-4-incentivizes-results\">4. Incentivizes Results</h4>\n\n\n\n<p>The commission-based structure of affiliate programs is a powerful incentive for your partners. Their success is tied to yours, creating a mutually beneficial relationship that drives growth.</p>\n\n\n\n<h2 id=\"aioseo-what-to-look-for-in-woocommerce-affiliate-plugins\">What to Look for in WooCommerce Affiliate Plugins</h2>\n\n\n\n<p>Whether you’re a beginner or an experienced marketer, the best WooCommerce affiliate plugins offer the following:</p>\n\n\n\n<ul>\n<li><strong>User-Friendly Interface:</strong> From the initial setup to the program management, the affiliate plugin should be simple to navigate and use. This is true for both the merchant dashboard and the affiliate dashboard.</li>\n\n\n\n<li><strong>Flexible Commission Rates</strong>: Your affiliate plugin should allow you to customize commission rates based on different products, categories, or affiliate tiers. This flexibility ensures that your commission structure aligns with your business goals.</li>\n\n\n\n<li><strong>Hassle-Free Payments:</strong> A seamless payment process is crucial to maintaining strong relationships with your affiliates. Reliable payment options and automation tools guarantee affiliates receive their commissions promptly.</li>\n\n\n\n<li><strong>Easy Integrations: </strong>WordPress websites often run on more than one plugin. Your affiliate plugin should integrate seamlessly with WooCommerce and the rest of your marketing tools.</li>\n</ul>\n\n\n\n<h2 id=\"aioseo-6-best-affiliate-plugins-for-woocommerce\">6 Best WooCommerce Affiliate Plugins</h2>\n\n\n\n<h3 id=\"aioseo-1-affiliatewp\">1. <a href=\"https://affiliatewp.com\" target=\"_blank\" rel=\"noopener\" title=\"AffiliateWP - WordPress Affiliate Management Plugin\">AffiliateWP</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https://affiliatewp.com\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/AffiliateWP-Homepage-Screenshot.png\" alt=\"AffiliateWP website homepage with banner that says, The Best WordPress Affiliate Management Plugin.\" class=\"wp-image-222764\" width=\"702\" height=\"366\" title=\"AffiliateWP Homepage\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/AffiliateWP-Homepage-Screenshot.png 702w, https://aioseo.com/wp-content/uploads/2023/08/AffiliateWP-Homepage-Screenshot-300x156.png 300w, https://aioseo.com/wp-content/uploads/2023/08/AffiliateWP-Homepage-Screenshot-600x313.png 600w, https://aioseo.com/wp-content/uploads/2023/08/AffiliateWP-Homepage-Screenshot-115x60.png 115w, https://aioseo.com/wp-content/uploads/2023/08/AffiliateWP-Homepage-Screenshot-173x90.png 173w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://affiliatewp.com\" target=\"_blank\" rel=\"noopener\" title=\"AffiliateWP - WordPress Affiliate Management Plugin\">AffiliateWP</a> shines as the best affiliate plugin for WooCommerce. It offers a comprehensive suite to help you launch and manage a successful affiliate program effortlessly.</p>\n\n\n\n<p>Its <a href=\"https://affiliatewp.com/integrations/woocommerce/\" target=\"_blank\" rel=\"noopener\" title=\"\">1-click integration with WooCommerce</a> makes it easy to get started. Then, the setup wizard takes you through each quick step of the customization process.</p>\n\n\n\n<p>You’ll find yourself with your own affiliate program in no time.</p>\n\n\n\n<p>As for its offerings, AffiliateWP has every tool you will need to manage your affiliate program directly from WordPress. You can:</p>\n\n\n\n<ul>\n<li>Register affiliates automatically</li>\n\n\n\n<li>Customize affiliate dashboards</li>\n\n\n\n<li>Incentivize various actions, like sales, leads, and signups</li>\n\n\n\n<li>Pay affiliates directly to their bank account</li>\n\n\n\n<li>Create and track referral links and coupon codes</li>\n\n\n\n<li>Generate detailed reports and get quick access to key metrics</li>\n\n\n\n<li>Integrate with other WordPress plugins and apps like MailChimp, Stripe, and WPForms</li>\n</ul>\n\n\n\n<p>The intuitive interface and real-time tracking make it a seamless experience for both the merchant and its affiliates.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"520\" src=\"https://aioseo.com/wp-content/uploads/2023/08/affiliatewp-affiliate-dashboard-ex.jpg\" alt=\"AffiliateWP affiliate dashboard\" class=\"wp-image-222767\" title=\"Affiliate Dashboard in AffiliateWP\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/affiliatewp-affiliate-dashboard-ex.jpg 700w, https://aioseo.com/wp-content/uploads/2023/08/affiliatewp-affiliate-dashboard-ex-300x223.jpg 300w, https://aioseo.com/wp-content/uploads/2023/08/affiliatewp-affiliate-dashboard-ex-600x446.jpg 600w, https://aioseo.com/wp-content/uploads/2023/08/affiliatewp-affiliate-dashboard-ex-81x60.jpg 81w, https://aioseo.com/wp-content/uploads/2023/08/affiliatewp-affiliate-dashboard-ex-121x90.jpg 121w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>We were extremely impressed with the Affiliate Portal, which allows you to share performance analytics, product knowledge guides, and <a href=\"https://affiliatewp.com/features/affiliate-growth-tools/\" target=\"_blank\" rel=\"noopener\" title=\"\">growth tools</a>. Affiliates are well-equipped to grow their conversion rate and commissions.</p>\n\n\n\n<p>As for payments, AffiliateWP makes it easy with 1-click payouts that go directly to the affiliate’s bank account. There is also a <a href=\"https://affiliatewp.com/addons/paypal-payouts/\" target=\"_blank\" rel=\"noopener\" title=\"\">PayPal add-on</a> that allows you to send earnings to their PayPal account.</p>\n\n\n\n<p>Overall, AffiliateWP equips your WooCommerce store with everything it needs to launch and manage a lucrative affiliate program. It’s easy to set up and offers a seamless user experience for merchants and affiliates.</p>\n\n\n\n<p><strong>Pros:</strong></p>\n\n\n\n<ul>\n<li>Quick setup</li>\n\n\n\n<li>Easy to use</li>\n\n\n\n<li>1-click payouts</li>\n\n\n\n<li>Unlimited growth potential (no limits on the number of affiliates, traffic, or sales)</li>\n\n\n\n<li>Advanced affiliate tracking and detailed reporting</li>\n\n\n\n<li>Premium affiliate growth tools</li>\n\n\n\n<li>14-day money-back guarantee</li>\n</ul>\n\n\n\n<p><strong>Cons:</strong></p>\n\n\n\n<ul>\n<li>No free version</li>\n</ul>\n\n\n\n<p><strong>Price:</strong></p>\n\n\n\n<ul>\n<li><strong>Personal</strong> for 1 Site &#8211; $149/year</li>\n\n\n\n<li><strong>Plus</strong> for 3 Sites &#8211; $199/year</li>\n\n\n\n<li><strong>Professional</strong> for 10 Sites &#8211; $299/year</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-2-easy-affiliate\">2. <a href=\"https://aioseo.com/recommends/easy-affiliate/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Easy Affiliate</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://aioseo.com/recommends/easy-affiliate/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"364\" src=\"https://aioseo.com/wp-content/uploads/2023/08/easyaffiliate-homepage.png\" alt=\"Homepage of one of the best WooCommerce affiliate plugins, Easy Affiliate.\" class=\"wp-image-221286\" title=\"Easy Affiliate Homepage\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/easyaffiliate-homepage.png 702w, https://aioseo.com/wp-content/uploads/2023/08/easyaffiliate-homepage-300x156.png 300w, https://aioseo.com/wp-content/uploads/2023/08/easyaffiliate-homepage-600x311.png 600w, https://aioseo.com/wp-content/uploads/2023/08/easyaffiliate-homepage-116x60.png 116w, https://aioseo.com/wp-content/uploads/2023/08/easyaffiliate-homepage-174x90.png 174w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://aioseo.com/recommends/easy-affiliate/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Easy Affiliate</a> lives up to its name by simplifying the affiliate marketing process on WordPress. With user-friendly features and an intuitive interface, it’s an excellent choice for those new to affiliate programs.</p>\n\n\n\n<p>It uses the existing style of your WordPress website, so it looks and feels like any other page on your site.</p>\n\n\n\n<p>If you want to go the custom route, you can add more navigation tabs on your dashboard. This process automatically updates the affiliate dashboard too.</p>\n\n\n\n<p>Easy Affiliate offers all the expected features of an affiliate plugin, including:</p>\n\n\n\n<ul>\n<li>Quick and easy affiliate registration</li>\n\n\n\n<li>Custom link generation</li>\n\n\n\n<li>Customizable commission rates</li>\n\n\n\n<li>Performance reports</li>\n\n\n\n<li>Simplified payouts</li>\n</ul>\n\n\n\n<p>With its user-friendly interface and robust tools, Easy Affiliate is a reliable choice for managing your WooCommerce affiliate program.</p>\n\n\n\n<p><strong>Pros:</strong></p>\n\n\n\n<ul>\n<li>Looks and feels like your other WordPress pages</li>\n\n\n\n<li>Easy to enable Google Analytics tracking</li>\n\n\n\n<li>Built-in PayPal payment methods (Mass Payment and 1-Click options)</li>\n\n\n\n<li>Fraud detection alerts you of suspicious activity</li>\n\n\n\n<li>Integrates with <a href=\"https://www.nameboy.com/best-email-marketing-software/\" target=\"_blank\" rel=\"noopener\" title=\"\">email marketing software</a>, like ConvertKit and MailChimp</li>\n</ul>\n\n\n\n<p><strong>Cons:</strong></p>\n\n\n\n<ul>\n<li>You’ll need the highest plan (Pro) to create custom commission rules</li>\n\n\n\n<li>No free version</li>\n</ul>\n\n\n\n<p><strong>Price:</strong></p>\n\n\n\n<ul>\n<li><strong>Basic</strong> for 1 Site &#8211; $99/year</li>\n\n\n\n<li><strong>Plus</strong> for 3 Sites &#8211; $149/year</li>\n\n\n\n<li><strong>Pro</strong> for 5 Sites &#8211; $199/year</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-3-solid-affiliate\">3. <a href=\"https://solidaffiliate.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Solid Affiliate</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://solidaffiliate.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"699\" height=\"324\" src=\"https://aioseo.com/wp-content/uploads/2023/08/solid-affiliate-homepage.png\" alt=\"Homepage of Solid Affiliate WooCommerce plugin.\" class=\"wp-image-221287\" title=\"Solid Affiliate Homepage\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/solid-affiliate-homepage.png 699w, https://aioseo.com/wp-content/uploads/2023/08/solid-affiliate-homepage-300x139.png 300w, https://aioseo.com/wp-content/uploads/2023/08/solid-affiliate-homepage-600x278.png 600w, https://aioseo.com/wp-content/uploads/2023/08/solid-affiliate-homepage-129x60.png 129w, https://aioseo.com/wp-content/uploads/2023/08/solid-affiliate-homepage-194x90.png 194w\" sizes=\"(max-width: 699px) 100vw, 699px\" /></a></figure>\n\n\n\n<p><a href=\"https://solidaffiliate.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Solid Affiliate</a> brings a robust approach to launching and running an affiliate program. It’s super simple to set up (a short 4 steps) and integrates seamlessly with WooCommerce.</p>\n\n\n\n<p>From the get-go, you’ll notice how intuitive it is to navigate. All your affiliate tools are available from the comfort of your WordPress dashboard.</p>\n\n\n\n<p>You can review applications, generate referral links, share unlimited creatives, and turn on notifications to never miss an affiliate sign-up.</p>\n\n\n\n<p>Solid Affiliate also includes these key features:</p>\n\n\n\n<ul>\n<li>Customizable affiliate registration forms</li>\n\n\n\n<li>Built-in referral link generator for affiliates</li>\n\n\n\n<li>Flexible commission rates and exclusion settings</li>\n\n\n\n<li>Refund protection</li>\n</ul>\n\n\n\n<p>If you want a do-it-all solution, Solid Affiliate is a dependable choice. We like its ease of use and all-inclusive tool kit that empowers merchants to grow an affiliate program effortlessly.</p>\n\n\n\n<p><strong>Pros:</strong></p>\n\n\n\n<ul>\n<li>Automatically connects with WooCommerce</li>\n\n\n\n<li>Drag-and-drop form builder is easy to use</li>\n\n\n\n<li>Unlimited affiliates and creatives</li>\n\n\n\n<li>Offers a 7-day free trial</li>\n</ul>\n\n\n\n<p><strong>Cons:</strong></p>\n\n\n\n<ul>\n<li>It does not support multi-currency WooCommerce stores</li>\n\n\n\n<li>One of the more expensive plugins</li>\n</ul>\n\n\n\n<p><strong>Price:</strong></p>\n\n\n\n<ul>\n<li><strong>Store Owner</strong> for 1 Site &#8211; $49/month</li>\n\n\n\n<li><strong>Expert</strong> for 3 Sites &#8211; $99/month</li>\n\n\n\n<li><strong>Agency</strong> for 10 Sites &#8211; $149/month</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-4-tapfiliate\">4. <a href=\"https://tapfiliate.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Tapfiliate</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://tapfiliate.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"333\" src=\"https://aioseo.com/wp-content/uploads/2023/08/tapfiliate-homepage.png\" alt=\"Tapfiliate homepage\" class=\"wp-image-221288\" title=\"Tapfiliate Homepage\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/tapfiliate-homepage.png 702w, https://aioseo.com/wp-content/uploads/2023/08/tapfiliate-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2023/08/tapfiliate-homepage-600x285.png 600w, https://aioseo.com/wp-content/uploads/2023/08/tapfiliate-homepage-126x60.png 126w, https://aioseo.com/wp-content/uploads/2023/08/tapfiliate-homepage-190x90.png 190w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://tapfiliate.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Tapfiliate</a> is another powerful plugin for managing a WooCommerce affiliate program. It offers a comprehensive solution to create and manage your affiliate network, links, and conversions.</p>\n\n\n\n<p>We like the clean interface and user-friendly settings that allow you to brand your affiliate marketing material. Whether you’re customizing an email invitation template to recruit new affiliate partners or sharing onboarding tools to help them promote your business, each component is personalized to your WooCommerce store and revenue goals.</p>\n\n\n\n<p>Some of Tapfiliate’s key features include:</p>\n\n\n\n<ul>\n<li>Flexible affiliate commissions (recurring, lifetime, fixed, or percentage-based)</li>\n\n\n\n<li>Automatic approvals for affiliate applications</li>\n\n\n\n<li>Links and coupon tracking for online and offline sales</li>\n\n\n\n<li>Integrations with popular payment gateways like PayPal and Stripe</li>\n</ul>\n\n\n\n<p>Tapfiliate also offers unique tools to promote your store with ready-made content. You can create shareable social posts, videos, banners, and more.</p>\n\n\n\n<p><strong>Pros:</strong></p>\n\n\n\n<ul>\n<li>Clean design and simple to navigate</li>\n\n\n\n<li>Offers generous, on-brand affiliate marketing materials</li>\n\n\n\n<li>Automates specific workflows to save you time</li>\n\n\n\n<li>Easy integration with shortcode</li>\n\n\n\n<li>All plans offer a 14-day free trial</li>\n</ul>\n\n\n\n<p><strong>Cons:</strong></p>\n\n\n\n<ul>\n<li>Expensive</li>\n\n\n\n<li>Affiliate caps for Essential and Pro plans</li>\n\n\n\n<li>Fees when you go over impressions, clicks, or conversion limits</li>\n</ul>\n\n\n\n<p><strong>Price:</strong></p>\n\n\n\n<ul>\n<li><strong>Essential</strong> &#8211; $89/month</li>\n\n\n\n<li><strong>Pro</strong> &#8211; $149/month</li>\n\n\n\n<li><strong>Enterprise</strong> &#8211; Inquire for pricing</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-5-yith-woocommerce-affiliates\">5. <a href=\"https://yithemes.com/themes/plugins/yith-woocommerce-affiliates/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YITH WooCommerce Affiliates</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https://yithemes.com/themes/plugins/yith-woocommerce-affiliates/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/yith-woocommerce-affiliates-homepage.png\" alt=\"YITH WooCommerce Affiliates plugin homepage.\" class=\"wp-image-221289\" width=\"702\" height=\"519\" title=\"YITH WooCommerce Affiliate Homepage\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/yith-woocommerce-affiliates-homepage.png 702w, https://aioseo.com/wp-content/uploads/2023/08/yith-woocommerce-affiliates-homepage-300x222.png 300w, https://aioseo.com/wp-content/uploads/2023/08/yith-woocommerce-affiliates-homepage-600x444.png 600w, https://aioseo.com/wp-content/uploads/2023/08/yith-woocommerce-affiliates-homepage-81x60.png 81w, https://aioseo.com/wp-content/uploads/2023/08/yith-woocommerce-affiliates-homepage-122x90.png 122w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p>Another popular plugin for WordPress users is <a href=\"https://yithemes.com/themes/plugins/yith-woocommerce-affiliates/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YITH WooCommerce Affiliates</a>.</p>\n\n\n\n<p>This plugin has everything you need to run an affiliate marketing program for your online store. It includes custom registration forms that can be added to any page with a shortcode, a reporting table that gives quick insights on key statistics, and flexible commission rates and payout methods.</p>\n\n\n\n<p>It’s straightforward to use and offers a free option. Although, you may want to upgrade to a plan to unlock more features.</p>\n\n\n\n<p><strong>Pros:</strong></p>\n\n\n\n<ul>\n<li>Free option</li>\n\n\n\n<li>Integrated dashboard gives you performance metrics at a glance</li>\n\n\n\n<li>Link generator is easy to use</li>\n\n\n\n<li>Full compatibility with all YITH plugins</li>\n</ul>\n\n\n\n<p><strong>Cons:</strong></p>\n\n\n\n<ul>\n<li>Free version comes with limited features</li>\n\n\n\n<li>Less visually appealing than some other affiliate plugins</li>\n\n\n\n<li>Limited branding customizations</li>\n</ul>\n\n\n\n<p><strong>Price:</strong></p>\n\n\n\n<ul>\n<li><strong>Free </strong>&#8211; limited features</li>\n\n\n\n<li><strong>Paid </strong>&#8211; $179/year</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-6-referralcandy\">6. <a href=\"https://aioseo.com/recommends/referralcandy/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">ReferralCandy</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://aioseo.com/recommends/referralcandy/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"340\" src=\"https://aioseo.com/wp-content/uploads/2023/08/refferalcandy-homepage.png\" alt=\"ReferralCandy homepage\" class=\"wp-image-221292\" title=\"ReferralCandy Homepage\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/refferalcandy-homepage.png 702w, https://aioseo.com/wp-content/uploads/2023/08/refferalcandy-homepage-300x145.png 300w, https://aioseo.com/wp-content/uploads/2023/08/refferalcandy-homepage-600x291.png 600w, https://aioseo.com/wp-content/uploads/2023/08/refferalcandy-homepage-124x60.png 124w, https://aioseo.com/wp-content/uploads/2023/08/refferalcandy-homepage-186x90.png 186w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://aioseo.com/recommends/referralcandy/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">ReferralCandy</a> presents an innovative approach to affiliate marketing by placing customers at the core of your referral strategy.</p>\n\n\n\n<p>After a customer makes a purchase, you can automatically send an invitation to join your referral program. This program uses a reward system to compensate customers for successful referrals. You can offer rewards like store discounts, gifts, and cash payouts.</p>\n\n\n\n<p>What’s great about this model is that it expands your reach based on your existing customers. You don’t have to look for external affiliates to pitch your brand. Instead, ReferralCandy understands the value of tapping into people who already support you.</p>\n\n\n\n<p>This method is one of the easiest ways to watch your revenue grow as customers refer their social circles to you.</p>\n\n\n\n<p><strong>Pros:</strong></p>\n\n\n\n<ul>\n<li>Quick to start offering on your website</li>\n\n\n\n<li>Templates are easy to customize</li>\n\n\n\n<li>Can automate the entire referral program</li>\n\n\n\n<li>14-day free trial</li>\n</ul>\n\n\n\n<p><strong>Cons:</strong></p>\n\n\n\n<ul>\n<li>Higher price than some of the other affiliate plugins we mentioned</li>\n\n\n\n<li>Lacks features required to manage a broader affiliate program</li>\n</ul>\n\n\n\n<p><strong>Price:</strong></p>\n\n\n\n<ul>\n<li><strong>Premium </strong>&#8211; $59/month + 3.5% commission fee</li>\n\n\n\n<li><strong>Plus</strong> &#8211; $299/month + 1.5% commission fee</li>\n\n\n\n<li><strong>Enterprise</strong> &#8211; Inquire for pricing</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-bonus-affiliate-for-woocommerce\">Bonus: <a href=\"https://woocommerce.com/products/affiliate-for-woocommerce/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Affiliate for WooCommerce</a></h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https://woocommerce.com/products/affiliate-for-woocommerce/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"702\" height=\"456\" src=\"https://aioseo.com/wp-content/uploads/2023/08/affiliate-for-woocommerce-homepage.png\" alt=\"Affiliate for WooCommerce plugin homepage.\" class=\"wp-image-221293\" title=\"Affiliate for WooCommerce Homepage\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/affiliate-for-woocommerce-homepage.png 702w, https://aioseo.com/wp-content/uploads/2023/08/affiliate-for-woocommerce-homepage-300x195.png 300w, https://aioseo.com/wp-content/uploads/2023/08/affiliate-for-woocommerce-homepage-600x390.png 600w, https://aioseo.com/wp-content/uploads/2023/08/affiliate-for-woocommerce-homepage-92x60.png 92w, https://aioseo.com/wp-content/uploads/2023/08/affiliate-for-woocommerce-homepage-139x90.png 139w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></a></figure>\n\n\n\n<p><a href=\"https://woocommerce.com/products/affiliate-for-woocommerce/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Affiliate for WooCommerce</a> uses a simplified interface to give you total control over the affiliate program. You work out of a single page, saving you time from clicking through windows to find information</p>\n\n\n\n<p>You’ll have quick access to details for each affiliate, commission rules, marketing campaigns, and payouts. You can also export all data to CSV for organized link management.</p>\n\n\n\n<p>As for the affiliate dashboard, your affiliate partners will have everything they need to promote your brand. From design assets and creatives to style guides and promotional materials, they’re equipped with tools to hit the ground running.</p>\n\n\n\n<p><strong>Pros:</strong></p>\n\n\n\n<ul>\n<li>1-page user interface keeps everything organized in a single destination</li>\n\n\n\n<li>Affiliates can self-register and generate links</li>\n\n\n\n<li>Unlimited tracking referrals</li>\n\n\n\n<li>Option to set up a multi-tier affiliate program</li>\n</ul>\n\n\n\n<p><strong>Cons:</strong></p>\n\n\n\n<ul>\n<li>Not as comprehensive as some other WooCommerce affiliate plugins</li>\n\n\n\n<li>Limited customization capabilities</li>\n</ul>\n\n\n\n<p><strong>Price: </strong>$179/year</p>\n\n\n\n<h2 id=\"aioseo-comparison-of-the-best-woocommerce-affiliate-plugins\">Comparison of the Best WooCommerce Affiliate Plugins</h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Affiliate Plugin</strong></td><td><strong>Starting Price</strong></td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Pros</strong></td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Cons</strong></td></tr><tr><td><a href=\"https://affiliatewp.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">AffiliateWP</a></td><td><ul><li>Personal &#8211; $149/yr</li><li>Plus &#8211; $199/yr</li><li>Professional &#8211; $299/yr</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Unlimited affiliates, links, &amp; sales</li><li>1-click payouts</li><li>Intuitive Interface</li><li>Premium affiliate growth tools</li><li>Advanced tracking</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>No free option</li></ul></td></tr><tr><td><a href=\"https://aioseo.com/recommends/easy-affiliate/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Easy Affiliate</a></td><td><ul><li>Basic &#8211; $99/yr</li><li>Plus &#8211; $149/yr</li><li>Pro &#8211; $199/yr</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Looks &amp; feels like WordPress</li><li>Easy to set up</li><li>Built-in PayPal payment methods</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Need Pro plan to create commission rules</li><li>No free option</li></ul></td></tr><tr><td><a href=\"https://solidaffiliate.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Solid Affiliate</a></td><td><ul><li>Store Owner &#8211; $49/mo</li><li>Expert &#8211; $99/mo</li><li>Agency &#8211; $149/mo</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Automatically connects with WooCommerce</li><li>Unlimited affiliates &amp; creatives</li><li>7-day free trial</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Does not support multi-currency</li><li>Expensive</li><ul></ul></ul></td></tr><tr><td><a href=\"https://tapfiliate.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Tapfiliate</a></td><td><ul><li>Essential &#8211; $89/mo</li><li>Pro &#8211; $149/mo</li><li>Enterprise &#8211; Inquire for pricing</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Clean design</li><li>Automates workflows</li><li>Ready-made content for affiliates</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Affiliate limits on Essential &amp; Pro plans</li><li>Expensive</li></ul></td></tr><tr><td><a href=\"https://yithemes.com/themes/plugins/yith-woocommerce-affiliates/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YITH WooCommerce Affiliates</a></td><td><ul><li>Free</li><li>Paid &#8211; $179/yr</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Compatible with all YITH plugins</li><li>Easy to generate links</li><li>Flexible commission rates</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Limited features on free version</li><li>Less branding options</li></ul></td></tr><tr><td><a href=\"https://aioseo.com/recommends/referralcandy/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">ReferralCandy</a></td><td><ul><li>Premium &#8211; $59/mo + 3.5%</li><li>Plus &#8211; $299/mo + 1.5%</li><li>Enterprise &#8211; Inquire for pricing</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Builds a loyal customer base</li><li>Easy to start offering</li><li>Customizable templates</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Limited to referrals</li><li>Can get expensive</li></ul></td></tr><tr><td><a href=\"https://woocommerce.com/products/affiliate-for-woocommerce/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Affiliate for WooCommerce</a></td><td><ul>$179/yr</ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>1-page user interface</li><li>Easy digital downloads</li><li>Affiliate leaderboard tracks performance</li></ul></td><td class=\"has-text-align-left\" data-align=\"left\"><ul><li>Limited features</li><li>Limited customizations</li></ul></td></tr></tbody></table></figure>\n\n\n\n<h2 id=\"aioseo-what-is-the-best-woocommerce-affiliate-plugin\">What Is the Best WooCommerce Affiliate Plugin?</h2>\n\n\n\n<p>If you’re looking for the best WooCommerce affiliate plugin to grow your store’s revenue, <a href=\"https://affiliatewp.com\" target=\"_blank\" rel=\"noopener\" title=\"AffiliateWP - WordPress Affiliate Management Plugin\">AffiliateWP</a> shines above the rest. It is easy to use and automates several steps of running a robust affiliate program.</p>\n\n\n\n<p>The user-friendly interface makes affiliate management and understanding your campaigns&#8217; performance a breeze. We also love the generous access to unlimited creatives like referral links, banners, QR codes, landing pages, and more.</p>\n\n\n\n<p>For link management, we recommend <a href=\"https://aioseo.com/recommends/thirstyaffiliates/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">ThirstyAffiliates</a>. And for a referral-based plugin, <a href=\"https://aioseo.com/recommends/referralcandy/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">ReferralCandy</a> is like turning referral sales on autopilot.</p>\n\n\n\n<h2 id=\"aioseo-qa-on-woocommerce-affiliate-plugins\">Q&amp;A on WooCommerce Affiliate Plugins</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-does-woocommerce-have-an-affiliate-program\"><h3 class=\"aioseo-faq-block-question\">Does WooCommerce have an affiliate program?</h3><div class=\"aioseo-faq-block-answer\">\n<p>WooCommerce doesn’t offer built-in affiliate marketing, but you can use a plugin to run an affiliate program. Some popular WooCommerce affiliate plugins include AffiliateWP, Easy Affiliate, and Solid Affiliate.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-are-woocommerce-affiliate-plugins\"><h3 class=\"aioseo-faq-block-question\">What are WooCommerce affiliate plugins?</h3><div class=\"aioseo-faq-block-answer\">\n<p>WooCommerce affiliate plugins allow you to set up and manage affiliate programs for your WooCommerce store. These tools can help you manage your affiliate network, track conversions, set commission rates, schedule payouts, and more.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-why-should-i-use-woocommerce-affiliate-plugins\"><h3 class=\"aioseo-faq-block-question\">Why should I use WooCommerce affiliate plugins?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Using affiliate plugins helps you tap into the power of affiliate marketing to expand the reach and sales of your WooCommerce store. They can become lucrative sources of revenue and are easy to set up.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-can-you-sell-affiliate-products-on-woocommerce\"><h3 class=\"aioseo-faq-block-question\">Can you sell affiliate products on WooCommerce?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Yes, you can sell affiliate products on WooCommerce. To add an affiliate product to your online store, follow these steps:</p>\n\n\n\n<ol>\n<li>Open your WordPress dashboard.</li>\n\n\n\n<li>Navigate to <strong>Products</strong> in the left sidebar menu.</li>\n\n\n\n<li>Click <strong>Add New</strong>.</li>\n\n\n\n<li>Scroll down until you see the <strong>Product Data</strong> box.</li>\n\n\n\n<li>Click on the dropdown menu that says <strong>Simple Product</strong> and change to <strong>External/Affiliate Product</strong>.</li>\n\n\n\n<li>Finish setting up your affiliate product, and you’re done!</li>\n</ol>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-do-i-add-an-affiliate-plugin-to-woocommerce\"><h3 class=\"aioseo-faq-block-question\">How do I add an affiliate plugin to WooCommerce?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Adding an affiliate plugin to WooCommerce is a straightforward process. After downloading and installing your chosen plugin, you can access it on your WordPress dashboard. From here, each plugin’s setup process will be slightly different. <a href=\"https://www.wpbeginner.com/plugins/how-to-easily-add-an-affiliate-program-in-woocommerce/\" target=\"_blank\" rel=\"noopener\" title=\"\">This tutorial</a> does an excellent job explaining how to install 3 of the most popular WooCommerce affiliate plugins.</p>\n</div></div>\n\n\n\n<h2 id=\"aioseo-propel-your-online-stores-growth-with-affiliate-plugins\">Propel Your Online Store’s Growth With Affiliate Plugins</h2>\n\n\n\n<p>We hope this article helped you understand how to leverage the best WooCommerce affiliate plugins on your online store. When you have the right one, the process is easy and makes for a diversified stream of income that doesn’t require much upkeep.</p>\n\n\n\n<p>For more ideas on how to grow your WooCommerce store’s traffic and sales, you may enjoy reading other articles on our blog, like the <a href=\"https://aioseo.com/best-woocommerce-plugins/\">best WooCommerce plugins</a> and our tutorial on <a href=\"https://aioseo.com/how-to-add-product-review-schema-in-wordpress/\">adding product review schema in WordPress</a>. We also recommend this guide on <a href=\"https://www.wpbeginner.com/wordpress-security/\" target=\"_blank\" rel=\"noopener\" title=\"\">WordPress security</a> to keep your website and clients’ data safe.</p>\n\n\n\n<p>If you found this article helpful, please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many tutorials on how to grow your WordPress site there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/best-woocommerce-affiliate-plugins/\">6 Best WooCommerce Affiliate Plugins to Propel Growth (Easily)</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"https://aioseo.com/best-woocommerce-affiliate-plugins/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:2;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:53:\"What is Robots.txt in WordPress? [Beginner’s Guide]\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:126:\"https://aioseo.com/what-is-robots-txt-in-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-robots-txt-in-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:59:\"https://aioseo.com/what-is-robots-txt-in-wordpress/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 04 Sep 2023 15:05:34 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"crawling\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:8:\"Indexing\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:10:\"robots.txt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:18:\"what is robots.txt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=223032\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:433:\"<p>What is robots.txt in WordPress? Whenever you do a casual check for tips to improve your search engine rankings, chances are that the robots.txt file will pop up. That’s because it’s an important part of your site and should be&#8230;</p>\nThe post <a href=\"https://aioseo.com/what-is-robots-txt-in-wordpress/\">What is Robots.txt in WordPress? [Beginner’s Guide]</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:18455:\"<p>What is robots.txt in WordPress?</p>\n\n\n\n<p>Whenever you do a casual check for tips to improve your search engine rankings, chances are that the robots.txt file will pop up. That’s because it’s an important part of your site and should be considered if you want to improve your rankings on <a href=\"https://aioseo.com/what-are-serps/\" title=\"What Are SERPs (And Why Are they Important to SEO)?\">search engine results pages</a> (SERPs).</p>\n\n\n\n<p>In this article, we’ll answer the question, “What is robots.txt in WordPress.” We’ll also show you how to generate a robots.txt file for your site.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-robots-txt\">What is Robots.txt?</a></li><li><a href=\"#aioseo-what-does-a-robots-txt-file-do\">What Does a Robots.txt File Do?</a><ul><li><a href=\"#aioseo-control-crawling\">Control Crawling</a></li><li><a href=\"#aioseo-direct-indexing\">Direct Indexing</a></li><li><a href=\"#aioseo-prevent-duplicate-content-issues\">Prevent Duplicate Content Issues</a></li><li><a href=\"#aioseo-protect-sensitive-information\">Protect Sensitive Information</a></li><li><a href=\"#aioseo-optimizes-crawl-budget\">Optimizes Crawl Budget</a></li><li><a href=\"#aioseo-enhances-site-performance\">Enhances Site Performance</a></li></ul></li><li><a href=\"#aioseo-how-to-generate-a-robots-txt-file-in-wordpress\">How to Generate a Robots.txt File in WordPress</a><ul><li><a href=\"#aioseo-step-1-enable-custom-robots-txt\">Step 1: Enable custom robots.txt</a></li><li><a href=\"#aioseo-step-2-customize-your-directives\">Step 2 Customize your Directives</a></li></ul></li><li><a href=\"#aioseo-what-is-robots-txt-your-faqs-answered\">What is Robots.txt? Your FAQs Answered</a><ul><li><a href=\"#aioseo-what-is-robots-txt\">What is robots.txt?</a></li><li><a href=\"#aioseo-how-do-i-create-a-robots-txt-file\">How do I create a robots.txt file?</a></li><li><a href=\"#aioseo-can-i-use-robots-txt-to-improve-seo\">Can I use robots.txt to improve SEO?</a></li></ul></li><li><a href=\"#aioseo-what-is-robots-txt-now-that-you-know-optimize-yours\">What is Robots.txt? Now that You Know, Optimize Yours</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-robots-txt\">What is Robots.txt?</h2>\n\n\n\n<p>Robots.txt is a text file that website owners can create to tell search engine bots how to interact with their sites, mainly which pages to crawl and which to ignore. It’s a plain text file stored in your website&#8217;s root directory (also known as the main folder). In our case, our robots.txt’s URL is:</p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;aioseo.com/robots.txt</code></pre>\n\n\n\n<p>And this is what it looks like:</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"285\" src=\"https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example.png\" alt=\"What is robots.txt? Here\'s an example of robots.txt file.\" class=\"wp-image-224119\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example.png 702w, https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example-300x122.png 300w, https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example-600x244.png 600w, https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example-148x60.png 148w, https://aioseo.com/wp-content/uploads/2023/09/what-is-robotstxt-example-222x90.png 222w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>What does this all mean?</p>\n\n\n\n<p>To better understand this, let’s back up a bit and define what a robot is. In this context, robots are any “bot” or web crawler that visits websites on the Internet. These are called user agents in the robots.txt file. The most common ones are search engine crawlers, also called search bots or search engine spiders, among many other names. These bots crawl the web to help search engines discover your content and thus <a href=\"https://aioseo.com/how-to-add-indexnow-in-wordpress/\" title=\"How to Add IndexNow in WordPress (For Faster Indexing)\">index it faster</a> so they can serve it to users in response to relevant search terms.</p>\n\n\n\n<p>In general, search bots are good for the Internet and your site. However, as useful as they are, there are instances where you may want to control how they interact with your site.</p>\n\n\n\n<p>This is where the robots.txt file comes in.</p>\n\n\n\n<h2 id=\"aioseo-what-does-a-robots-txt-file-do\">What Does a Robots.txt File Do?</h2>\n\n\n\n<p>As already seen, a robots.txt file serves as a set of instructions to guide search engine bots and other web crawlers on how to interact with your website&#8217;s content. It acts as a digital gatekeeper that influences how search engines perceive and interact with your website.</p>\n\n\n\n<p>Here are some things you can use a robots.txt file for:</p>\n\n\n\n<h3 id=\"aioseo-control-crawling\">Control Crawling</h3>\n\n\n\n<p>Search engine bots crawl through websites to discover and index content. A robots.txt file informs these bots which parts of your website are open for crawling and which are off-limits. You can control which pages they can access by specifying rules for different user agents (bots).</p>\n\n\n\n<h3 id=\"aioseo-direct-indexing\">Direct Indexing</h3>\n\n\n\n<p>While crawling involves discovering content, indexing involves adding discovered content to the search engine&#8217;s database. By utilizing a robots.txt file, you can guide bots on which <a href=\"https://aioseo.com/index-your-website-on-google/\">content to index</a> and which to exclude. This allows you to prioritize the indexing of important pages while preventing irrelevant content from cluttering search results.</p>\n\n\n\n<h3 id=\"aioseo-prevent-duplicate-content-issues\">Prevent Duplicate Content Issues</h3>\n\n\n\n<p>Duplicate content can confuse search engines and negatively impact your site&#8217;s SEO. With robots.txt, you can prevent bots from crawling and indexing duplicate content, ensuring that only the most relevant version of your content is considered for search results.</p>\n\n\n\n<h3 id=\"aioseo-protect-sensitive-information\">Protect Sensitive Information</h3>\n\n\n\n<p>Some areas of your website might contain sensitive data you don&#8217;t want to expose to the public or have indexed by search engines. A well-structured robots.txt file can prevent bots from accessing and indexing these areas, enhancing the privacy and security of your website.</p>\n\n\n\n<h3 id=\"aioseo-optimizes-crawl-budget\">Optimizes Crawl Budget&nbsp;</h3>\n\n\n\n<p>Search engines allocate a crawl budget to each website, determining how frequently and deeply bots crawl your site. Using robots.txt, you can guide bots toward your most valuable and relevant pages, ensuring efficient use of your crawl budget.</p>\n\n\n\n<h3 id=\"aioseo-enhances-site-performance\">Enhances Site Performance&nbsp;</h3>\n\n\n\n<p>Allowing bots to crawl your site unrestrictedly can consume server resources and impact site performance. By controlling crawling with robots.txt, you can reduce the load on your server, leading to faster loading times and better user experiences.</p>\n\n\n\n<h2 id=\"aioseo-how-to-generate-a-robots-txt-file-in-wordpress\">How to Generate a Robots.txt File in WordPress</h2>\n\n\n\n<p>Generating a robots.txt file in WordPress is super easy. That’s especially true if you have a powerful WordPress SEO plugin like <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"311\" src=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png\" alt=\"aioseo homepage\" class=\"wp-image-151544\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png 700w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-300x133.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-600x267.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a> is the best WordPress SEO plugin on the market, boasting over 3 million active installs. Millions of savvy website owners and marketers trust the plugin to help them dominate SERPs and drive relevant site traffic. That’s because the plugin has many <a href=\"https://aioseo.com/features/\" title=\"Features\">powerful SEO features and modules</a> to help you optimize your website for search engines and users. Examples of the features you’ll find in AIOSEO include:</p>\n\n\n\n<p>These are features such as:</p>\n\n\n\n<ul>\n<li><strong>Search Statistics:</strong> This powerful <a href=\"https://aioseo.com/features/search-statistics/\" title=\"Search Statistics\">Google Search Console integration</a> lets you track your keyword rankings and see important SEO metrics with 1-click, and more.</li>\n\n\n\n<li><strong>Next-gen Schema generator</strong>: This is a no-code schema generator that enables users to generate and output any type of schema markup on your site.</li>\n\n\n\n<li><strong>Redirection Manager</strong>: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and <a href=\"https://aioseo.com/index-your-website-on-google/\" title=\"9 Quick &amp; Easy Ways to Index Your Website on Google\">index your site</a>.</li>\n\n\n\n<li><strong>Link Assistant</strong>: Powerful <a href=\"https://aioseo.com/features/internal-link-assistant/\" title=\"Link Assistant\">internal linking tool</a> that automates building links between pages on your site. It also gives you an audit of outbound links.</li>\n\n\n\n<li><strong>IndexNow:</strong> For fast indexing on search engines that support the <a href=\"https://aioseo.com/features/indexnow/\" title=\"IndexNow\">IndexNow protocol</a> (like Bing and Yandex).</li>\n\n\n\n<li><strong>Sitemap generator</strong>: Automatically generate <a href=\"https://aioseo.com/how-to-create-a-sitemap-in-wordpress/\" title=\"How to Create a Sitemap in WordPress (The Easy Way)\">different types of sitemaps</a> to notify all search engines of any updates on your site.</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/\" title=\"Features\">And more</a>.</li>\n</ul>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">installation guide</a>.</p>\n\n\n\n<p>One of the original and most loved features in AIOSEO is the <a href=\"https://aioseo.com/features/robots-editor/\" title=\"Robots.txt Editor\">Robots.txt editor</a>. This powerful module makes it easy to generate and edit robots.txt files, even without coding or technical knowledge.</p>\n\n\n\n<p>You can find the robots.txt editor by clicking <strong>Tools</strong> on your AIOSEO menu.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"502\" src=\"https://aioseo.com/wp-content/uploads/2023/09/how-to-easily-edit-a-robotstxt-file-in-wordpress-1.png\" alt=\"AIOSEO robots.txt editor\" class=\"wp-image-223491\" srcset=\"https://aioseo.com/wp-content/uploads/2023/09/how-to-easily-edit-a-robotstxt-file-in-wordpress-1.png 702w, https://aioseo.com/wp-content/uploads/2023/09/how-to-easily-edit-a-robotstxt-file-in-wordpress-1-300x215.png 300w, https://aioseo.com/wp-content/uploads/2023/09/how-to-easily-edit-a-robotstxt-file-in-wordpress-1-600x429.png 600w, https://aioseo.com/wp-content/uploads/2023/09/how-to-easily-edit-a-robotstxt-file-in-wordpress-1-84x60.png 84w, https://aioseo.com/wp-content/uploads/2023/09/how-to-easily-edit-a-robotstxt-file-in-wordpress-1-126x90.png 126w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>One of the first things you’ll notice is a blue Open Robots.txt button. This is because WordPress automatically generates a robots.txt file for you. But because it’s not optimized, you’ll want to edit it. Here are the steps you need to do just that:</p>\n\n\n\n<h3 id=\"aioseo-step-1-enable-custom-robots-txt\">Step 1: Enable custom robots.txt</h3>\n\n\n\n<p>You can do this by clicking on the Enable Custom Robots.txt button. This will open a window allowing you to edit your robots.txt file.</p>\n\n\n\n<h3 id=\"aioseo-step-2-customize-your-directives\">Step 2 Customize your Directives</h3>\n\n\n\n<p>These are the instructions you want search bots to follow. Examples include <strong>Allow</strong>, <strong>Disallow</strong>, <strong>Clean-param</strong>, and <strong>Crawl delay</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"426\" src=\"https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives.png\" alt=\"Robots.txt directives\" class=\"wp-image-221028\" srcset=\"https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives.png 702w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives-300x182.png 300w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives-600x364.png 600w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives-99x60.png 99w, https://aioseo.com/wp-content/uploads/2021/04/how-to-edit-robots-txt-directives-148x90.png 148w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>In this section, you can also determine which user agents (search crawlers) should follow the directive. You’ll also have to stipulate the value (URL, <a href=\"https://aioseo.com/how-to-delete-url-parameters-from-google-search-console/\" title=\"How to Delete URL Parameters from Google Search Console (The Easy Way)\">URL parameters</a>, or frequency) of the directive.</p>\n\n\n\n<p>If there’s a site with a robots.txt file you want to emulate, you can use the Import button to copy it using a URL or the copy-and-paste function.</p>\n\n\n\n<p>And that’s it!&nbsp;</p>\n\n\n\n<p>Customizing your robots.txt file is that easy.</p>\n\n\n\n<p>Alternatively, you can choose to import a robots.txt file from another site. To do this, click the Import button. Doing so will open a window where you can either import your file using a URL or copy and paste the desired file.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"526\" src=\"https://aioseo.com/wp-content/uploads/2023/08/robots-import.png\" alt=\"Importing robots.txt\" class=\"wp-image-220010\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/robots-import.png 702w, https://aioseo.com/wp-content/uploads/2023/08/robots-import-300x225.png 300w, https://aioseo.com/wp-content/uploads/2023/08/robots-import-600x450.png 600w, https://aioseo.com/wp-content/uploads/2023/08/robots-import-80x60.png 80w, https://aioseo.com/wp-content/uploads/2023/08/robots-import-120x90.png 120w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>For step-by-step instructions on editing your robots.txt file, <a href=\"https://aioseo.com/how-to-edit-a-robots-txt-file-in-wordpress/\" title=\"How to Easily Edit a Robots.txt File in WordPress (Step by Step)\">check out this tutorial</a>.</p>\n\n\n\n<h2 id=\"aioseo-what-is-robots-txt-your-faqs-answered\">What is Robots.txt? Your FAQs Answered</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-is-robots-txt\"><h3 class=\"aioseo-faq-block-question\">What is robots.txt?</h3><div class=\"aioseo-faq-block-answer\">\n<p>A robots.txt file is a plain text file placed in the root directory of a website to provide instructions to search engine bots and other web crawlers about which parts of the site should be crawled or excluded from crawling. It acts as a set of guidelines for these bots to follow when interacting with the website&#8217;s content.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-do-i-create-a-robots-txt-file\"><h3 class=\"aioseo-faq-block-question\">How do I create a robots.txt file?</h3><div class=\"aioseo-faq-block-answer\">\n<p>You can easily create a robots.txt file using a plugin like AIOSEO. Alternatively, you can take the longer route and create a plain text file named robots.txt and upload it to your site’s root directory.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-can-i-use-robots-txt-to-improve-seo\"><h3 class=\"aioseo-faq-block-question\">Can I use robots.txt to improve SEO?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Yes, optimizing your robots.txt file can contribute to better SEO. By guiding search engine bots to crawl and index your most valuable content while excluding duplicate or irrelevant content, you can enhance your website&#8217;s visibility and ranking in search results.</p>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-robots-txt-now-that-you-know-optimize-yours\">What is Robots.txt? Now that You Know, Optimize Yours</h2>\n\n\n\n<p>W</p>\n\n\n\n<p>As you can see, a robots.txt file is a crucial part of any website. Optimizing yours ensures that your most important pages are crawled and indexed, leading to better search rankings.</p>\n\n\n\n<p>So, go ahead and use AIOSEO’s robots.txt editor to optimize yours.</p>\n\n\n\n<p>We hope this post helped you know what robots.txt in WordPress is and why it’s important to optimize yours. You may also want to check out other articles on our blog, like our guide on <a href=\"https://aioseo.com/index-your-website-on-google/\" title=\"9 Quick &amp; Easy Ways to Index Your Website on Google\">getting indexed on Google</a> or our tips on <a href=\"https://aioseo.com/search-statistics-power-hacks-to-help-boost-your-rankings/\" title=\"6 Search Statistics Power Hacks to Help Boost Your Rankings\">using Search Statistics to boost your rankings</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.&nbsp;</p>The post <a href=\"https://aioseo.com/what-is-robots-txt-in-wordpress/\">What is Robots.txt in WordPress? [Beginner’s Guide]</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"https://aioseo.com/what-is-robots-txt-in-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:3;a:6:{s:4:\"data\";s:82:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:55:\"Facebook vs. Website: Which is Best for Small Business?\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:168:\"https://aioseo.com/facebook-vs-website-which-is-best-for-small-business/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-vs-website-which-is-best-for-small-business\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:80:\"https://aioseo.com/facebook-vs-website-which-is-best-for-small-business/#respond\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 31 Aug 2023 14:59:36 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:19:\"Facebook vs website\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:20:\"Website vs. Facebook\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=223075\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:460:\"<p>Facebook vs. website: Do you really need both? Can you use just one? Can a small business be successful using only Facebook? In this article, you&#8217;ll learn the Facebook vs. website pros and cons. And you’ll be better equipped to&#8230;</p>\nThe post <a href=\"https://aioseo.com/facebook-vs-website-which-is-best-for-small-business/\">Facebook vs. Website: Which is Best for Small Business?</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:33671:\"<p>Facebook vs. website: Do you really need both? Can you use just one? </p>\n\n\n\n<p>Can a small business be successful using only Facebook?</p>\n\n\n\n<p>In this article, you&#8217;ll learn the Facebook vs. website pros and cons. And you’ll be better equipped to make the right decision for your business.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-social-media-platforms-socializing-vs-buying\">Social Media Platforms: Socializing vs. Buying</a></li><li><a href=\"#aioseo-facebook-business-page-pros-and-cons\">Facebook Business Page: Pros and Cons</a><ul></ul></li><li><a href=\"#aioseo-business-website-pros-and-cons\">Business Website: Pros and Cons</a><ul><li><a href=\"#aioseo-search-engine-optimization-seo\">All in One SEO (AIOSEO): Making SEO Easy</a><ul></ul></li></ul></li><li><a href=\"#aioseo-small-business-budgets\">Small Business Budgets</a></li><li><a href=\"#aioseo-exceptions\">Exceptions</a><ul></ul></li><li><a href=\"#aioseo-bonus-tips\">Bonus Tips for Small Businesses</a><ul></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-social-media-platforms-socializing-vs-buying\">Social Media Platforms: Socializing vs. Buying</h2>\n\n\n\n<p>Before we look at specifics, let&#8217;s consider a key difference between social media and websites.</p>\n\n\n\n<p>Facebook, like most social media, is a newsfeed-based platform.</p>\n\n\n\n<ul>\n<li>People use newsfeed-based social media primarily to <em>socialize</em> or pass time.</li>\n\n\n\n<li>By contrast, people go to Google to learn, solve problems, find opportunities, and shop.</li>\n</ul>\n\n\n\n<p>As marketing visionary Avinash Kaushik <a href=\"https://aioseo.com/seo-vs-social-media/\" title=\"\">has pointed out</a>, users of newsfeed-based social media typically have <strong><em>no commercial intent</em></strong> when they’re on the platform.</p>\n\n\n\n<p>The fast path to nowhere is to create lots of &#8220;buy now&#8221; messaging on a platform filled with tire kickers.</p>\n\n\n\n<ul>\n<li>Instead, think of Facebook as a <strong>cocktail party</strong>. You&#8217;re there to meet and greet. It&#8217;s best used to create <em>awareness</em> that your business exists.</li>\n\n\n\n<li>By contrast, you can use a website to <strong>build relationships</strong>, effectively reaching your target audience at any stage: awareness, consideration, or buying.</li>\n</ul>\n\n\n\n<p>Note: YouTube is an exception. It&#8217;s <em>not </em>a newsfeed-based platform. And when used well, it&#8217;s effective for attracting people to <em>think</em> about what your business offers.</p>\n\n\n\n<p>Now that we&#8217;ve seen how social media and privately owned websites differ, let&#8217;s dive into a more detailed comparison.</p>\n\n\n\n<h2 id=\"aioseo-facebook-business-page-pros-and-cons\">Facebook Business Page: Pros and Cons</h2>\n\n\n\n<p>It&#8217;s quick, easy, and free to set up a Facebook Business Page. With almost<a href=\"https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> 3 billion</a> active users worldwide, it&#8217;s easy to get the idea that by being on Facebook, your business will get lots of new customers.</p>\n\n\n\n<p>To reach those prospects, you’ll need to create engaging content.</p>\n\n\n\n<p>And you’ll naturally want your Facebook posts to appear in your followers&#8217; newsfeeds.</p>\n\n\n\n<p>But here’s where you’ll run into a problem.</p>\n\n\n\n<h3 id=\"aioseo-facebook-reach-trending-to-zero\">Facebook Reach: Trending to Zero</h3>\n\n\n\n<p>Facebook will <em>block your </em>business posts from appearing in most of your followers’ newsfeeds.</p>\n\n\n\n<p>What percentage of your followers will see your posts in their newsfeeds?</p>\n\n\n\n<ul>\n<li>For years, marketers estimated that reach at 2% &#8211; 6%.</li>\n\n\n\n<li>New research indicates it may be as low as <a href=\"https://www.ignitesocialmedia.com/social-media-strategy/social-media-organic-reach-2021-who-actually-sees-your-content/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">1%</a>.</li>\n</ul>\n\n\n\n<p>That means around 94% &#8211; 99% of your Facebook Business page followers <em>won’t</em> see your posts in their newsfeeds.</p>\n\n\n\n<p>Unless you pay.</p>\n\n\n\n<p>And that’s where Facebook Ads come in.</p>\n\n\n\n<h3 id=\"aioseo-social-advertising\">Social Advertising</h3>\n\n\n\n<p>If you want more followers to see your posts, you’ll need to buy Facebook ads.</p>\n\n\n\n<p>Ads will boost your reach and engagement. And you’ll gain more followers. That means you’ll need to <em>increase</em> your ad spending to <em>maintain your relative reach</em>.</p>\n\n\n\n<p>For businesses, Facebook is mainly an advertising platform with social <em>aspects</em>. Given the enormous amount of data Facebook has on users, it&#8217;s a powerful ad platform.</p>\n\n\n\n<p>But you’ll still need to deal with the fact that it’s an environment optimized for people who, when using the platform, typically have no buying intent.</p>\n\n\n\n<h3 id=\"aioseo-social-metrics\">Social Metrics</h3>\n\n\n\n<p>Also, measuring increased <strong>brand awareness</strong> can be tricky, especially for digital marketing novices.</p>\n\n\n\n<p>And <strong>engagement</strong> (with posts or ads) doesn’t equal persuasion or influence. See this <a href=\"https://newsfeed.cz/wp-content/uploads/Engagement-on-Facebook-When-it-Matters_3.10.14.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook research study</a> and <a href=\"https://www.journalofadvertisingresearch.com/content/56/2/126\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">this one</a> for some interesting insights.</p>\n\n\n\n<h3 id=\"aioseo-facebooks-algorithms\">Facebook’s Algorithms</h3>\n\n\n\n<p>Advertising is a big part of Facebook’s algorithms. But throttling organic reach is done for other reasons too.</p>\n\n\n\n<ul>\n<li>Many people “like” and follow Pages on Facebook.</li>\n\n\n\n<li>“<a href=\"https://newsfeed.cz/wp-content/uploads/Engagement-on-Facebook-When-it-Matters_3.10.14.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Natural born clickers</a>” wind up following <em>hundreds</em> of Facebook Pages.</li>\n\n\n\n<li>If posts from these pages always appeared in followers’ newsfeeds, they’d soon see nothing but business messages.</li>\n</ul>\n\n\n\n<p>Now, how does Facebook fare in Google search results?</p>\n\n\n\n<h3 id=\"aioseo-showing-up-in-google-search\">Facebook vs. Website in Google Search</h3>\n\n\n\n<p>Facebook is a high-ranking domain, so your page may rank well in Google results.</p>\n\n\n\n<p>However, Google typically only displays one search snippet for your Facebook page.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"897\" height=\"212\" src=\"https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-facebook-SERP.png\" alt=\"facebook search snippet example\" class=\"wp-image-223095\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-facebook-SERP.png 897w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-facebook-SERP-300x71.png 300w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-facebook-SERP-768x182.png 768w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-facebook-SERP-600x142.png 600w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-facebook-SERP-190x45.png 190w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-facebook-SERP-381x90.png 381w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>By contrast, a business can optimize a website to display several pages in one search.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"643\" src=\"https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-serp-1-1024x643.jpg\" alt=\"facebook vs. website example in serp\" class=\"wp-image-223117\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-serp-1-1024x643.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-serp-1-300x188.jpg 300w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-serp-1-768x482.jpg 768w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-serp-1-1536x965.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-serp-1-2048x1286.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-serp-1-600x377.jpg 600w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-serp-1-96x60.jpg 96w, https://aioseo.com/wp-content/uploads/2023/08/krav-maga-boston-serp-1-143x90.jpg 143w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>A search for “krav maga boston” (above) shows 6 page links at the top of Google for the business website of Krav Maga Yashir Boston.</p>\n\n\n\n<p>This business has also set up a <a href=\"https://aioseo.com/how-to-use-a-google-business-profile-to-imrpove-local-seo/\">Google Business Profile</a>. So the right side of (desktop) search results features a prominent display of that profile, with even more links.</p>\n\n\n\n<p>Because they’ve filled their Google Business Profile out <em>completely</em>, it spans all of page 1 of Google search results. You’d have to scroll down to see the entire profile.</p>\n\n\n\n<p>All in all, this small business has <em>over a dozen links</em> displayed at the top of Google search results for the query &#8220;krav maga boston.&#8221;</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>“Organic search traffic” refers to traffic obtained for free from search engine results pages.</p>\n</div>\n\n\n\n<h3 id=\"aioseo-only-facebook-users-get-full-access\">Only Facebook Users Get Full Access</h3>\n\n\n\n<p>Another negative of using Facebook only is that prospects need to be Facebook <em>users</em> to get full access to your business page.</p>\n\n\n\n<p>For example, they won’t be able to use Facebook Messenger to reach you or comment on a post unless they create a Facebook account.</p>\n\n\n\n<p>By contrast, when searchers discover your website or Google Business Profile in search results, there’s no barrier to contacting you.</p>\n\n\n\n<h3 id=\"aioseo-branding\">Branding</h3>\n\n\n\n<p>On Facebook, every business page looks the same. Of course, you can add your logo, a cover photo, and posts.</p>\n\n\n\n<p>But Facebook blue is the prominent brand color. And the layout of your page is specified by Facebook.</p>\n\n\n\n<h3 id=\"aioseo-control-rent-vs-own\">Control: Rent vs. Own</h3>\n\n\n\n<p>Marketers call Facebook, and all social media, “rented” platforms.</p>\n\n\n\n<p>What they mean is: you don’t own your page or your data, and you don’t have the same control you would have over a website.</p>\n\n\n\n<p>With Facebook, your digital presence is on someone else’s property. And they can change the rules (terms and conditions or algorithms) as they like.</p>\n\n\n\n<p>As we’ve increasingly seen, they may also choose to attach warning labels to content. These fact-checks, typically outsourced to specialty businesses, have attracted some <a href=\"https://www.eff.org/deeplinks/2022/01/fact-checking-covid-19-misinformation-and-british-medical-journal\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">controversy</a>.</p>\n\n\n\n<p>More importantly, as discussed below, websites offer endless ways to capture leads, boost conversions, and increase sales.</p>\n\n\n\n<h2 id=\"aioseo-business-website-pros-and-cons\">Business Website: Pros and Cons</h2>\n\n\n\n<p>Most businesses will benefit from establishing their online presence on rented (social media) <em>and</em> owned (website) platforms.</p>\n\n\n\n<p>But between these two, the latter is the most important.</p>\n\n\n\n<h3 id=\"aioseo-websites-easy-or-hard-to-create\">Websites: Easy or Hard to Create?</h3>\n\n\n\n<p>You can quickly create a site with popular platforms like WordPress and Drupal.</p>\n\n\n\n<p>The hard work is figuring out your website goals and implementing those on your site.</p>\n\n\n\n<p>If the new site replaces an old one, you’ll undoubtedly have a list of improvements that need to be made.</p>\n\n\n\n<p>You’ll need to create the structure and content along with product pages, calls-to-action, and an easy-to-use checkout system.</p>\n\n\n\n<p>Creating and collecting the content for the pages, including descriptions, testimonials, and images, can take more time than expected.</p>\n\n\n\n<p>But there&#8217;s no need to hire a developer to build a site from scratch. Small businesses can save by buying a pre-made website design, called a &#8220;theme.&#8221; </p>\n\n\n\n<p>If you’re creating a company website featuring multiple physical locations, you’ll want to look at creating individual landing pages for each.</p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Welcome To SeedProd - #1 Drag &amp; Drop WordPress Website Builder\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/myvRuQDQ8Z8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<p><em>Above: <a href=\"https://www.seedprod.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">SeedProd</a> offers an easy way to create professional-looking websites and landing pages. You can integrate your SeedProd site with WooCommerce and payment systems like Stripe.</em></p>\n\n\n\n<h3 id=\"aioseo-search-engine-optimization-seo\">All in One SEO (AIOSEO): Making SEO Easy</h3>\n\n\n\n<p>The good news is website platforms like WordPress make optimizing your site for SEO easy.</p>\n\n\n\n<p>This is where a plugin like <a href=\"https://aioseo.com/pricing/\">All in One SEO (AIOSEO)</a> comes in.</p>\n\n\n\n<p>Designed to be easy for beginners, AIOSEO makes technical SEO tasks as simple as clicking buttons and filling out forms.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png\" alt=\"aioseo homepage\" class=\"wp-image-140989\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>AIOSEO provides recommendations for improving your SEO. You’ll see these recommendations right inside the WordPress editor.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"476\" src=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-focus-keyphrase-recommendations-1024x476.jpg\" alt=\"aioseo focus keyphrase analysis\" class=\"wp-image-223100\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-focus-keyphrase-recommendations-1024x476.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-focus-keyphrase-recommendations-300x140.jpg 300w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-focus-keyphrase-recommendations-768x357.jpg 768w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-focus-keyphrase-recommendations-1536x715.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-focus-keyphrase-recommendations-600x279.jpg 600w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-focus-keyphrase-recommendations-129x60.jpg 129w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-focus-keyphrase-recommendations-193x90.jpg 193w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-focus-keyphrase-recommendations.jpg 1898w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>You can also <a href=\"https://aioseo.com/how-to-add-rich-snippets-to-wordpress/\">use the plugin to add <strong>schema markup</strong> to your web pages</a>. All it takes is a few button clicks and you’ll fill out some form fields. No coding knowledge is needed. Then your content can be displayed as a rich snippet in search results.</p>\n\n\n\n<p>Rich snippets are visually prominent search displays, like those below.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https://aioseo.com/wp-content/uploads/2023/08/mens-hoodies-product-rich-snippets-1024x528.jpg\" alt=\"rich snippet examples\" class=\"wp-image-223102\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/mens-hoodies-product-rich-snippets-1024x528.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/08/mens-hoodies-product-rich-snippets-300x155.jpg 300w, https://aioseo.com/wp-content/uploads/2023/08/mens-hoodies-product-rich-snippets-768x396.jpg 768w, https://aioseo.com/wp-content/uploads/2023/08/mens-hoodies-product-rich-snippets-1536x792.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/08/mens-hoodies-product-rich-snippets-2048x1056.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/08/mens-hoodies-product-rich-snippets-600x309.jpg 600w, https://aioseo.com/wp-content/uploads/2023/08/mens-hoodies-product-rich-snippets-116x60.jpg 116w, https://aioseo.com/wp-content/uploads/2023/08/mens-hoodies-product-rich-snippets-175x90.jpg 175w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>These are just a few of the features of All in One SEO. You’ll also have plenty of beginner-level tutorials to follow and a world-class support team.</p>\n\n\n\n<p>Search engine optimization is one of the most potent forms of online marketing. With the advent of plugins, it’s never been easier to learn and do.</p>\n\n\n\n<h3 id=\"aioseo-boosting-credibility\">Boosting Credibility</h3>\n\n\n\n<p>When it comes to e-commerce, credibility comes before transactions.</p>\n\n\n\n<p>A website can also provide the information buyers typically look for when vetting a business. That may include:</p>\n\n\n\n<ul>\n<li>A sense of professionalism.</li>\n\n\n\n<li>Who’s behind the company? (Missing information can be a red flag.)</li>\n\n\n\n<li>License numbers and links to LLC information or chamber of commerce membership directories).</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-conversions-and-sales\">Conversions and Sales</h3>\n\n\n\n<p>Websites are ideal for driving conversions and sales.</p>\n\n\n\n<ul>\n<li><strong>How-tos: </strong>Publishing content that shows searchers how to use your product to solve a problem they have, is a <a href=\"https://aioseo.com/seo-secrets-to-grow-revenue/#aioseo-4-create-how-to-content\" title=\"\">proven money-maker</a>.</li>\n\n\n\n<li><strong>Product comparisons</strong>: Searchers with commercial intent want to <a href=\"https://aioseo.com/seo-secrets-to-grow-revenue/#aioseo-5-create-comparison-reviews\" title=\"\"><em>compar</em>e products</a> or services. Publishing comparison pages is a winning tactic for driving sales.</li>\n\n\n\n<li><strong>Transaction information</strong>: Prospects close to buying want information on guarantees, discounts, shipping, support, or refunds. It’s easy to display this information on websites.</li>\n</ul>\n\n\n\n<p>One of the most exciting things about having a website is you can create content to match <strong>search terms</strong> relevant to your business. In this way, you can grow conversions and sales with <a href=\"https://aioseo.com/seo-secrets-to-grow-revenue/#aioseo-2-understand-the-real-value-of-content-marketing\" title=\"\">relatively little traffic</a>.</p>\n\n\n\n<h3 id=\"aioseo-other-marketing-options\">Other Marketing Options</h3>\n\n\n\n<p>There are endless marketing possibilities for websites. For example,</p>\n\n\n\n<ul>\n<li><a href=\"https://optinmonster.com/lead-generation/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Exit Pop-Ups</strong></a>: These popups are designed to appear when people are <em>leaving</em> your site. And they’re proven to increase sales and conversions. (Use the low-cost <a href=\"https://optinmonster.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">OptinMonster</a> plugin to make this easy.)</li>\n\n\n\n<li><strong>Social Proof</strong>: Tools like <a href=\"https://trustpulse.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">TrustPulse</a> show visitors that people are buying your products. This social proof is an effective tactic for attracting new customers.</li>\n\n\n\n<li><strong>Testimonials</strong>: Highlighting testimonials and <a href=\"https://smashballoon.com/reviews-feed/\" target=\"_blank\" rel=\"noopener\" title=\"\">reviews</a> on your website is another way to persuade prospects that your offer is valuable.</li>\n\n\n\n<li><strong>Forms</strong>: When coupled with a lead magnet, <a href=\"https://wpforms.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">online forms</a> are effective conversion tools.</li>\n\n\n\n<li><strong>Email</strong>: Your website provides the ideal platform for collecting email addresses. And email marketing is a significant sales driver with an average ROI of <a href=\"https://blog.hubspot.com/marketing/email-marketing-stats\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$36 for every $1 spent</a>.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https://aioseo.com/wp-content/uploads/2023/08/drip-email-revenue-chart-1024x562.png\" alt=\"drip revenue attribution chart\" class=\"wp-image-223104\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/drip-email-revenue-chart-1024x562.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/drip-email-revenue-chart-300x165.png 300w, https://aioseo.com/wp-content/uploads/2023/08/drip-email-revenue-chart-768x422.png 768w, https://aioseo.com/wp-content/uploads/2023/08/drip-email-revenue-chart-600x329.png 600w, https://aioseo.com/wp-content/uploads/2023/08/drip-email-revenue-chart-109x60.png 109w, https://aioseo.com/wp-content/uploads/2023/08/drip-email-revenue-chart-164x90.png 164w, https://aioseo.com/wp-content/uploads/2023/08/drip-email-revenue-chart.png 1315w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Platforms like </em><a href=\"https://aioseo.com/recommends/drip\"><em>Drip</em></a><em> and </em><a href=\"https://aioseo.com/recommends/convertkit\"><em>ConvertKit</em></a><em> track revenue and sales earned from email campaigns.</em></figcaption></figure>\n\n\n\n<h2 id=\"aioseo-small-business-budgets\">Small Business Budgets</h2>\n\n\n\n<p>Every small business needs a digital presence. But most need to stay within a tight budget while attracting potential customers.</p>\n\n\n\n<p>If you’re concerned about website costs, you can save using a DIY approach.</p>\n\n\n\n<p>Here’s a rundown of related website expenditures.</p>\n\n\n\n<ul>\n<li><strong>Website designs</strong>: High-performing WordPress themes can be purchased for under $75.</li>\n\n\n\n<li><strong>Domain name</strong>: There are different pricing plans for purchasing domain names. You can pay for a year upfront or more.</li>\n\n\n\n<li><strong>Web hosting</strong>: Plans typically offer annual or per-month pricing. And the latter may be as low as $3/month. We recommend <a href=\"https://aioseo.com/recommends/siteground\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SiteGround</a> and <a href=\"https://aioseo.com/recommends/wpengine\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WPEngine</a>.</li>\n\n\n\n<li><strong>Plugins</strong>: Using WordPress? Plugins expand the functionality of your site. And they’re great deals. You’ll pay one annual fee and get access to professional support staff. Premium plugins commonly range from $50 up to $300 or more. (The latter are typically for multi-business corporations that run many sites.)</li>\n\n\n\n<li><strong>Call to Action</strong>: You can use hyperlinked text or a button as a call to action. These are free. Or choose a low-cost plugin like <a href=\"https://optinmonster.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">OptinMonster</a> to boost conversions.</li>\n</ul>\n\n\n\n<h2 id=\"aioseo-exceptions\">Exceptions</h2>\n\n\n\n<p>What we’ve covered so far are principles, not rules. There are always exceptions.</p>\n\n\n\n<p>Some businesses may only need a social media page. For example, food trucks that use X (Twitter) to let their fans know which street corner they’ll be at that day.</p>\n\n\n\n<p>An X account may suffice for these businesses unless they expand into catering.</p>\n\n\n\n<p>But most businesses will benefit from having a website <em>and</em> a Google Business Profile.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"688\" src=\"https://aioseo.com/wp-content/uploads/2023/08/google-business-profile-example-1024x688.jpg\" alt=\"google business profile example\" class=\"wp-image-223107\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/google-business-profile-example-1024x688.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/08/google-business-profile-example-300x202.jpg 300w, https://aioseo.com/wp-content/uploads/2023/08/google-business-profile-example-768x516.jpg 768w, https://aioseo.com/wp-content/uploads/2023/08/google-business-profile-example-1536x1032.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/08/google-business-profile-example-2048x1376.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/08/google-business-profile-example-600x403.jpg 600w, https://aioseo.com/wp-content/uploads/2023/08/google-business-profile-example-89x60.jpg 89w, https://aioseo.com/wp-content/uploads/2023/08/google-business-profile-example-134x90.jpg 134w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Covering all the bases: This “Captain Cookie and the Milkman” food truck has an X (Twitter) page and a Facebook page. But they also have a website for their bakery and a Google Business Profile featuring these inviting photos.</em></figcaption></figure>\n\n\n\n<h2 id=\"aioseo-summary-facebook-page-vs-website\">Summary: Facebook vs. Website</h2>\n\n\n\n<p>Small businesses that use social media often expect it to grow their sales and revenue.</p>\n\n\n\n<p>However, many find that newsfeed-based social media is primarily helpful for building brand awareness through paid ads or capturing leads for free services designed to result in later sales. And there’s a relative lack of control.</p>\n\n\n\n<p>Only <a href=\"https://www.fundera.com/blog/what-percentage-of-small-businesses-fail?\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">20%</a> of small businesses make it to their 5th year. So it’s essential to give yourself every advantage.</p>\n\n\n\n<p>Keep in mind that <em>over-investing</em> in social media can result in higher customer acquisition costs (CAC). </p>\n\n\n\n<p>And an SEO-optimized website plus a Google Business Profile are critical success factors for most small businesses.</p>\n\n\n\n<p>By targeting relevant search terms, you can rank higher and get <em>qualified</em> traffic from organic search results.</p>\n\n\n\n<h2 id=\"aioseo-bonus-tips\">Bonus Tips for Small Businesses</h2>\n\n\n\n<ul>\n<li>Have a service-based business but no website? You can use Google’s <a href=\"https://aioseo.com/what-are-local-services-ads/\">Local Services Ads</a> to get leads while setting up your site.</li>\n\n\n\n<li>Find out how to improve your SEO with <a href=\"https://aioseo.com/how-to-get-local-seo-citations/\">business listings</a>.</li>\n\n\n\n<li>Learn how to optimize your <a href=\"https://aioseo.com/how-to-use-a-google-business-profile-to-imrpove-local-seo/\">Google Business Profile</a>.</li>\n\n\n\n<li>Find out how easy it is to <a href=\"https://aioseo.com/how-to-manage-google-reviews-for-improved-seo/\">use Google Reviews</a> to improve your SEO and attract more prospects.</li>\n\n\n\n<li>Want to run marketing campaigns using Meta products like Facebook or Instagram? Check out their <a href=\"https://www.facebook.com/business/learn\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">academy</a> here.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"513\" src=\"https://aioseo.com/wp-content/uploads/2023/08/blocksy-templates-1024x513.jpg\" alt=\"blocksy wordpress themes\" class=\"wp-image-223110\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/blocksy-templates-1024x513.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/08/blocksy-templates-300x150.jpg 300w, https://aioseo.com/wp-content/uploads/2023/08/blocksy-templates-768x385.jpg 768w, https://aioseo.com/wp-content/uploads/2023/08/blocksy-templates-1536x770.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/08/blocksy-templates-2048x1027.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/08/blocksy-templates-600x301.jpg 600w, https://aioseo.com/wp-content/uploads/2023/08/blocksy-templates-120x60.jpg 120w, https://aioseo.com/wp-content/uploads/2023/08/blocksy-templates-180x90.jpg 180w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Above: Site loading speed is a ranking factor. Consider using a fast-loading theme, like those from </em><a href=\"https://aioseo.com/recommends/blocksy\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><em>Blocksy</em></a><em> (pictured), <a href=\"https://aioseo.com/recommends/generatepress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">GeneratePress</a>, or </em><a href=\"https://www.seedprod.com/templates/\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>SeedProd</em></a><em>.</em></figcaption></figure>\n\n\n\n<h2 id=\"aioseo-qas-on-facebook-and-basic-seo\">Q&amp;As on Facebook and Website SEO</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-whats-the-easiest-way-to-get-started-with-facebook-ads\"><h3 class=\"aioseo-faq-block-question\">What&#8217;s the easiest way to get started with Facebook Ads?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Perhaps the easiest way to get started with Facebook Ads is to choose the &#8220;Boost Post&#8221; option. You can start with a low ad budget of $20-$50 to see your results.</p>\n\n\n\n<p>Learning how to create custom audiences for your Facebook Ads will lead to better results though. Take advantage of Facebook&#8217;s <a href=\"https://www.facebook.com/business/ads/ad-targeting\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">free how-to resources</a>.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-is-it-hard-to-do-seo-for-a-website\"><h3 class=\"aioseo-faq-block-question\">Is it hard to do SEO for a website?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Thanks to new software tools like All in One SEO (AIOSEO), optimizing your site for SEO has never been easier. No coding or technical knowledge is required. Almost everything is reduced to clicking buttons and filling out form fields.</p>\n\n\n\n<p>What software tools can&#8217;t do is create content for you that your target audience finds valuable. But it&#8217;s not hard to learn the basics of <a href=\"https://aioseo.com/seo-secrets-to-grow-revenue/\" title=\"\">keyword research and creating helpful content</a>. </p>\n</div></div>\n\n\n\n<h2 id=\"aioseo-resources-on-social-media-and-seo\">Resources on Social Media and SEO</h2>\n\n\n\n<ul>\n<li><a href=\"https://aioseo.com/seo-vs-social-media/\" title=\"\">SEO vs. Social Media: How Do Their Roles Differ in Digital Marketing?</a></li>\n\n\n\n<li><a href=\"https://www.youtube.com/watch?v=3lIGi06dnzQ\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">3 Social Media Hacks to Bring You More Traffic</a></li>\n\n\n\n<li><a href=\"https://www.youtube.com/watch?v=ckIG6wdpXec\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">How to Integrate Social Media Into Your Website</a></li>\n\n\n\n<li><a href=\"https://www.youtube.com/watch?v=b2dRmloguf4\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">How to Use All in One SEO (AIOSEO) to Optimize Your Posts for X (Twitter)</a></li>\n\n\n\n<li><a href=\"https://www.youtube.com/watch?v=JjMnMxwMbTc\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">How to Set Up a Facebook and X (Twitter) Author for Your WordPress Content</a></li>\n\n\n\n<li><a href=\"https://www.youtube.com/watch?v=DsPJHV_6TGo\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">How to Set Up Facebook Integration in All in One SEO (AIOSEO)</a></li>\n\n\n\n<li><a href=\"https://www.youtube.com/watch?v=pnDwonPXERc\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">How to Fix Wrong Facebook Thumbnail in WordPress</a></li>\n\n\n\n<li><a href=\"https://aioseo.com/seo-secrets-to-grow-revenue/\" title=\"\">7 SEO Secrets Used by Pros to Grow Revenue</a></li>\n</ul>\n\n\n\n<h2 id=\"aioseo-whats-next\">What’s Next?</h2>\n\n\n\n<p>We hope this post helped you understand the Facebook vs. website debate and make the best decision for your small business. </p>\n\n\n\n<p>Social networks can be effective when used well. But websites can do so much more.</p>\n\n\n\n<p>Next, get started with <a href=\"https://aioseo.com/diy-seo-projects-for-beginners/\">DIY SEO projects</a> and discover how <a href=\"https://aioseo.com/how-to-get-local-seo-citations/\">business listings</a> can boost SEO.</p>\n\n\n\n<p>Subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a> where you’ll find straightforward WordPress tutorials. And follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">X (Twitter)</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/facebook-vs-website-which-is-best-for-small-business/\">Facebook vs. Website: Which is Best for Small Business?</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:77:\"https://aioseo.com/facebook-vs-website-which-is-best-for-small-business/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"0\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:4;a:6:{s:4:\"data\";s:88:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"How to Use an SEO Title Tag Generator in WordPress to Boost CTR and Traffic\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:164:\"https://aioseo.com/how-to-use-an-seo-title-tag-generator-in-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-an-seo-title-tag-generator-in-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:79:\"https://aioseo.com/how-to-use-an-seo-title-tag-generator-in-wordpress/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 29 Aug 2023 15:29:11 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:18:\"AI Title Generator\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:23:\"SEO Title Tag Generator\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:37:\"SEO Title Tag Generators in WordPress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:13:\"WordPress SEO\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=218601\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:476:\"<p>Want to learn how to use an SEO title tag generator in WordPress? SEO titles are critical to capturing your target audience’s attention and enticing them to engage with your website. They also play a vital role in communicating the&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-use-an-seo-title-tag-generator-in-wordpress/\">How to Use an SEO Title Tag Generator in WordPress to Boost CTR and Traffic</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Gabriela Jhean\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:34378:\"<p>Want to learn how to use an SEO title tag generator in WordPress?</p>\n\n\n\n<p>SEO titles are critical to capturing your target audience’s attention and enticing them to engage with your website. They also play a vital role in communicating the subject of your content to search engines.</p>\n\n\n\n<p>In this blog post, we’ll show you how to use an SEO title tag generator in WordPress to boost your clickthrough rate (CTR) and win more traffic.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-an-seo-title-tag\">What Is an SEO Title Tag?</a></li><li><a href=\"#aioseo-are-title-tags-good-for-seo\">Are Title Tags Good for SEO?</a></li><li><a href=\"#aioseo-how-to-use-an-seo-title-tag-generator-in-wordpress\">How to Use an SEO Title Tag Generator in WordPress</a><ul><li><a href=\"#aioseo-step-1-download-and-install-the-all-in-one-seo-aioseo-plugin\">Step 1: Download and Install the All in One SEO (AIOSEO) Plugin</a></li><li><a href=\"#aioseo-step-2-create-an-openai-account\">Step 2: Create an OpenAI Account</a></li><li><a href=\"#aioseo-step-3-add-your-openai-api-key-to-aioseo\">Step 3: Add Your OpenAI API Key to AIOSEO</a></li><li><a href=\"#aioseo-step-4-generate-seo-titles\">Step 4: Generate SEO Titles</a></li></ul></li><li><a href=\"#aioseo-chatgpt-the-technology-behind-the-aioseo-title-generator\">ChatGPT: The Technology Behind the AIOSEO Title Generator</a></li><li><a href=\"#aioseo-6-tips-to-boost-your-ctr-with-seo-titles\">6 Tips to Boost Your CTR With SEO Titles</a><ul><li><a href=\"#aioseo-1-include-your-primary-keyword\">1. Include Your Primary Keyword</a></li><li><a href=\"#aioseo-2-evoke-curiosity-without-giving-it-all-away\">2. Evoke Curiosity Without Giving It All Away</a></li><li><a href=\"#aioseo-3-leverage-emotional-triggers\">3. Leverage Emotional Triggers</a></li><li><a href=\"#aioseo-4-communicate-value\">4. Communicate Value</a></li><li><a href=\"#aioseo-5-be-unconventional\">5. Be Unconventional</a></li><li><a href=\"#aioseo-6-use-a-snippet-preview\">6. Use a Snippet Preview</a></li></ul></li><li><a href=\"#aioseo-seo-title-tag-generators-your-faqs-answered\">SEO Title Tag Generators: Your FAQs Answered</a><ul></ul></li><li><a href=\"#aioseo-save-time-grow-your-traffic-with-an-seo-title-generator\">Save Time &amp; Grow Your Traffic With an SEO Title Generator</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-an-seo-title-tag\">What Is an SEO Title Tag?</h2>\n\n\n\n<p>An <strong>SEO title tag</strong> is a piece of HTML code that represents the title of a page.</p>\n\n\n\n<p>In your website’s HTML code, it looks like this:</p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;title&gt;Your Page Title&lt;/title&gt;</code></pre>\n\n\n\n<p>For users, this information is displayed as a clickable link on the search engine results page (SERP).</p>\n\n\n\n<p>Here is an example of the SEO title tag on the SERP when someone searches for “blog ideas.”</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-examples-on-serp-1024x745.jpg\" alt=\"Google search results for blog ideas query\" class=\"wp-image-218605\" width=\"768\" height=\"559\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-examples-on-serp-1024x745.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-examples-on-serp-300x218.jpg 300w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-examples-on-serp-768x559.jpg 768w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-examples-on-serp-600x437.jpg 600w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-examples-on-serp-82x60.jpg 82w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-examples-on-serp-124x90.jpg 124w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-examples-on-serp.jpg 1404w\" sizes=\"100vw\" /></figure>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Note: </strong>SEO titles are also called <strong>meta titles</strong>. We will use both terms interchangeably in this blog post.</p>\n</div>\n\n\n\n<p>Simply put, SEO titles signal to users and search engines what your page is about.</p>\n\n\n\n<h2 id=\"aioseo-are-title-tags-good-for-seo\">Are Title Tags Good for SEO?</h2>\n\n\n\n<p>Yes. Title tags are a cornerstone of effective SEO.</p>\n\n\n\n<p>Not only do they help search engines understand your page, but they also convey to users that you have the content they’re looking for.</p>\n\n\n\n<p>Think of meta titles like first impressions. You have a unique, one-time opportunity to capture your audience’s interest and entice them to visit your website.</p>\n\n\n\n<p>With each visit, you win a vote of confidence in the eyes of search engines. Over time, they’ll understand that <strong>you</strong> have what people want. This is an important component of <a href=\"https://aioseo.com/what-is-google-eat/\" title=\"\">Google E-E-A-T</a>, which can indirectly but positively impact your site’s SEO.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Note:</strong> Google E-E-A-T stands for <strong>E</strong>xperience, <strong>E</strong>xpertise, <strong>A</strong>uthoritativeness, and <strong>T</strong>rustworthiness.</p>\n</div>\n\n\n\n<h2 id=\"aioseo-how-to-use-an-seo-title-tag-generator-in-wordpress\">How to Use an SEO Title Tag Generator in WordPress</h2>\n\n\n\n<p>Ready to use an SEO title tag generator in WordPress?</p>\n\n\n\n<p>Let’s get started.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Note:</strong> The AI Title Generator is exclusive to AIOSEO paid plans. Click <a href=\"https://aioseo.com/pricing/\" title=\"\">here</a> to upgrade.</p>\n</div>\n\n\n\n<h3 id=\"aioseo-step-1-download-and-install-the-all-in-one-seo-aioseo-plugin\">Step 1: Download and Install the All in One SEO (AIOSEO) Plugin</h3>\n\n\n\n<p>The first step to using an SEO title generator in WordPress is <a href=\"https://aioseo.com/pricing/\" title=\"\">downloading</a> the All in One SEO (AIOSEO) plugin.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"462\" src=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-1024x462.png\" alt=\"aioseo wordpress plugin homepage\" class=\"wp-image-218606\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-1024x462.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-300x135.png 300w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-768x347.png 768w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-600x271.png 600w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-133x60.png 133w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage-199x90.png 199w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-wordpress-plugin-homepage.png 1116w\" sizes=\"100vw\" /></a></figure>\n\n\n\n<p><a href=\"https://aioseo.com\" title=\"All in One SEO - WordPress SEO Plugin and Toolkit\">AIOSEO</a> is trusted by over 3 million savvy website owners, with thousands of 5-star reviews. It includes several <a href=\"https://aioseo.com/features/\" title=\"\">SEO features and tools</a> to grow your organic visibility while making it easier than ever to implement SEO best practices on your website.</p>\n\n\n\n<p>One of the latest features is the revolutionary <a href=\"https://aioseo.com/our-openai-integration-just-got-10x-more-affordable-now-using-chatgpt/\" title=\"\">AI Title and Description Generator</a>. This module saves you time from crafting countless meta titles and descriptions, all with just a click.</p>\n\n\n\n<p>As for installation, you’ll be up and running in a short 10 minutes. The setup wizard walks you through each step of the process, so you can start optimizing from the get-go.</p>\n\n\n\n<p>If you’d like a complete tutorial, visit our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"\">AIOSEO installation guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-step-2-create-an-openai-account\">Step 2: Create an OpenAI Account</h3>\n\n\n\n<p>Before you can start generating titles, you’ll need to set up an <a href=\"https://openai.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">OpenAI</a> account. This account will allow us to create an API key, which we can use with the SEO title tag generator in WordPress.</p>\n\n\n\n<p>To get started, <a href=\"https://platform.openai.com/signup?launch\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">create an OpenAI account</a>.</p>\n\n\n\n<p>Next, add your email address and click <strong>Continue</strong>.</p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/create-openai-account.png\" alt=\"openai account creation\" class=\"wp-image-218608\" width=\"525\" height=\"421\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/create-openai-account.png 700w, https://aioseo.com/wp-content/uploads/2023/08/create-openai-account-300x240.png 300w, https://aioseo.com/wp-content/uploads/2023/08/create-openai-account-600x481.png 600w, https://aioseo.com/wp-content/uploads/2023/08/create-openai-account-75x60.png 75w, https://aioseo.com/wp-content/uploads/2023/08/create-openai-account-112x90.png 112w\" sizes=\"(max-width: 525px) 100vw, 525px\" /></figure></div>\n\n\n<p>You should then receive an email verification from OpenAI. Click the <strong>Verify email address</strong> button, which will automatically take you to the account creation page.</p>\n\n\n\n<p>From here, you’ll enter your personal information and click <strong>Continue</strong>.</p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/openai-account-creation-info-1.png\" alt=\"openai personal info for account creation\" class=\"wp-image-218612\" width=\"525\" height=\"539\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/openai-account-creation-info-1.png 700w, https://aioseo.com/wp-content/uploads/2023/08/openai-account-creation-info-1-292x300.png 292w, https://aioseo.com/wp-content/uploads/2023/08/openai-account-creation-info-1-600x615.png 600w, https://aioseo.com/wp-content/uploads/2023/08/openai-account-creation-info-1-58x60.png 58w, https://aioseo.com/wp-content/uploads/2023/08/openai-account-creation-info-1-88x90.png 88w\" sizes=\"(max-width: 525px) 100vw, 525px\" /></figure></div>\n\n\n<p>Once you complete the account creation process, we’ll need to locate the API key.</p>\n\n\n\n<p>Click on your <strong>account </strong>to reveal a dropdown menu. Then, select <strong>View API Keys</strong>.</p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/view-api-keys-in-openai.png\" alt=\"openai account dropdown menu\" class=\"wp-image-218614\" width=\"350\" height=\"492\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/view-api-keys-in-openai.png 700w, https://aioseo.com/wp-content/uploads/2023/08/view-api-keys-in-openai-213x300.png 213w, https://aioseo.com/wp-content/uploads/2023/08/view-api-keys-in-openai-600x843.png 600w, https://aioseo.com/wp-content/uploads/2023/08/view-api-keys-in-openai-43x60.png 43w, https://aioseo.com/wp-content/uploads/2023/08/view-api-keys-in-openai-64x90.png 64w\" sizes=\"(max-width: 350px) 100vw, 350px\" /></figure></div>\n\n\n<p>Next, you’ll want to <strong>Create a new secret key</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"460\" src=\"https://aioseo.com/wp-content/uploads/2023/08/create-api-key-in-openai-1024x460.png\" alt=\"create a new secret key in openai\" class=\"wp-image-218615\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/create-api-key-in-openai-1024x460.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/create-api-key-in-openai-300x135.png 300w, https://aioseo.com/wp-content/uploads/2023/08/create-api-key-in-openai-768x345.png 768w, https://aioseo.com/wp-content/uploads/2023/08/create-api-key-in-openai-600x270.png 600w, https://aioseo.com/wp-content/uploads/2023/08/create-api-key-in-openai-134x60.png 134w, https://aioseo.com/wp-content/uploads/2023/08/create-api-key-in-openai-200x90.png 200w, https://aioseo.com/wp-content/uploads/2023/08/create-api-key-in-openai.png 1398w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Then, name your secret key (it can be anything you want) and click <strong>Create secret key</strong>.</p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/create-a-new-secret-key-openai-1024x425.png\" alt=\"naming screen of openai\'s secret key\" class=\"wp-image-218616\" width=\"512\" height=\"213\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/create-a-new-secret-key-openai-1024x425.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/create-a-new-secret-key-openai-300x124.png 300w, https://aioseo.com/wp-content/uploads/2023/08/create-a-new-secret-key-openai-768x319.png 768w, https://aioseo.com/wp-content/uploads/2023/08/create-a-new-secret-key-openai-600x249.png 600w, https://aioseo.com/wp-content/uploads/2023/08/create-a-new-secret-key-openai-145x60.png 145w, https://aioseo.com/wp-content/uploads/2023/08/create-a-new-secret-key-openai-217x90.png 217w, https://aioseo.com/wp-content/uploads/2023/08/create-a-new-secret-key-openai.png 1398w\" sizes=\"(max-width: 512px) 100vw, 512px\" /></figure></div>\n\n\n<p>A popup will reveal your new secret key. Go ahead and click the green button to copy.</p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/save-secret-key-openai-1024x414.png\" alt=\"secret key url generation screen for openai\" class=\"wp-image-218617\" width=\"512\" height=\"207\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/save-secret-key-openai-1024x414.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/save-secret-key-openai-300x121.png 300w, https://aioseo.com/wp-content/uploads/2023/08/save-secret-key-openai-768x310.png 768w, https://aioseo.com/wp-content/uploads/2023/08/save-secret-key-openai-600x243.png 600w, https://aioseo.com/wp-content/uploads/2023/08/save-secret-key-openai-148x60.png 148w, https://aioseo.com/wp-content/uploads/2023/08/save-secret-key-openai-223x90.png 223w, https://aioseo.com/wp-content/uploads/2023/08/save-secret-key-openai.png 1034w\" sizes=\"(max-width: 512px) 100vw, 512px\" /></figure></div>\n\n\n<h3 id=\"aioseo-step-3-add-your-openai-api-key-to-aioseo\">Step 3: Add Your OpenAI API Key to AIOSEO</h3>\n\n\n\n<p>Now, we’re going to jump into WordPress and add our newly acquired API key.</p>\n\n\n\n<p>Once you’re in the editor of WordPress, open any existing post or page.</p>\n\n\n\n<p>Then, scroll down until you see the <strong>Post Title </strong>of the AIOSEO meta box. Click the <strong>robot</strong> button on the right.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"195\" src=\"https://aioseo.com/wp-content/uploads/2023/08/add-api-key-to-wordpress-1024x195.png\" alt=\"aioseo post title in wordpress\" class=\"wp-image-218618\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/add-api-key-to-wordpress-1024x195.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/add-api-key-to-wordpress-300x57.png 300w, https://aioseo.com/wp-content/uploads/2023/08/add-api-key-to-wordpress-768x147.png 768w, https://aioseo.com/wp-content/uploads/2023/08/add-api-key-to-wordpress-600x115.png 600w, https://aioseo.com/wp-content/uploads/2023/08/add-api-key-to-wordpress-190x36.png 190w, https://aioseo.com/wp-content/uploads/2023/08/add-api-key-to-wordpress-471x90.png 471w, https://aioseo.com/wp-content/uploads/2023/08/add-api-key-to-wordpress.png 1404w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>A window will pop up where you can paste your API key. After you have pasted it into the URL bar, click <strong>Connect</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https://aioseo.com/wp-content/uploads/2023/08/connect-openai-to-wordpress-1024x575.png\" alt=\"connect openai account to wordpress to use seo title tag generator\" class=\"wp-image-218619\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/connect-openai-to-wordpress-1024x575.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/connect-openai-to-wordpress-300x168.png 300w, https://aioseo.com/wp-content/uploads/2023/08/connect-openai-to-wordpress-768x431.png 768w, https://aioseo.com/wp-content/uploads/2023/08/connect-openai-to-wordpress-704x396.png 704w, https://aioseo.com/wp-content/uploads/2023/08/connect-openai-to-wordpress-600x337.png 600w, https://aioseo.com/wp-content/uploads/2023/08/connect-openai-to-wordpress-107x60.png 107w, https://aioseo.com/wp-content/uploads/2023/08/connect-openai-to-wordpress-160x90.png 160w, https://aioseo.com/wp-content/uploads/2023/08/connect-openai-to-wordpress.png 1404w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Here, you’ll reach a new screen where you can click <strong>Generate Titles</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https://aioseo.com/wp-content/uploads/2023/08/generate-seo-titles-with-openai-1024x575.png\" alt=\"seo title tag generator in wordpress\" class=\"wp-image-218620\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/generate-seo-titles-with-openai-1024x575.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/generate-seo-titles-with-openai-300x168.png 300w, https://aioseo.com/wp-content/uploads/2023/08/generate-seo-titles-with-openai-768x431.png 768w, https://aioseo.com/wp-content/uploads/2023/08/generate-seo-titles-with-openai-704x396.png 704w, https://aioseo.com/wp-content/uploads/2023/08/generate-seo-titles-with-openai-600x337.png 600w, https://aioseo.com/wp-content/uploads/2023/08/generate-seo-titles-with-openai-107x60.png 107w, https://aioseo.com/wp-content/uploads/2023/08/generate-seo-titles-with-openai-160x90.png 160w, https://aioseo.com/wp-content/uploads/2023/08/generate-seo-titles-with-openai.png 1404w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>If this step generates one of the below error messages, here is how to resolve it:</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box is-style-warn\" role=\"alert\">\n<p><strong>Error: </strong>“Please add some post content before generating new ideas.”</p>\n</div>\n\n\n\n<p><strong>Solution: </strong>Chances are, you’re on a new page or post. To fix this, navigate away from the new page and enter an existing page. The AI title generator requires existing content to create ideas. Because of this, it only works on pages and posts that already contain content.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box is-style-warn\" role=\"alert\">\n<p><strong>Error:</strong> “You exceeded your current quota, please check your plan and billing details.”</p>\n</div>\n\n\n\n<p><strong>Solution:</strong> If you already have a paid account, head on over to OpenAI and <a href=\"https://beta.openai.com/forms/quota-increase\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">request a quota increase</a>. If you’re on a free account, you’ll need to <a href=\"https://platform.openai.com/account/billing/overview\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">upgrade to a paid OpenAI account</a>.</p>\n\n\n\n<h3 id=\"aioseo-step-4-generate-seo-titles\">Step 4: Generate SEO Titles</h3>\n\n\n\n<p>Now that you’ve connected your OpenAI account to AIOSEO, you can generate SEO titles for your WordPress website.</p>\n\n\n\n<p>To see title ideas, you’ll follow the same steps as earlier (when we added the API key).</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"195\" src=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-post-title-preview-1024x195.png\" alt=\"aioseo post title in wordpress\" class=\"wp-image-218621\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-post-title-preview-1024x195.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-post-title-preview-300x57.png 300w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-post-title-preview-768x147.png 768w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-post-title-preview-600x115.png 600w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-post-title-preview-190x36.png 190w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-post-title-preview-471x90.png 471w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-post-title-preview.png 1404w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>The AI title generator will display 5 ideas for you to choose from.</p>\n\n\n\n<p>Here are some examples of what it created for this blog post:</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"424\" src=\"https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-generator-results-example-4-1024x424.png\" alt=\"seo title tag generator results in wordpress\" class=\"wp-image-218770\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-generator-results-example-4-1024x424.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-generator-results-example-4-300x124.png 300w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-generator-results-example-4-768x318.png 768w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-generator-results-example-4-600x249.png 600w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-generator-results-example-4-145x60.png 145w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-generator-results-example-4-217x90.png 217w, https://aioseo.com/wp-content/uploads/2023/08/seo-title-tag-generator-results-example-4.png 1404w\" sizes=\"100vw\" /></figure>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Tip: </strong>As you explore the list of options, you may uncover new content ideas. Add anything that catches your eye to your content marketing strategy and save it for another post or page.</p>\n</div>\n\n\n\n<p>From here, you can <strong>select the one you want by clicking the + button next to it</strong>. You can then customize the meta title to your preferences.</p>\n\n\n\n<p>And that’s it!</p>\n\n\n\n<p>You have successfully used an SEO title tag generator to craft a compelling and click-worthy title for your website.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Tip: </strong>Want help with your meta descriptions too? This SEO page title generator can also write your meta descriptions! You’ll follow the same process we used for titles but work within the <strong>Meta Description</strong> section of the AIOSEO meta box. Here’s a complete walkthrough of the <a href=\"https://aioseo.com/how-to-use-a-meta-description-generator-in-wordpress/\" title=\"\">meta description generator</a>.</p>\n</div>\n\n\n\n<h2 id=\"aioseo-chatgpt-the-technology-behind-the-aioseo-title-generator\">ChatGPT: The Technology Behind the AIOSEO Title Generator</h2>\n\n\n\n<p>At the heart of the AIOSEO Title Generator lies <a href=\"https://chat.openai.com/auth/login\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">ChatGPT</a>, a cutting-edge language processing tool developed by OpenAI.</p>\n\n\n\n<p>This technology uses extensive databases to understand and replicate human language patterns and rules.</p>\n\n\n\n<p>When it comes to the SEO title tag generator, ChatGPT takes user input (your content) and applies its “knowledge” to formulate titles that fulfill SEO best practices.</p>\n\n\n\n<p>The result?</p>\n\n\n\n<p>Meta titles that compel users to interact with your content and convey important information to search engines.</p>\n\n\n\n<h2 id=\"aioseo-6-tips-to-boost-your-ctr-with-seo-titles\">6 Tips to Boost Your CTR With SEO Titles</h2>\n\n\n\n<p>Now that you know how to generate SEO title tags in WordPress, let’s look at tips for using them to grow your <a href=\"https://aioseo.com/ways-to-increase-your-organic-clickthrough-rates/\" title=\"\">CTR</a>.</p>\n\n\n\n<h3 id=\"aioseo-1-include-your-primary-keyword\">1. Include Your Primary Keyword</h3>\n\n\n\n<p>Using your primary keyword in the meta title establishes a direct connection between your content and the search queries your target audience uses. It showcases your page’s relevancy to their needs and helps search engines understand your content.</p>\n\n\n\n<p>If you can include your primary keyword near the front of your title, even better.</p>\n\n\n\n<h3 id=\"aioseo-2-evoke-curiosity-without-giving-it-all-away\">2. Evoke Curiosity Without Giving It All Away</h3>\n\n\n\n<p>Your SEO title should be a teaser, not a spoiler. Offer users a glimpse of what’s inside with a catchy that entices them to learn more.</p>\n\n\n\n<p><strong>You can achieve this by:</strong></p>\n\n\n\n<ul>\n<li>Hinting at a solution (“Unlock the Secret to&#8230;&#8221;)</li>\n\n\n\n<li>Using intriguing language (“surprising” or “mind-bending”)</li>\n\n\n\n<li>Showing off stats (“Grow Conversions by 30%”)</li>\n\n\n\n<li>Asking a question (“Are You Tired of…?”)</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-3-leverage-emotional-triggers\">3. Leverage Emotional Triggers</h3>\n\n\n\n<p>Experienced copywriters tap into the power of emotions to connect with their audience.</p>\n\n\n\n<p>They do this by using <strong>power words</strong>.</p>\n\n\n\n<p>Power words are evocative words that trigger an emotional response from the reader. These words are irresistible to audiences, making them a marketer’s dream when trying to improve CTR.</p>\n\n\n\n<p><strong>Some examples of power words are:</strong></p>\n\n\n\n<ul>\n<li>Life-changing</li>\n\n\n\n<li>Exclusive</li>\n\n\n\n<li>Guaranteed</li>\n\n\n\n<li>Instant</li>\n\n\n\n<li>Riveting</li>\n</ul>\n\n\n\n<p>Need more ideas? Here’s a list of <a href=\"https://optinmonster.com/700-power-words-that-will-boost-your-conversions/\" target=\"_blank\" rel=\"noopener\" title=\"\">700 power words</a>.</p>\n\n\n\n<h3 id=\"aioseo-4-communicate-value\">4. Communicate Value</h3>\n\n\n\n<p>When you clicked to read this blog, you had a goal: to learn how to use SEO title tag generators in WordPress.</p>\n\n\n\n<p>That’s why our SEO title reflects just that.</p>\n\n\n\n<p>On the SERP, you have split seconds to draw in the reader and convince them that you have the solution, product, or service they need.</p>\n\n\n\n<p>By calling out the issue or tangible solutions awaiting within your content, you communicate the value you provide. Use this to your advantage to increase CTR and get users one step closer to becoming a customer.</p>\n\n\n\n<h3 id=\"aioseo-5-be-unconventional\">5. Be Unconventional</h3>\n\n\n\n<p>Stand out from the crowd by embracing creativity.</p>\n\n\n\n<p>The best way to do this is by looking at what pages are already ranking for your target keyword. Is everyone using parenthesis? Use brackets. Are they calling out a 5-step fix? Make it 4.</p>\n\n\n\n<p>Crafting titles that break the mold sets your content apart visually and in the mind of the user.</p>\n\n\n\n<h3 id=\"aioseo-6-use-a-snippet-preview\">6. Use a Snippet Preview</h3>\n\n\n\n<p>A <a href=\"https://aioseo.com/how-to-use-google-snippet-preview-to-boost-seo/\" title=\"\">snippet preview</a> is an easy way to make sure your SEO title tag looks exactly how you want it to on the SERP.</p>\n\n\n\n<p>After all, nothing is more unattractive than a title that is too long and ends in the dreaded ellipses.</p>\n\n\n\n<p>To make sure your SEO title is the correct length, a <a href=\"https://aioseo.com/how-to-use-a-serp-snippet-tool/\" title=\"\">SERP snippet tool</a> will show you if characters fit or get cut off.</p>\n\n\n\n<p>The AIOSEO plugin makes this easy to view directly within your WordPress page or post.</p>\n\n\n\n<p><strong>Here’s how to do it:</strong></p>\n\n\n\n<p>First, open a post or page in editor mode. Then, scroll down until you see the <strong>Snippet Preview</strong> under <strong>AIOSEO Settings</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"291\" src=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-snippet-preview-in-wordpress-page-1024x291.png\" alt=\"\" class=\"wp-image-218622\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-snippet-preview-in-wordpress-page-1024x291.png 1024w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-snippet-preview-in-wordpress-page-300x85.png 300w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-snippet-preview-in-wordpress-page-768x218.png 768w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-snippet-preview-in-wordpress-page-600x170.png 600w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-snippet-preview-in-wordpress-page-190x54.png 190w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-snippet-preview-in-wordpress-page-317x90.png 317w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-snippet-preview-in-wordpress-page.png 1116w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>It’s as simple as that!</p>\n\n\n\n<p>You can also toggle between a desktop user’s view (shown above) and a mobile device user’s view by clicking the icons in the upper right corner.</p>\n\n\n\n<p>Now you can be confident that your SEO title will appear as you intended.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box is-style-warn\" role=\"alert\">\n<p><strong>Note:</strong> Setting SEO meta titles and descriptions does <strong>not</strong> guarantee that search engines will use them. However, you can follow Google’s best practices for <a href=\"https://developers.google.com/search/docs/appearance/title-link\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">influencing title links</a> and use your SEO page tag generator to increase the chances of it displaying your preferred text.</p>\n</div>\n\n\n\n<h2 id=\"aioseo-seo-title-tag-generators-your-faqs-answered\">SEO Title Tag Generators: Your FAQs Answered</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-how-do-i-create-a-title-tag-for-seo\"><h3 class=\"aioseo-faq-block-question\">How do I create a title tag for SEO?</h3><div class=\"aioseo-faq-block-answer\">\n<p>When creating a title tag for SEO, you should keep it relevant, concise, and click-worthy. Relevance means your title accurately reflects the content of the page. Being concise will ensure that your title isn’t cut off on the SERP. And click-worthiness brings visitors to your site. You’ll also want to include your target keyword, preferably up front.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-why-should-i-use-an-seo-title-tag-generator\"><h3 class=\"aioseo-faq-block-question\">Why should I use an SEO title tag generator?</h3><div class=\"aioseo-faq-block-answer\">\n<p>An SEO title tag generator streamlines the title-creation process for web pages. In addition to saving you time, these AI tools consider important information to craft titles that are search-engine-friendly and attention-grabbing to users. Ultimately, this can improve your website’s clickthrough rate (CTR) and boost traffic.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-can-you-use-an-seo-title-generator-for-youtube\"><h3 class=\"aioseo-faq-block-question\">Can you use an SEO title generator for YouTube?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Absolutely. SEO title generators are effective for any web content, including YouTube videos. In fact, it’s recommended. When you optimize your video titles, you cater to web search engines and elevate your video’s discoverability on the YouTube platform itself, which is a powerful search engine in its own right.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-are-the-meta-tags-for-social-media\"><h3 class=\"aioseo-faq-block-question\">What are the meta tags for social media?</h3><div class=\"aioseo-faq-block-answer\">\n<p>Your social media marketing strategy can also benefit from SEO meta data optimizations. Since social media platforms typically pull the post title and description from your meta tags, it’s important to optimize your blog post titles to grab the viewer’s attention. The help of a blog title generator can be useful for coming up with catchy titles that will make your post stand out and grow your <a href=\"https://smashballoon.com/social-media-marketing-statistics/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media statistics</a>.</p>\n</div></div>\n\n\n\n<h2 id=\"aioseo-save-time-grow-your-traffic-with-an-seo-title-generator\">Save Time &amp; Grow Your Traffic With an SEO Title Generator</h2>\n\n\n\n<p>SEO title generators are a powerful tool for business owners, marketers, bloggers, and anyone looking to streamline their content creation process. Headline generators help to save time in your workflow and support your optimization efforts across different platforms. When used effectively, you can grow your authority while increasing your CTR and traffic to your site.</p>\n\n\n\n<p>We hope this post helped you implement an SEO title tag generator on your WordPress site. You may also want to check out other articles on our blog, like <a href=\"https://aioseo.com/ai-in-seo/\" title=\"\">AI in SEO</a> and <a href=\"https://aioseo.com/how-to-track-seo-keyword-rankings-in-wordpress/\" title=\"\">tracking keyword rankings in WordPress</a>.</p>\n\n\n\n<p>If you found this article helpful, please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-use-an-seo-title-tag-generator-in-wordpress/\">How to Use an SEO Title Tag Generator in WordPress to Boost CTR and Traffic</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:75:\"https://aioseo.com/how-to-use-an-seo-title-tag-generator-in-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:5;a:6:{s:4:\"data\";s:88:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:64:\"How to Easily Edit a Robots.txt File in WordPress (Step by Step)\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:148:\"https://aioseo.com/how-to-edit-a-robots-txt-file-in-wordpress/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-edit-a-robots-txt-file-in-wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:71:\"https://aioseo.com/how-to-edit-a-robots-txt-file-in-wordpress/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 28 Aug 2023 13:22:46 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:9:\"Tutorials\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:25:\"all in one seo robots.txt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:25:\"edit robots.txt wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:35:\"how to edit robots.txt in wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:20:\"robots.txt wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:20:\"wordpress robots.txt\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:27:\"https://aioseo.com/?p=26293\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:443:\"<p>Do you want to know how to edit a robots.txt file in WordPress? In this post, we\'ll show you how to easily edit your robots.txt file in WordPress step by step. We\'ll also cover what a robots.txt file is and why it\'s important.</p>\nThe post <a href=\"https://aioseo.com/how-to-edit-a-robots-txt-file-in-wordpress/\">How to Easily Edit a Robots.txt File in WordPress (Step by Step)</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:26756:\"<p>Would you like to know how to edit robots.txt files in WordPress? </p>\n\n\n\n<p>A robots.txt file is a powerful SEO tool since it works as a website guide for search engine crawl bots or robots. Telling bots not to crawl unnecessary pages can improve your site&#8217;s load speed and rankings in search engines.</p>\n\n\n\n<p>In this post, we&#8217;ll show you how to edit your robots.txt file in WordPress step by step. We&#8217;ll also cover what a robots.txt file is and why it&#8217;s important.</p>\n\n\n\n<p>Feel free to click on these quick links to jump straight to different sections:</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#what-is-a-robots-txt-file\">What Is a Robots.txt File?</a><ul><li><a href=\"#aioseo-default-robots-txt-file-in-wordpress\">Default Robots.txt File in WordPress</a></li></ul></li><li><a href=\"#why-is-the-robots-txt-file-important\">Why Is the Robots.txt File Important?</a><ul><li><a href=\"#aioseo-when-to-use-the-meta-noindex-tag-instead-of-robots-txt\">When to Use the Meta Noindex Tag Instead of Robots.txt</a></li></ul></li><li><a href=\"#edit-robots-txt-file-in-wordpress-using-aioseo\">Editing Your Robots.txt in WordPress Using AIOSEO</a><ul><li><a href=\"#aioseo-enable-custom-robots-txt\">To Edit Your Robots.txt File, First Enable Custom Robots.txt</a></li><li><a href=\"#aioseo-adding-rules-using-the-rule-builder\">Method 1: Add Rules Using the Rule Builder</a></li><li><a href=\"#aioseo-step-3-import-rules-from-another-site\">Method 2: Import Rules from Another Site</a></li><li><a href=\"#aioseo-editing-rules-using-the-rule-builder\">Editing the Robots.txt Rules Using the Rule Builder</a></li></ul></li><li><a href=\"#aioseo-editing-robots-txt-files-your-faqs-answered\">Editing Robots.txt Files: Your FAQs Answered</a><ul><li><a href=\"#aioseo-what-is-a-robots-txt-file\">What is a robots.txt file?</a></li><li><a href=\"#aioseo-where-is-the-robots-txt-file-located\">Where is the robots.txt file located?</a></li><li><a href=\"#aioseo-whats-the-best-way-of-editing-robots-txt-files\">What&#8217;s the best way of editing robots.txt files?</a></li></ul></li></ul></div>\n</div></div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How To Create a Robots.txt File in WordPress\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/2nlQXMfZldA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<h2 id=\"what-is-a-robots-txt-file\">What Is a Robots.txt File?</h2>\n\n\n\n<p>A robots.txt file tells search engines how to crawl your site — where they&#8217;re allowed to go or not. </p>\n\n\n\n<p>Search engines like Google use these web crawlers, sometimes called web robots, to archive and categorize websites. </p>\n\n\n\n<p>Most bots are configured to search for a robots.txt file on the server before it reads any other file from your site. It does this to see if you&#8217;ve added special instructions on how to crawl and index your site.</p>\n\n\n\n<p>The robots.txt file is typically stored in the root directory, also known as the main folder of your website. </p>\n\n\n\n<p>The URL can look like this:</p>\n\n\n\n<pre class=\"wp-block-code\"><code>http:&#47;&#47;www.example.com/robots.txt\n</code></pre>\n\n\n\n<p>To check the robots.txt file for your own website, you simply replace <strong>http://www.example.com/</strong> with your domain and add <strong>robots.txt </strong>at the end. </p>\n\n\n\n<p>Now, let&#8217;s take a look at what the basic format for a robots.txt file looks like:&nbsp;</p>\n\n\n\n<pre class=\"wp-block-code\"><code>User-agent: &#91;user-agent name]\nDisallow: &#91;URL string not to be crawled]\n \nUser-agent: &#91;user-agent name]\nAllow: &#91;URL string to be crawled]\n \nSitemap: &#91;URL of your XML Sitemap]\n</code></pre>\n\n\n\n<p>User-agent refers to the search engine bot or robot you want to block or allow to crawl your site (for example, the Googlebot crawler). </p>\n\n\n\n<p>When editing your robots.txt file, you can include multiple instructions to either <strong>Allow</strong> or <strong>Disallow</strong> specific URLs, plus add multiple sitemaps. You can also exclude URL parameters using the <strong>Clean-param</strong> directive and set the frequency of visits by search bots<strong> </strong>using the <strong>Crawl-delay</strong> directive.</p>\n\n\n\n<h3 id=\"aioseo-default-robots-txt-file-in-wordpress\">Default Robots.txt File in WordPress</h3>\n\n\n\n<p>By default, WordPress automatically creates a robots.txt file for your site. So, even if you don’t lift a finger, your site should already have the default WordPress robots.txt file. </p>\n\n\n\n<p>But when you later customize it with your own rules, the default content is replaced.&nbsp;</p>\n\n\n\n<p>Here’s how the default WordPress robots.txt file looks:</p>\n\n\n\n<pre class=\"wp-block-code\"><code>User-agent: *\nDisallow: /wp-admin/\nAllow: /wp-admin/admin-ajax.php\n\n</code></pre>\n\n\n\n<p>The asterisk after <strong>User-agent: * </strong>means that the robots.txt file is for all web robots that visit your site. As mentioned, the <strong>Disallow: /wp-admin/</strong> tells robots not to visit your wp-admin page.</p>\n\n\n\n<p>You can test your robots.txt file by adding <strong>/robots.txt</strong> at the end of your domain name. For example, if you enter “https://aioseo.com/robots.txt” in your web browser, it shows the robots.txt file for <a href=\"https://aioseo.com/\" title=\"Home\">AIOSEO</a>:</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"280\" src=\"https://aioseo.com/wp-content/uploads/2021/01/aioseo-robots-txt-file.png\" alt=\"The robots.txt file for All in One SEO\" class=\"wp-image-26295\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/aioseo-robots-txt-file.png 730w, https://aioseo.com/wp-content/uploads/2021/01/aioseo-robots-txt-file-300x115.png 300w, https://aioseo.com/wp-content/uploads/2021/01/aioseo-robots-txt-file-600x230.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Now that you know what a robots.txt file is and how it works, let’s look at why the robots.txt file matters in the first place.</p>\n\n\n\n<h2 id=\"why-is-the-robots-txt-file-important\">Why Is the Robots.txt File Important?</h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/wp-content/uploads/2021/01/robots_txt_file_explained.png\"><img decoding=\"async\" width=\"576\" height=\"459\" src=\"https://aioseo.com/wp-content/uploads/2021/01/robots_txt_file_explained.png\" alt=\"How to easily edit a robots.txt file in WordPress (step by step)\" class=\"wp-image-26334\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/robots_txt_file_explained.png 576w, https://aioseo.com/wp-content/uploads/2021/01/robots_txt_file_explained-300x239.png 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" /></a></figure>\n\n\n\n<p>The robots.txt file is important if you want to:</p>\n\n\n\n<ul>\n<li><strong>Optimize Your Site Load Speed</strong> — by telling bots not to waste time on pages you don’t want them to crawl and index, you can free up resources and increase your site load speed. </li>\n\n\n\n<li><strong>Optimizing Your Server Usage</strong> — blocking bots that are wasting resources will clean up your server and reduce 404 errors.</li>\n</ul>\n\n\n\n<h3 id=\"aioseo-when-to-use-the-meta-noindex-tag-instead-of-robots-txt\">When to Use the Meta Noindex Tag Instead&nbsp;of Robots.txt</h3>\n\n\n\n<p>If your primary goal is to stop certain pages from being included in search engine results, using a meta noindex tag is the proper approach. </p>\n\n\n\n<p>This is because the robots.txt is not directly telling search engines not to index content – it’s just telling them not to crawl it.</p>\n\n\n\n<p>In other words, you can use robots.txt to add specific rules for how search engines and other bots interact with your site, but it won’t explicitly control whether your content is indexed or not.</p>\n\n\n\n<p>With that said, let’s show you how to easily edit your robots.txt file in WordPress step by step using AIOSEO.</p>\n\n\n\n<h2 id=\"edit-robots-txt-file-in-wordpress-using-aioseo\">Editing Your Robots.txt in WordPress Using AIOSEO</h2>\n\n\n\n<p>The easiest way to edit the robots.txt file is to use the best WordPress SEO plugin, <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">All in One SEO</a> (AIOSEO). </p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"311\" src=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png\" alt=\"AIOSEO is a powerful tool that can help you edit your robots.txt files in WordPress.\" class=\"wp-image-151544\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png 700w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-300x133.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-600x267.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a> is a powerful yet easy-to-use SEO plugin that boasts over 3 million users. That means millions of smart bloggers use AIOSEO to help them boost their search engine rankings and drive qualified traffic to their blogs. That’s because the plugin has many powerful features and modules designed to help you properly configure your SEO settings. Examples include:</p>\n\n\n\n<ul>\n<li><strong>Search Statistics:</strong> This powerful <a href=\"https://aioseo.com/features/search-statistics/\" title=\"Search Statistics\">Google Search Console integration</a> lets you track your keyword rankings and see important SEO metrics with 1-click, and more.</li>\n\n\n\n<li><strong>Next-gen Schema generator</strong>: This no-code schema generator enables users to generate and output any schema markup on your site.</li>\n\n\n\n<li><strong>Redirection Manager</strong>: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and <a href=\"https://aioseo.com/index-your-website-on-google/\" title=\"9 Quick &amp; Easy Ways to Index Your Website on Google\">index your site</a>.</li>\n\n\n\n<li><strong>Link Assistant</strong>: Powerful internal linking tool that <a href=\"https://aioseo.com/ways-link-assistant-can-save-you-time-on-internal-and-external-link-building/\" title=\"6 Ways Link Assistant Can Save You Time On Internal Link Building\">automates building links</a> between pages on your site. It also gives you an audit of outbound links.</li>\n\n\n\n<li><strong>SEO Preview</strong>: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.</li>\n\n\n\n<li><strong>IndexNow:</strong> For fast indexing on search engines that support the <a href=\"https://aioseo.com/what-is-indexnow-for-seo/\" title=\"What is IndexNow for SEO (Explained in Plain English)?\">IndexNow protocol</a> (like Bing and Yandex).</li>\n\n\n\n<li><strong>Sitemap generator</strong>: Automatically generate <a href=\"https://aioseo.com/how-to-create-a-sitemap-in-wordpress/\" title=\"How to Create a Sitemap in WordPress (The Easy Way)\">different types of sitemaps</a> to notify all search engines of any updates on your site.</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/\" title=\"Features\">And more</a>.</li>\n</ul>\n\n\n\n<p>One reason users love the plugin is that it gives you greater control over how search engines crawl your site. This is thanks to the advanced robots.txt editor that allows you to easily configure your <a href=\"https://aioseo.com/features/robots-editor/\" title=\"Robots.txt Editor\">robots.txt</a> file, enabling you to override the default WordPress file.</p>\n\n\n\n<p>So, let&#8217;s get to editing your robots.txt file.</p>\n\n\n\n<h3 id=\"aioseo-enable-custom-robots-txt\">To Edit Your Robots.txt File, First Enable Custom Robots.txt</h3>\n\n\n\n<p>To edit your robots.txt file, click <strong>Tools</strong> in the All in One SEO menu, then click on the <strong>Robots.txt Editor</strong> tab.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"502\" src=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-easily-edit-a-robotstxt-file-in-wordpress-1.png\" alt=\"How to edit a robots.txt file in WordPress using AIOSEO.\" class=\"wp-image-222049\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-easily-edit-a-robotstxt-file-in-wordpress-1.png 702w, https://aioseo.com/wp-content/uploads/2021/01/how-to-easily-edit-a-robotstxt-file-in-wordpress-1-300x215.png 300w, https://aioseo.com/wp-content/uploads/2021/01/how-to-easily-edit-a-robotstxt-file-in-wordpress-1-600x429.png 600w, https://aioseo.com/wp-content/uploads/2021/01/how-to-easily-edit-a-robotstxt-file-in-wordpress-1-84x60.png 84w, https://aioseo.com/wp-content/uploads/2021/01/how-to-easily-edit-a-robotstxt-file-in-wordpress-1-126x90.png 126w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>AIOSEO will then generate a dynamic robots.txt file. Its content is stored in your WordPress database and can be viewed in your web browser, as we&#8217;ll show you in a bit.</p>\n\n\n\n<p>Once you&#8217;ve entered the <strong>Robots.txt Editor</strong>, you need to <strong>Enable Custom Robots.txt</strong>.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"379\" src=\"https://aioseo.com/wp-content/uploads/2021/01/enable-custom-robots-txt-in-all-in-one-seo.png\" alt=\"How to edit a robots.txt file in WordPress using AIOSEO - enable custom robots.txt\" class=\"wp-image-26297\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/enable-custom-robots-txt-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/01/enable-custom-robots-txt-in-all-in-one-seo-300x156.png 300w, https://aioseo.com/wp-content/uploads/2021/01/enable-custom-robots-txt-in-all-in-one-seo-600x312.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Click on the button so it turns blue.</p>\n\n\n\n<p>You’ll then see the <strong>Robots.txt Preview</strong> section at the bottom of the screen, which shows the WordPress default rules that you can overwrite with your own.&nbsp;The default rules tell robots not to crawl your core WordPress files (admin pages).</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"730\" height=\"263\" src=\"https://aioseo.com/wp-content/uploads/2021/01/robots-txt-preview-in-all-in-one-seo.png\" alt=\"Robots.txt preview in All in One SEO\" class=\"wp-image-26298\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/robots-txt-preview-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/01/robots-txt-preview-in-all-in-one-seo-300x108.png 300w, https://aioseo.com/wp-content/uploads/2021/01/robots-txt-preview-in-all-in-one-seo-600x216.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></figure>\n\n\n\n<p>Now, let’s move on to adding your own rules. You can do it in one of 2 ways: using the rule builder or importing a robots.txt file from another site.</p>\n\n\n\n<h3 id=\"aioseo-adding-rules-using-the-rule-builder\">Method 1: Add Rules Using the Rule Builder</h3>\n\n\n\n<p>The rule builder is used to add your own custom rules for what pages the robots should crawl or not.</p>\n\n\n\n<p>For instance, you can use the rule builder if you&#8217;d like to add a rule that blocks all robots from a temporary directory.</p>\n\n\n\n<p>To add a custom rule, enter the User Agent (for example, Googlebot crawler) in the User Agent field. Or you can use the * symbol to apply your rule to all user agents (robots).&nbsp;</p>\n\n\n\n<p>Next, select one of the preset robots.txt directives: <strong>Allow</strong>, <strong>Disallow</strong>, <strong>Clean-param</strong>, or <strong>Crawl-delay</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"426\" src=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-directives.png\" alt=\"Adding robots.txt rules in All in One SEO\" class=\"wp-image-220372\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-directives.png 702w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-directives-300x182.png 300w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-directives-600x364.png 600w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-directives-99x60.png 99w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-directives-148x90.png 148w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>You can also add more directives by clicking on the <strong>Add Rule</strong> button.</p>\n\n\n\n<p>After you&#8217;ve decided on the directive to apply, you need to enter the directory path or filename in the <strong>Value </strong>field.</p>\n\n\n\n<p>Once this is done, you can go ahead and click the <strong>Save Changes</strong> button in the bottom right corner of the page.</p>\n\n\n\n<p>When you’ve saved your new rules, they&#8217;ll appear in the <strong>Robots.txt Preview</strong> section. </p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"477\" src=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-preview.png\" alt=\"Robots.txt preview in All in One SEO\" class=\"wp-image-220378\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-preview.png 702w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-preview-300x204.png 300w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-preview-600x408.png 600w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-preview-88x60.png 88w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-preview-132x90.png 132w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>To view your robots.txt file, click the <strong>Open Robots.txt</strong> button.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https://aioseo.com/wp-content/uploads/2021/01/open-robot-txt-file-in-all-in-one-seo.png\"><img decoding=\"async\" width=\"730\" height=\"112\" src=\"https://aioseo.com/wp-content/uploads/2021/01/open-robot-txt-file-in-all-in-one-seo.png\" alt=\"Open robots.txt in All in One SEO\" class=\"wp-image-26302\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/open-robot-txt-file-in-all-in-one-seo.png 730w, https://aioseo.com/wp-content/uploads/2021/01/open-robot-txt-file-in-all-in-one-seo-300x46.png 300w, https://aioseo.com/wp-content/uploads/2021/01/open-robot-txt-file-in-all-in-one-seo-600x92.png 600w\" sizes=\"(max-width: 730px) 100vw, 730px\" /></a></figure>\n\n\n\n<p>This will take you to the URL where your robot.txt is hosted.</p>\n\n\n\n<h3 id=\"aioseo-step-3-import-rules-from-another-site\">Method 2: Import Rules from Another Site </h3>\n\n\n\n<p>Another easy way of adding directives in your robots.txt is to import them from another site. This function is handy if you&#8217;ve created a site or know of one with a robots.txt file you&#8217;d like to replicate.</p>\n\n\n\n<p>To import a robots.txt file from another site, go to the AIOSEO menu, then <strong>Tools » Robots.txt</strong> <strong>»</strong> <strong>Enable Custom Robots.txt</strong>. </p>\n\n\n\n<p>Next, click the <strong>Import</strong> option.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"321\" src=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import.png\" alt=\"Using the Import option to add a custom robots.txt file to your site.\" class=\"wp-image-220390\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import.png 702w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import-300x137.png 300w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import-600x274.png 600w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import-131x60.png 131w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import-197x90.png 197w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>This will open a window where you can paste the URL of the site you want to pull the robots.txt file from.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"492\" src=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import-1.png\" alt=\"Enter your URL or copy and paste a robots.txt file in the required fields.\" class=\"wp-image-220397\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import-1.png 702w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import-1-300x210.png 300w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import-1-600x421.png 600w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import-1-86x60.png 86w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-import-1-128x90.png 128w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Click <strong>Import</strong>, and you&#8217;ll be prompted to reload your site. Reload, and the plugin will pull the robots.txt file and implement it on your site.</p>\n\n\n\n<p>Alternatively, you can copy the robots.txt file from your target site and paste it into the provided space. Again, click <strong>Import</strong>, and the robots.txt file will be added to your site. </p>\n\n\n\n<p>This is probably the easiest way to add a custom robots.txt file to your WordPress site.</p>\n\n\n\n<h3 id=\"aioseo-editing-rules-using-the-rule-builder\">Editing the Robots.txt Rules Using the Rule Builder</h3>\n\n\n\n<p>To edit your robots.txt rules, you can change the details in the rule builder.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"253\" src=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-edit-2.png\" alt=\"Editing a robots.txt file rule in All in One SEO\" class=\"wp-image-220643\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-edit-2.png 702w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-edit-2-300x108.png 300w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-edit-2-600x216.png 600w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-edit-2-166x60.png 166w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robots-txt-edit-2-250x90.png 250w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>You can also delete a rule in the robots.txt file by clicking the trash can icon to the right of the rule. </p>\n\n\n\n<p>And that&#8217;s not all! AIOSEO&#8217;s robots.txt editor allows you to move rules up or down to place them in order of priority. To do that, click on and hold the 6 dots next to the trash can to drag and reposition a rule.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"383\" src=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robotstxt-move.png\" alt=\"You can click ion and hold the 6 dots next to the trash can to drag robots.txt rules into a new position.\" class=\"wp-image-222045\" srcset=\"https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robotstxt-move.png 700w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robotstxt-move-300x164.png 300w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robotstxt-move-600x328.png 600w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robotstxt-move-110x60.png 110w, https://aioseo.com/wp-content/uploads/2021/01/how-to-edit-robotstxt-move-164x90.png 164w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p> Once you&#8217;re done editing your robots.txt, click the <strong>Save Changes</strong> button to save your new rules.</p>\n\n\n\n<p>As simple as that!</p>\n\n\n\n<p>You&#8217;ve edited your robots.txt file.</p>\n\n\n\n<h2 id=\"aioseo-editing-robots-txt-files-your-faqs-answered\">Editing Robots.txt Files: Your FAQs Answered</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-is-a-robots-txt-file\"><h3 class=\"aioseo-faq-block-question\">What is a robots.txt file?</h3><div class=\"aioseo-faq-block-answer\">\n<p>A robots.txt file is a text file that website owners use to communicate with web crawlers or robots about which parts of their site should be crawled and indexed by search engines.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-where-is-the-robots-txt-file-located\"><h3 class=\"aioseo-faq-block-question\">Where is the robots.txt file located?</h3><div class=\"aioseo-faq-block-answer\">\n<p>The robots.txt file is typically located in the root directory of a website. Its URL is usually <em>https://www.example.com/robots.txt.</em></p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-whats-the-best-way-of-editing-robots-txt-files\"><h3 class=\"aioseo-faq-block-question\">What&#8217;s the best way of editing robots.txt files?</h3><div class=\"aioseo-faq-block-answer\">\n<p>The best way to edit your robots.txt file is to use a plugin like All In One SEO (AIOSEO). It&#8217;s the best WordPress SEO plugin and has an advanced robots.txt editor that makes optimizing robots.txt files super easy. </p>\n</div></div>\n\n\n\n<p>We hope this tutorial showed you how to easily edit a robots.txt file in WordPress. You may also want to check out other articles on our blog, like our tips on <a href=\"https://aioseo.com/index-your-website-on-google/\" title=\"9 Quick &amp; Easy Ways to Index Your Website on Google\">getting indexed on Google</a> or our guide on <a href=\"https://aioseo.com/search-statistics-power-hacks-to-help-boost-your-rankings/\" title=\"6 Search Statistics Power Hacks to Help Boost Your Rankings\">using Search Statistics to boost your rankings</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.&nbsp;</p>The post <a href=\"https://aioseo.com/how-to-edit-a-robots-txt-file-in-wordpress/\">How to Easily Edit a Robots.txt File in WordPress (Step by Step)</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:67:\"https://aioseo.com/how-to-edit-a-robots-txt-file-in-wordpress/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"1\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:6;a:6:{s:4:\"data\";s:85:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:56:\"How to Use the Flesch Reading Ease Score to Grow Traffic\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:176:\"https://aioseo.com/how-to-use-the-flesch-reading-ease-score-to-grow-traffic/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-the-flesch-reading-ease-score-to-grow-traffic\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:85:\"https://aioseo.com/how-to-use-the-flesch-reading-ease-score-to-grow-traffic/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 24 Aug 2023 16:24:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:5:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:25:\"Flesch reading ease score\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:11:\"Readability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:13:\"Rudolf Flesch\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=220722\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:464:\"<p>Looking for a simple explanation of the Flesch reading ease score? Designed to help people write in plain English, the Flesch reading score is simple to understand and use. In this article, you’ll learn how to use the Flesch reading&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-use-the-flesch-reading-ease-score-to-grow-traffic/\">How to Use the Flesch Reading Ease Score to Grow Traffic</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:22051:\"<p>Looking for a simple explanation of the Flesch reading ease score?</p>\n\n\n\n<p>Designed to help people write in plain English, the Flesch reading score is simple to understand and use.</p>\n\n\n\n<p>In this article, you’ll learn how to use the Flesch reading ease score to improve your content so it leads to more conversions.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-is-the-flesch-reading-ease-score\">What is the Flesch Reading Ease Score?</a><ul><li><a href=\"#aioseo-flesch-kincaid-grade-level-chart\">Flesch-Kincaid Grade Level Chart</a></li></ul></li><li><a href=\"#aioseo-how-to-use-the-flesch-readability-score-to-improve-your-content\">How to Use the Flesch Readability Score to Improve Your Content</a><ul><li><a href=\"#aioseo-step-1-download-and-install-all-in-one-seo-aioseo-plugin\">Step 1: Download and Install All in One SEO (AIOSEO) Plugin</a></li><li><a href=\"#aioseo-step-2-view-readability-recommendations\">Step: 2: View Readability Recommendations</a></li><li><a href=\"#aioseo-step-3-improve-readability\">Step 3: Improve Readability</a></li></ul></li><li><a href=\"#aioseo-3-simple-tips-to-boost-your-flesch-reading-ease-score\">3 Simple Tips to Boost Your Flesch Reading Ease Score</a><ul></ul></li><li><a href=\"#aioseo-does-readability-impact-seo\">Does Readability Impact SEO?</a><ul></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-is-the-flesch-reading-ease-score\">What is the Flesch Reading Ease Score?</h2>\n\n\n\n<p>The Flesch Reading Ease Score, measured out of 100, indicates how easy a text is to understand.</p>\n\n\n\n<ul>\n<li>A <em>high</em> score means the text is easy to understand.</li>\n\n\n\n<li>A <em>low</em> score means the text is hard to understand.</li>\n</ul>\n\n\n\n<p>The score uses a formula that measures word and sentence length. It also counts the average number of syllables in words.</p>\n\n\n\n<p>To get a high score, use <strong>simple words</strong> and <strong>short sentences</strong>. That way, more people can understand what you&#8217;ve written.</p>\n\n\n\n<p>Created by Rudolf Flesch, an Austrian immigrant to the U.S., this reading score is widely used by institutions and marketers.</p>\n\n\n\n<p>In 1975, the United States Navy hired Flesch and J. Peter Kincaid to develop a <em>second test</em>. This test would assign a <strong>grade level</strong> to texts based on the reading ease score. The goal was to improve the readability of Navy manuals.</p>\n\n\n\n<p>This second test was called the Flesch-Kincaid grade level score.</p>\n\n\n\n<p>Over time, people began associating the Flesch reading ease score with the corresponding grade levels.</p>\n\n\n\n<h3 id=\"aioseo-flesch-kincaid-grade-level-chart\">Flesch-Kincaid Grade Level Chart</h3>\n\n\n\n<p>The table below matches Flesch&#8217;s reading ease scores to corresponding grade levels.</p>\n\n\n\n<p>The 3rd column includes Flesch&#8217;s descriptors of reading ease, taken from the <a href=\"https://web.archive.org/web/20160712094308/http://www.mang.canterbury.ac.nz/writing_guide/writing/flesch.shtml\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">2nd chapter</a> of his book <em>How to Write in Plain English</em>.</p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Reading Ease Score</strong></td><td><strong>Reading Grade Level</strong></td><td><strong>Easy to read?</strong></td></tr><tr><td>90-100</td><td>5th grade</td><td>Very easy</td></tr><tr><td>80-90</td><td>6th grade</td><td>Easy</td></tr><tr><td>70-80</td><td>7th grade</td><td>Fairly easy</td></tr><tr><td>60-70</td><td>8th &#8211; 9th grade</td><td>Plain English</td></tr><tr><td>50-60</td><td>10th-12th grade</td><td>Fairly difficult</td></tr><tr><td>30-50</td><td>College</td><td>Difficult</td></tr><tr><td>0-30</td><td>College Graduate</td><td>Very difficult</td></tr></tbody></table></figure>\n\n\n\n<p>If you are writing for a general audience, a score of 60-70 (8th or 9th grade) or above is a good target.</p>\n\n\n\n<p>The goal is to match your writing to your audience. So the ideal reading level may differ depending on your target audience.</p>\n\n\n\n<h2 id=\"aioseo-how-to-use-the-flesch-readability-score-to-improve-your-content\">How to Use the Flesch Readability Score to Improve Your Content</h2>\n\n\n\n<p>Rudolf Flesch wanted to help people write in &#8220;plain English.&#8221; And he had some advice.</p>\n\n\n\n<p>&#8220;If you want to learn how to write Plain English, you must learn how to use a <strong>readability formula</strong>,” Flesch wrote.</p>\n\n\n\n<p>His formula, developed in the early 1940s, was time-consuming to apply. But today you can get a Flesch reading ease score with a button click.</p>\n\n\n\n<p>Here&#8217;s how.</p>\n\n\n\n<h3 id=\"aioseo-step-1-download-and-install-all-in-one-seo-aioseo-plugin\">Step 1: Download and Install All in One SEO (AIOSEO) Plugin</h3>\n\n\n\n<p>We recommend <a href=\"https://aioseo.com/pricing/\">downloading</a> and <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"\">installing</a> the All in One SEO (AIOSEO) plugin. This plugin includes a <strong>Flesch reading ease score</strong>, calculated automatically for each web page.</p>\n\n\n\n<p>In addition, the plugin will give you specific recommendations for improving your web pages&#8217; readability.</p>\n\n\n\n<p>Using the plugin takes much of the guesswork out of creating content that performs well.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png\" alt=\"aioseo homepage\" class=\"wp-image-140989\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-1024x485.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-300x142.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-768x364.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-600x284.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-127x60.png 127w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage-190x90.png 190w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-homepage.png 1260w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>All in One SEO is an established plugin with thousands of 5-star ratings on WordPress.org. More than 3 million people are using the plugin.</p>\n\n\n\n<p>Questions? Follow the <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\">installation instructions</a>.</p>\n\n\n\n<h3 id=\"aioseo-step-2-view-readability-recommendations\">Step: 2: View Readability Recommendations</h3>\n\n\n\n<p>While you&#8217;re logged into WordPress, navigate to a page.</p>\n\n\n\n<p>Then, open the plugin sidebar by clicking the <strong>AIOSEO</strong> button at upper right.</p>\n\n\n\n<p>Then click on <strong>General</strong>.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"424\" src=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-1-1024x424.jpg\" alt=\"aioseo general settings\" class=\"wp-image-220733\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-1-1024x424.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-1-300x124.jpg 300w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-1-768x318.jpg 768w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-1-600x248.jpg 600w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-1-145x60.jpg 145w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-1-217x90.jpg 217w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-1.jpg 1433w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Now you&#8217;ll see recommendations categorized by:</p>\n\n\n\n<ul>\n<li>Focus keyphrase</li>\n\n\n\n<li>Basic SEO</li>\n\n\n\n<li>Title</li>\n\n\n\n<li>Readability</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-menu-item-1.png\" alt=\"aioseo sidebar menu\" class=\"wp-image-221022\" width=\"398\" height=\"308\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-menu-item-1.png 796w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-menu-item-1-300x232.png 300w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-menu-item-1-768x593.png 768w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-menu-item-1-600x464.png 600w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-menu-item-1-78x60.png 78w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-menu-item-1-116x90.png 116w\" sizes=\"(max-width: 398px) 100vw, 398px\" /></figure>\n\n\n\n<p>Click on <strong>Readability</strong>. Now you&#8217;ll see details. </p>\n\n\n\n<p>In our example below, we can see what we got right.</p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-checked-items.png\" alt=\"aioseo readability completed items\" class=\"wp-image-221023\" width=\"400\" height=\"279\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-checked-items.png 799w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-checked-items-300x209.png 300w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-checked-items-768x535.png 768w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-checked-items-600x418.png 600w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-checked-items-86x60.png 86w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-checked-items-129x90.png 129w\" sizes=\"(max-width: 400px) 100vw, 400px\" /></figure>\n\n\n\n<p>And we see what we can improve.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-errors-to-correct-555x1024.png\" alt=\"aioseo readability checklist to improve\" class=\"wp-image-221024\" width=\"416\" height=\"768\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-errors-to-correct-555x1024.png 555w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-errors-to-correct-163x300.png 163w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-errors-to-correct-768x1416.png 768w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-errors-to-correct-600x1106.png 600w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-errors-to-correct-33x60.png 33w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-errors-to-correct-49x90.png 49w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-errors-to-correct.png 799w\" sizes=\"(max-width: 416px) 100vw, 416px\" /></figure>\n\n\n\n<p>Did you see the Flesch reading ease score at the bottom? We scored <strong>51.5,</strong> which means our article is &#8220;fairly difficult to read.&#8221;</p>\n\n\n\n<p>We have <strong>4 items</strong> to improve.</p>\n\n\n\n<ul>\n<li>Use of passive voice</li>\n\n\n\n<li>Lack of transition words</li>\n\n\n\n<li>Consecutive sentences that begin with the same word</li>\n\n\n\n<li>Not enough subheadings.</li>\n</ul>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>Subheadings are also called headings or headers.</p>\n</div>\n\n\n\n<h3 id=\"aioseo-step-3-improve-readability\">Step 3: Improve Readability</h3>\n\n\n\n<p>To act on these recommendations, we did the following:</p>\n\n\n\n<ul>\n<li>We found a long passage without a subheading and added one.</li>\n\n\n\n<li>We changed instances of the passive voice to the active voice.</li>\n\n\n\n<li>We found a few sentences that began with the same word and fixed those.</li>\n</ul>\n\n\n\n<p>Let&#8217;s see what difference that made.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-corrected-items-617x1024.png\" alt=\"aioseo readability tests including flesch reading ease score\" class=\"wp-image-221025\" width=\"463\" height=\"768\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-corrected-items-617x1024.png 617w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-corrected-items-181x300.png 181w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-corrected-items-768x1274.png 768w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-corrected-items-600x995.png 600w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-corrected-items-36x60.png 36w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-corrected-items-54x90.png 54w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-readability-corrected-items.png 799w\" sizes=\"(max-width: 463px) 100vw, 463px\" /></figure>\n\n\n\n<p>We fixed 3 items, which boosted our Flesch reading ease score to <strong>76.6</strong>, which is what Flesch called &#8220;<strong>plain English</strong>.&#8221;</p>\n\n\n\n<p>And we made a note to include more transition words in future articles.</p>\n\n\n\n<h2 id=\"aioseo-3-simple-tips-to-boost-your-flesch-reading-ease-score\">3 Simple Tips to Boost Your Flesch Reading Ease Score</h2>\n\n\n\n<p>Here are 3 ways to improve your Flesch reading ease score.</p>\n\n\n\n<ul>\n<li>Break long sentences into shorter ones.</li>\n\n\n\n<li>Remove all unnecessary words.</li>\n\n\n\n<li>Use simple words.</li>\n</ul>\n\n\n\n<h2 id=\"aioseo-how-do-all-in-one-seos-readability-checks-work\">How Do All in One SEO&#8217;s Readability Checks Work?</h2>\n\n\n\n<p>Curious how All in One SEO (AIOSEO) measures each readability item and why?</p>\n\n\n\n<p>Here are the checks that AIOSEO performs, along with their rationale.</p>\n\n\n\n<ul>\n<li><strong>Images/videos in content</strong>: If there are none, the plugin will recommend adding relevant media. Visuals can break up walls of text and make your content easier to <a href=\"https://www.nngroup.com/articles/how-users-read-on-the-web/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">scan</a>. </li>\n\n\n\n<li><strong>Paragraph length</strong>: Target: 120 words maximum. Usability tests have proven that long paragraphs are hard to read on screens.</li>\n\n\n\n<li><strong>Sentence length</strong>: Target: 20 words. All in One SEO checks for excessive sentence length. Long sentences are hard to read on screens.</li>\n\n\n\n<li><strong>Passive voice</strong>: AIOSEO checks for passive voice use and will recommend using the active voice instead. Use of the active voice is a feature of good writing.</li>\n\n\n\n<li><strong>Transition words</strong>: These improve the flow between content sections, which is why AIOSEO checks for their presence. (Read more on <a href=\"https://www.grammarly.com/blog/connecting-sentences/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">transition words</a>.)</li>\n\n\n\n<li><strong>Consecutive sentences</strong>: The plugin checks for instances where you’ve used the same word to begin 2 sentences (or more) in a row. This type of repetition is considered a feature of poor writing.</li>\n\n\n\n<li><strong>Subheading distribution</strong>: This check looks for use of subheadings to break up content into logical sections. Descriptive subheadings help users scan and read more easily on screens. </li>\n\n\n\n<li><strong>Flesch reading ease test: </strong>Our calculator displays your content&#8217;s Flesch reading ease score along with a description, e.g., &#8220;difficult to read.&#8221; Your score increases as you act on the plugin’s recommendations, reinforcing good writing habits.</li>\n</ul>\n\n\n\n<h2 id=\"aioseo-does-readability-impact-seo\">Does Readability Impact SEO?</h2>\n\n\n\n<p>No, readability alone is not a ranking factor; however, it is related to <em>quality of content</em>, which is the most important ranking factor.</p>\n\n\n\n<p>When your content is easy to scan and read on screens, people will spend more time reading it. And that can lead to repeat visits, and <a href=\"https://optinmonster.com/exit-intent-popup-examples/\" target=\"_blank\" rel=\"noopener\" title=\"\">increased conversions</a>.</p>\n\n\n\n<p>Some articles on readability suggest that it reduces bounce rate, and because of that, boosts your SEO. That&#8217;s incorrect because bounce rate isn’t a ranking factor.</p>\n\n\n\n<h2 id=\"aioseo-the-flesch-kincaid-formulas\">The Flesch-Kincaid Formulas</h2>\n\n\n\n<p>Remember the U.S. Navy job that Rudolf Flesch and J. Peter Kincaid took on? Curious about their readability ease formula or others they used for calculating grade levels?</p>\n\n\n\n<h3 id=\"aioseo-flesch-reading-ease-formula\">Flesch Reading Ease Formula</h3>\n\n\n\n<p>The reading ease formula counts the average number of words in a sentence and the average number of syllables per word.</p>\n\n\n\n<p>Created by Rudolf Flesch for his dissertation thesis, this reading ease formula was revised in 1948 as follows. (Source: <a href=\"https://essay.utwente.nl/64204/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">University of Twente</a>).</p>\n\n\n\n<p>RE Score = 206.835 – (1.015 x ASL) – (84.6 x ASW)</p>\n\n\n\n<ul>\n<li>RE = Readability Ease</li>\n\n\n\n<li>ASL = Average Sentence Length</li>\n\n\n\n<li>ASW = Average Syllables per Word</li>\n</ul>\n\n\n\n<p>The total number of sentences is part of the Flesch-Kincaid <strong>Grade Level</strong> formula.</p>\n\n\n\n<p>You can find more about their formulas and processes in <a href=\"https://apps.dtic.mil/sti/pdfs/ADA006655.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">this 1975 U.S. Navy document</a>.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>The Flesch Reading Ease score is sometimes referred to as the Flesch readability scale.</p>\n</div>\n\n\n\n<h2 id=\"aioseo-qa-on-readability\">Q&amp;A on Readability</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-is-the-average-american-readability-level\"><h3 class=\"aioseo-faq-block-question\">What is the average American readability level?</h3><div class=\"aioseo-faq-block-answer\">\n<p>The majority (<a href=\"https://map.barbarabush.org/#:~:text=130%20million%20Americans%E2%80%9454%25%20of,poverty%2C%20and%20low%20economic%20mobility.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">54%</a>) of American adults have a reading proficiency at the 5th grade or lower. Put another way, over half of Americans &#8220;<a href=\"https://www.barbarabush.org/wp-content/uploads/2020/09/BBFoundation_GainsFromEradicatingIlliteracy_9_8.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">lack literacy proficiency</a>,&#8221; according to Gallup. This fact highlights the importance of Flesch-Kincaid readability scores for institutional or commercial content aimed at a general American audience.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-are-the-best-known-readability-assessment-tools\"><h3 class=\"aioseo-faq-block-question\">What are the best-known readability assessment tools?</h3><div class=\"aioseo-faq-block-answer\">\n<p>The best-known readability assessment tools include the following tests. Note that these differ in the way they calculate readability scores.</p>\n\n\n\n<ul>\n<li>The <a href=\"https://en.wikipedia.org/wiki/Flesch%E2%80%93Kincaid_readability_tests\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Flesch-Kincaid readability tests</a></li>\n\n\n\n<li>The <a href=\"https://en.wikipedia.org/wiki/Gunning_fog_index\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Gunning Fog Index</a></li>\n\n\n\n<li>The <a href=\"https://en.wikipedia.org/wiki/Automated_readability_index\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Automated Readability Index</a></li>\n\n\n\n<li>The <a href=\"https://en.wikipedia.org/wiki/SMOG\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SMOG Readability Index</a></li>\n\n\n\n<li>The <a href=\"https://en.wikipedia.org/wiki/Coleman%E2%80%93Liau_index\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Coleman–Liau index</a></li>\n</ul>\n\n\n\n<p>In addition, many software programs, like Microsoft Word, include readability tests.</p>\n</div></div>\n\n\n\n<h2 id=\"aioseo-summing-up-the-flesch-reading-ease-score\">Summary: Flesch Reading Ease Score</h2>\n\n\n\n<p>As you act on All in One SEO’s automated readability recommendations, you’ll get higher scores with fewer changes needed.</p>\n\n\n\n<p>In this way, the plugin will train you to pay attention to the features of good writing.</p>\n\n\n\n<p>But remember to consider your target audience’s education level. A lower score may be suitable for a well-educated audience.</p>\n\n\n\n<p>And a middle-range score of around 50-60 is suitable for U.S. high school reading levels.</p>\n\n\n\n<h2 id=\"aioseo-whats-next\">What’s Next?</h2>\n\n\n\n<p>We hope this post helped you understand the Flesch reading ease score. You&#8217;ve seen how easy it is to use the score to improve your content. And high-quality content, matched to your target audience, can help you achieve your website goals.</p>\n\n\n\n<p>Next, explore <a href=\"https://aioseo.com/george-orwells-6-rules-for-writing/\" title=\"\">George Orwell&#8217;s 6 rules for writing</a> and check out our <a href=\"https://aioseo.com/seo-copywriting/\">copywriting tips</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-use-the-flesch-reading-ease-score-to-grow-traffic/\">How to Use the Flesch Reading Ease Score to Grow Traffic</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:81:\"https://aioseo.com/how-to-use-the-flesch-reading-ease-score-to-grow-traffic/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:7;a:6:{s:4:\"data\";s:82:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:69:\"[New] Greater Robots.txt File Customization For Improved Crawlability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:190:\"https://aioseo.com/greater-robots-txt-file-customization-for-improved-crawlability/?utm_source=rss&utm_medium=rss&utm_campaign=greater-robots-txt-file-customization-for-improved-crawlability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:92:\"https://aioseo.com/greater-robots-txt-file-customization-for-improved-crawlability/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Tue, 22 Aug 2023 16:06:44 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:4:{i:0;a:5:{s:4:\"data\";s:13:\"Announcements\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:12:\"indexability\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:21:\"robots.txt directives\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:17:\"robots.txt editor\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=220001\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:486:\"<p>Would you like to increase the chances of your content being properly crawled and indexed? Then you’ll be as excited as we are about our latest plugin update! We’ve listened to your feedback and added more power and functionality to&#8230;</p>\nThe post <a href=\"https://aioseo.com/greater-robots-txt-file-customization-for-improved-crawlability/\">[New] Greater Robots.txt File Customization For Improved Crawlability</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:14:\"Benjamin Rojas\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:9499:\"<p>Would you like to increase the chances of your content being properly crawled and indexed?</p>\n\n\n\n<p>Then you’ll be as excited as we are about our latest plugin update!</p>\n\n\n\n<p>We’ve listened to your feedback and added more power and functionality to our robots.txt editor.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-gray-light-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-clean-param-reduce-unnecessary-crawls\">Clean-param: Reduce Unnecessary Crawls</a></li><li><a href=\"#aioseo-crawl-delay-regulate-the-frequency-of-crawling\">Crawl-delay: Regulate the Frequency Of Crawling</a></li><li><a href=\"#aioseo-import-robots-txt-rules-from-any-site\">Import Robots.txt Rules From Any Site</a></li><li><a href=\"#aioseo-improved-rule-validation-and-error-handling\">Improved Rule Validation and Error Handling</a></li></ul></div>\n</div></div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Announcing Greater Robots.txt File Customization For Improved Crawlability\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/szdRLT6-HSo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen></iframe>\n</div></figure>\n\n\n\n<h2 id=\"aioseo-clean-param-reduce-unnecessary-crawls\">Clean-param: Reduce Unnecessary Crawls</h2>\n\n\n\n<p>One of the new crawl directives we’ve added to our robots.txt editor is the <strong>Clean-param</strong> directive.&nbsp;</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"557\" src=\"https://aioseo.com/wp-content/uploads/2023/08/robots-clean-param.png\" alt=\"Clean-param directive.\" class=\"wp-image-220007\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/robots-clean-param.png 702w, https://aioseo.com/wp-content/uploads/2023/08/robots-clean-param-300x238.png 300w, https://aioseo.com/wp-content/uploads/2023/08/robots-clean-param-600x476.png 600w, https://aioseo.com/wp-content/uploads/2023/08/robots-clean-param-76x60.png 76w, https://aioseo.com/wp-content/uploads/2023/08/robots-clean-param-113x90.png 113w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>This powerful directive instructs search bots to ignore URL parameters like GET parameters (such as session IDs) and tags (UTMs). These can result in many problems for your SEO, including:</p>\n\n\n\n<ul>\n<li>Duplicate content issues</li>\n\n\n\n<li>Wasted crawl budget</li>\n\n\n\n<li>Indexation issues</li>\n</ul>\n\n\n\n<p>These factors result in search engines taking longer to reach and crawl important pages on your site.</p>\n\n\n\n<p>The Clean-param is a powerful feature that gives you more granular control of how search engines crawl your site. As a result, you increase the chances of the right pages ranking on search engines.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Note</strong>: Clean-param is currently only supported by Yandex.</p>\n</div>\n\n\n\n<h2 id=\"aioseo-crawl-delay-regulate-the-frequency-of-crawling\">Crawl-delay: Regulate the Frequency Of Crawling&nbsp;</h2>\n\n\n\n<p>Another new directive in our robots.txt editor is the <strong>Crawl-delay</strong> directive.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"542\" src=\"https://aioseo.com/wp-content/uploads/2023/08/robots-crawl-delay.png\" alt=\"Crawl-delay directive.\" class=\"wp-image-220009\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/robots-crawl-delay.png 702w, https://aioseo.com/wp-content/uploads/2023/08/robots-crawl-delay-300x232.png 300w, https://aioseo.com/wp-content/uploads/2023/08/robots-crawl-delay-600x463.png 600w, https://aioseo.com/wp-content/uploads/2023/08/robots-crawl-delay-78x60.png 78w, https://aioseo.com/wp-content/uploads/2023/08/robots-crawl-delay-117x90.png 117w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Crawl-delay is a directive used in the robots.txt file to instruct search engine bots on the rate at which they should access and crawl your site. This directive is particularly useful when you want to control the frequency of bot visits to avoid overloading your server, especially if you have limited server resources or high traffic. This can impact the performance of your website or, in some extreme cases, make it inaccessible.</p>\n\n\n\n<p>Adding the crawl delay directive can help you avoid overloading your server during times you anticipate a lot of traffic.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p><strong>Note</strong>: Crawl-delay is only supported by Bing, Yahoo, and Yandex.</p>\n</div>\n\n\n\n<h2 id=\"aioseo-import-robots-txt-rules-from-any-site\">Import Robots.txt Rules From Any Site</h2>\n\n\n\n<p>If you&#8217;re setting up a new website and want to implement a basic robots.txt file, you can save time and effort by simply using an existing site&#8217;s rules as a starting point.</p>\n\n\n\n<p>To help you do this, we’ve added an <strong>Import</strong> function to our robots.txt editor.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"526\" src=\"https://aioseo.com/wp-content/uploads/2023/08/robots-import.png\" alt=\"You can import a robots.txt file from another site.\" class=\"wp-image-220010\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/robots-import.png 702w, https://aioseo.com/wp-content/uploads/2023/08/robots-import-300x225.png 300w, https://aioseo.com/wp-content/uploads/2023/08/robots-import-600x450.png 600w, https://aioseo.com/wp-content/uploads/2023/08/robots-import-80x60.png 80w, https://aioseo.com/wp-content/uploads/2023/08/robots-import-120x90.png 120w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>You can use this function to import a robots.txt file from a site by inputting the URL or by visiting the site and then copying and pasting the robots.txt file.</p>\n\n\n\n<p>If you&#8217;re working on a website similar to another one, you might find that they have implemented useful rules that are applicable to your site as well. This can save you time in crafting your own rules. It can also help you avoid making mistakes if you’re still new to editing robots.txt files.</p>\n\n\n\n<h2 id=\"aioseo-improved-rule-validation-and-error-handling\">Improved Rule Validation and Error Handling</h2>\n\n\n\n<p>Besides the powerful directives and import functionality, we’ve also improved the rule validation and error handling in our robots.txt editor. This helps you quickly spot conflicting rules or other errors in your robots.txt.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"710\" height=\"477\" src=\"https://aioseo.com/wp-content/uploads/2023/08/robots-error.png\" alt=\"Robots.txt rules validator.\" class=\"wp-image-220013\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/robots-error.png 710w, https://aioseo.com/wp-content/uploads/2023/08/robots-error-300x202.png 300w, https://aioseo.com/wp-content/uploads/2023/08/robots-error-600x403.png 600w, https://aioseo.com/wp-content/uploads/2023/08/robots-error-89x60.png 89w, https://aioseo.com/wp-content/uploads/2023/08/robots-error-134x90.png 134w\" sizes=\"(max-width: 710px) 100vw, 710px\" /></figure>\n\n\n\n<p>You can easily delete the erroneous rule by clicking on the trash can icon next to it.</p>\n\n\n\n<p>With these latest additions to our plugin, improving your crawlability and indexability has just become easier. As a result, your site and content stand a better chance of ranking high on search engine results pages.</p>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>We’ve also added additional advanced functionality in our robots.txt editor. Check out <a href=\"https://aioseo.com/docs/using-the-robots-txt-tool-in-all-in-one-seo/\">this documentation</a> for more details.</p>\n</div>\n\n\n\n<p>Besides this significant update, we’ve made several notable improvements to many features you love. You can see all our changes in our <a href=\"https://aioseo.com/changelog/\" title=\"AIOSEO Changelog\">full product changelog</a>.</p>\n\n\n\n<p>What are you waiting for?&nbsp;</p>\n\n\n\n<p>Update your site to AIOSEO 4.4.4 to unlock these powerful new features and rank your content higher on SERPs.</p>\n\n\n\n<p>And if you’re not yet using AIOSEO, make sure to <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">install and activate the plugin today</a>.&nbsp;</p>\n\n\n\n<p>If you have questions about these features, please comment below or <a href=\"https://aioseo.com/contact/\" title=\"Contact Us\">contact our customer support</a> team. We’re always ready to help. Our commitment to making AIOSEO the easiest and best WordPress SEO plugin is only getting stronger as we continue to win together with our customers.</p>\n\n\n\n<p>We’re so grateful for your continued support, feedback, and suggestions. Please keep those suggestions and feature requests coming!</p>\n\n\n\n<p>We hope you enjoy using these new SEO features as much as we enjoyed creating them.</p>\n\n\n\n<p><em>-Benjamin Rojas (President of AIOSEO).</em></p>The post <a href=\"https://aioseo.com/greater-robots-txt-file-customization-for-improved-crawlability/\">[New] Greater Robots.txt File Customization For Improved Crawlability</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:88:\"https://aioseo.com/greater-robots-txt-file-customization-for-improved-crawlability/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"2\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:8;a:6:{s:4:\"data\";s:76:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"How To Create SEO SOPs That Can Boost Your Organic Traffic\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:108:\"https://aioseo.com/how-to-create-seo-sops/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-seo-sops\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"https://aioseo.com/how-to-create-seo-sops/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Mon, 21 Aug 2023 16:29:35 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:2:{i:0;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO SOPs\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=219054\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:428:\"<p>Would you like to know how to create SEO SOPs that help boost organic traffic? Most small business owners don’t have a documented and organized process for carrying out SEO tasks. Because of this, getting results is hit or miss.&#8230;</p>\nThe post <a href=\"https://aioseo.com/how-to-create-seo-sops/\">How To Create SEO SOPs That Can Boost Your Organic Traffic</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:11:\"Kato Nkhoma\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:23437:\"<p>Would you like to know how to create SEO SOPs that help boost organic traffic?</p>\n\n\n\n<p>Most small business owners don’t have a documented and organized process for carrying out SEO tasks. Because of this, getting results is hit or miss.</p>\n\n\n\n<p>In this article, we’re going to show you how to create SEO SOPs that help boost organic traffic.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-are-seo-sops\">What are SEO SOPs?</a></li><li><a href=\"#aioseo-how-to-create-seo-sops-that-help-drive-traffic\">How to Create SEO SOPs that Help Drive Traffic</a><ul><li><a href=\"#aioseo-1-use-the-right-seo-tool\">1. Use the Right SEO Tool</a></li><li><a href=\"#aioseo-2-have-clear-guidelines-for-keyword-research\">2. Have Clear Guidelines for Keyword Research</a></li><li><a href=\"#aioseo-3-standardize-content-creation\">3. Standardize Content Creation</a></li><li><a href=\"#aioseo-4-link-building-best-practices\">4. Link Building Best Practices</a></li><li><a href=\"#aioseo-5-monitoring-and-fixing-broken-links\">5. Monitoring and Fixing Broken Links</a></li><li><a href=\"#aioseo-5-image-use-and-optimization\">6. Image Use and Optimization</a></li><li><a href=\"#aioseo-6-seo-performance-monitoring\">7. SEO Performance Monitoring</a></li><li><a href=\"#aioseo-7-dealing-with-content-decay\">8. Dealing with Content Decay</a></li></ul></li><li><a href=\"#aioseo-seo-sops-your-faqs-answered\">SEO SOPs: Your FAQs Answered</a><ul><li><a href=\"#aioseo-hat-are-seo-sops\">What are SEO SOPs?</a></li><li><a href=\"#aioseo-why-are-seo-sops-important\">Why are SEO SOPs important?</a></li><li><a href=\"#aioseo-what-should-be-included-in-seo-sops\">What should be included in SEO SOPs?</a></li></ul></li><li><a href=\"#aioseo-seo-sops-key-to-creating-repeatable-processes-that-drive-organic-traffic\">SEO SOPs: Key to Creating Repeatable Processes that Drive Organic Traffic</a></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-are-seo-sops\">What are SEO SOPs?</h2>\n\n\n\n<p>A standard operating procedure (SOP) is a living document used to outline how certain recurring tasks are performed. This usually includes step-by-step instructions, screenshots, or videos. An SEO SOP, therefore, is a document that outlines how search engine optimization (SEO) tasks are performed on your website.</p>\n\n\n\n<p>Creating SEO SOPs is important because it helps you:</p>\n\n\n\n<ul>\n<li>Develop repeatable processes for optimizing your site</li>\n\n\n\n<li>Scale your SEO practices easily</li>\n\n\n\n<li>Make it easy to handover your SEO to an assistant or in-house employee</li>\n\n\n\n<li>Get consistent results</li>\n</ul>\n\n\n\n<p>You can easily create an SEO SOP using free tools like Google Docs and Microsoft Word. Or you can use dedicated SOP platforms like <a href=\"https://www.process.st/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Process.st\">Process Street</a>, <a href=\"https://scribehow.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Scribe\">Scribe</a>, <a href=\"https://asana.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Asana\">Asana</a>, etc.</p>\n\n\n\n<h2 id=\"aioseo-how-to-create-seo-sops-that-help-drive-traffic\">How to Create SEO SOPs that Help Drive Traffic</h2>\n\n\n\n<p>Ready to create SEO SOPs that can help you drive traffic to your site?</p>\n\n\n\n<p>Let’s quickly look at some simple steps to help you do so.</p>\n\n\n\n<h3 id=\"aioseo-1-use-the-right-seo-tool\">1. Use the Right SEO Tool</h3>\n\n\n\n<p>One of the first steps to creating an SEO SOP is to settle on your SEO tool of choice. For WordPress users, it doesn’t get better than <a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">All In One SEO</a> (AIOSEO).</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"311\" src=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png\" alt=\"AIOSEO is a WordPress plugin to include in the tools section of your SEO SOPs.\" class=\"wp-image-151544\" srcset=\"https://aioseo.com/wp-content/uploads/2023/01/aioseo.png 700w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-300x133.png 300w, https://aioseo.com/wp-content/uploads/2023/01/aioseo-600x267.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p><a href=\"https://aioseo.com/pricing/\" title=\"Pricing\">AIOSEO</a> is a powerful yet easy-to-use SEO plugin that has been downloaded over 100 million times. Millions of smart bloggers use AIOSEO to help them boost their search engine rankings and drive qualified traffic to their blogs. That’s because the plugin has many powerful features and modules designed to help you properly configure your SEO settings. Examples include:</p>\n\n\n\n<ul>\n<li><strong>Search Statistics:</strong> This powerful <a href=\"https://aioseo.com/features/search-statistics/\" title=\"Search Statistics\">Google Search Console integration</a> lets you track your keyword rankings and see important SEO metrics with 1-click, and more.</li>\n\n\n\n<li><strong>Next-gen Schema generator</strong>: This no-code schema generator enables users to generate and output any schema markup on your site.</li>\n\n\n\n<li><strong>Redirection Manager</strong>: Helps you <a href=\"https://aioseo.com/features/redirection-manager/\" title=\"Redirection Manager\">manage redirects</a> and eliminate 404 errors, making it easier for search engines to crawl and <a href=\"https://aioseo.com/index-your-website-on-google/\" title=\"9 Quick &amp; Easy Ways to Index Your Website on Google\">index your site</a>.</li>\n\n\n\n<li><strong>Link Assistant</strong>: Powerful <a href=\"https://aioseo.com/features/internal-link-assistant/\" title=\"Link Assistant\">internal linking</a> tool that automates building links between pages on your site. It also gives you an audit of outbound links.</li>\n\n\n\n<li><strong>SEO Preview</strong>: This gives you an overview of your search and social snippets and general SEO so you can improve your optimization.</li>\n\n\n\n<li><strong>IndexNow:</strong> For fast indexing on search engines that support the <a href=\"https://aioseo.com/features/indexnow/\" title=\"IndexNow\">IndexNow protocol</a> (like Bing and Yandex).</li>\n\n\n\n<li><strong>Sitemap generator</strong>: Automatically generate <a href=\"https://aioseo.com/how-to-create-an-rss-sitemap-in-wordpress/\" title=\"How to Create an RSS Sitemap in WordPress\">different types of sitemaps</a> to notify all search engines of any updates on your site.</li>\n\n\n\n<li><a href=\"https://aioseo.com/features/\" title=\"Features\">And more</a>.</li>\n</ul>\n\n\n\n<p>AIOSEO also has other powerful tools to help you master your <a href=\"https://aioseo.com/best-on-page-seo-tools/\" title=\"Best On-Page SEO Tools for WordPress (Tested and Reviewed)\">on-page SEO</a>, off-page SEO, and even <a href=\"https://aioseo.com/what-is-technical-seo-the-best-checklist-in-2022/\" title=\"What Is Technical SEO? The Best Checklist in 2023\">technical SEO</a>. The best part about AIOSEO is that it’s a no-code SEO plugin. This means you can use it to perform most SEO tasks even if you don’t have any technical or coding knowledge.&nbsp;&nbsp;</p>\n\n\n\n<p>With AIOSEO, you can easily execute SEO tasks and monitor your performance. Both are essential elements that need to be included in your SEO SOP.</p>\n\n\n\n<p>For step-by-step instructions on how to install AIOSEO, check out our <a href=\"https://aioseo.com/docs/installing-all-in-one-seo-pro/\" title=\"Installing All in One SEO Pro\">installation guide</a>.</p>\n\n\n\n<h3 id=\"aioseo-2-have-clear-guidelines-for-keyword-research\">2. Have Clear Guidelines for Keyword Research</h3>\n\n\n\n<p>Another critical step in creating SEO SOPs that boost organic traffic is documenting and standardizing your keyword research process. Your SEO SOPs should have clear guidelines on how you expect keyword research to be done. This should include:</p>\n\n\n\n<ul>\n<li><a href=\"https://aioseo.com/best-seo-keyword-analysis-tool/\" title=\"9 Best SEO Keyword Analysis Tools You Need to Know in 2023\">Keyword research tools</a> to use</li>\n\n\n\n<li>Type of keywords to target</li>\n\n\n\n<li>Search intent to target</li>\n\n\n\n<li>Maximum keyword difficulty level to target</li>\n</ul>\n\n\n\n<p>To rank high on <a href=\"https://aioseo.com/what-are-serps/\" title=\"What Are SERPs (And Why Are they Important to SEO)?\">search engine results pages</a> (SERPs) and drive traffic to your site, you must be intentional about the keywords you use to build your content.</p>\n\n\n\n<h3 id=\"aioseo-3-standardize-content-creation\">3. Standardize Content Creation</h3>\n\n\n\n<p>The next step to creating impactful SEO SOPs is to standardize your content creation processes. To do this, you must <a href=\"https://blog.hubspot.com/blog/tabid/6307/bid/31247/the-simple-template-for-a-thorough-content-style-guide.aspx\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">design a style guide</a> that includes:</p>\n\n\n\n<ul>\n<li>Tone and voice</li>\n\n\n\n<li>Blog post structure</li>\n\n\n\n<li>Words to avoid</li>\n\n\n\n<li>How to talk about competitors</li>\n\n\n\n<li>Grammar and punctuation conventions</li>\n\n\n\n<li>And more</li>\n</ul>\n\n\n\n<p>A style guide will help ensure that your content quality is the same, regardless of the content creator. One of the best ways to ensure your style guide is followed correctly is by creating a template all your writers can reference.</p>\n\n\n\n<h3 id=\"aioseo-4-link-building-best-practices\">4. Link Building Best Practices</h3>\n\n\n\n<p>Internal and external links play a crucial role in boosting your SEO. With studies showing that they’re among the top 3 ranking factors, you need a standardized link building process to ensure your links have the maximum impact on your SEO.&nbsp;</p>\n\n\n\n<p>For internal links, this is made easier by using a tool like <a href=\"https://aioseo.com/features/internal-link-assistant/\" title=\"Link Assistant\">Link Assistant</a>. This AI-powered tool crawls your site and gives a report of all the links on your site.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"329\" src=\"https://aioseo.com/wp-content/uploads/2022/04/Divi-seo-link-assistant.png\" alt=\"Link Assistant is a handy feature that helps build internal links and boost your SEO.\" class=\"wp-image-87481\" srcset=\"https://aioseo.com/wp-content/uploads/2022/04/Divi-seo-link-assistant.png 700w, https://aioseo.com/wp-content/uploads/2022/04/Divi-seo-link-assistant-300x141.png 300w, https://aioseo.com/wp-content/uploads/2022/04/Divi-seo-link-assistant-600x282.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>It also gives you a Links Report that shows you internal linking suggestions and the <a href=\"https://aioseo.com/how-to-easily-find-and-fix-orphan-pages-in-wordpress/\" title=\"How to Easily Find and Fix Orphan Pages in WordPress\">orphan pages on your site</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"381\" src=\"https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report.png\" alt=\"To help boost your internal linking strategy, Link Assistant\" class=\"wp-image-79017\" srcset=\"https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report.png 700w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report-300x163.png 300w, https://aioseo.com/wp-content/uploads/2022/03/internal-linking-with-link-assistant-links-report-600x327.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>The report also shows you all the internal links to and from a post, affiliate links on a post, and all external links. Most importantly, it gives you internal linking suggestions. The best part is that you don’t even need to open a post to add the links. You can just do so from the Link Assistant dashboard.</p>\n\n\n\n<p><a href=\"https://aioseo.com/how-to-use-link-assistant-to-optimize-your-internal-linking-strategy/\" title=\"How to Use Link Assistant to Optimize Your Internal Linking Strategy\">Check out this article</a> for detailed instructions on using Link Assistant to boost your internal linking strategy.&nbsp;</p>\n\n\n\n<h3 id=\"aioseo-5-monitoring-and-fixing-broken-links\">5. Monitoring and Fixing Broken Links</h3>\n\n\n\n<p>Still, on the issue of links, you should also include a standardized procedure for handling broken links on your site. This is because these can <a href=\"https://aioseo.com/how-to-avoid-404-errors-when-updating-your-wordpress-site/\" title=\"How to Avoid 404 Errors When Updating Your WordPress Site\">cause 404 errors</a>, leading to poor user experience (UX) and a loss in rankings.</p>\n\n\n\n<p>Unfortunately, because your website is always evolving, broken links are inescapable. Fortunately, however, fixing them is super easy. You don’t even need coding or technical skills.&nbsp;</p>\n\n\n\n<p>The first step to fixing broken links is to find them. This is easy using AIOSEO’s <a href=\"https://aioseo.com/pricing-broken-link-checker/\" title=\"Pricing Broken Link Checker\">Broken Link Checker</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"358\" src=\"https://aioseo.com/wp-content/uploads/2023/08/fix-broken-link-1.jpeg\" alt=\"Broken Link Checker example.\" class=\"wp-image-219986\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/fix-broken-link-1.jpeg 700w, https://aioseo.com/wp-content/uploads/2023/08/fix-broken-link-1-300x153.jpeg 300w, https://aioseo.com/wp-content/uploads/2023/08/fix-broken-link-1-600x307.jpeg 600w, https://aioseo.com/wp-content/uploads/2023/08/fix-broken-link-1-117x60.jpeg 117w, https://aioseo.com/wp-content/uploads/2023/08/fix-broken-link-1-176x90.jpeg 176w\" sizes=\"(max-width: 700px) 100vw, 700px\" /></figure>\n\n\n\n<p>The next step is to fix any broken links on your site. </p>\n\n\n\n<p>For internal links, you can use the <a href=\"https://aioseo.com/features/redirection-manager/\" title=\"Redirection Manager\">Redirection Manager</a> to redirect broken pages to relevant ones. And for external links, you can either click the <strong>Unlink</strong> tab to remove the link or the <strong>Edit URL</strong> tab to replace the link with another relevant one.&nbsp;</p>\n\n\n\n<p>Regularly monitoring for broken links on your site ensures your technical SEO is on point. It also ensures you provide users with the best experience possible. And that’s why monitoring and fixing broken links on your site should be part of your SEO SOPs.&nbsp;</p>\n\n\n\n<h3 id=\"aioseo-5-image-use-and-optimization\">6. Image Use and Optimization</h3>\n\n\n\n<p>Images play a huge role in crafting engaging content that converts well. They also help boost your search rankings by if you apply <a href=\"https://aioseo.com/how-to-best-optimize-images-in-wordpress/\" title=\"Image SEO: How To Best Optimize Your Images In WordPress (18 Tips)\">image SEO best practices</a>.</p>\n\n\n\n<p>And that’s why your SEO SOPs must have image use and optimization guidelines. A few factors to include are recommended:</p>\n\n\n\n<ul>\n<li>Image size and format</li>\n\n\n\n<li>Image sources</li>\n\n\n\n<li>Image naming conventions</li>\n\n\n\n<li><a href=\"https://aioseo.com/how-to-write-alt-text-for-images-for-seo-3-easy-tips/\" title=\"How to Write Alt Text for Images for SEO (3 Easy Tips)\">Alt text</a> and description guidelines</li>\n\n\n\n<li>And more</li>\n</ul>\n\n\n\n<p>Standardizing image sourcing and use ensures that all your <a href=\"https://aioseo.com/posts-vs-pages-in-wordpress/\" title=\"Posts vs. Pages in WordPress — Everything You Need to Know\">posts and pages</a> look uniform. Your site visitors will have a seamless experience when they move from one page of your website to another.</p>\n\n\n\n<h3 id=\"aioseo-6-seo-performance-monitoring\">7. SEO Performance Monitoring</h3>\n\n\n\n<p><a href=\"https://aioseo.com/how-to-easily-monitor-seo-rankings-in-wordpress/\" title=\"How to Easily Monitor SEO Rankings in WordPress\">SEO performance monitoring</a> is the practice of keeping track of your rankings and visibility on SERPs. This helps you get a clear picture of your SEO strategy’s performance and give you insights into what needs to be improved and how to improve it.</p>\n\n\n\n<p>Because it plays a critical role, you must have a standard process for auditing your performance. Examples of metrics you can track include:</p>\n\n\n\n<ul>\n<li>Organic traffic</li>\n\n\n\n<li>Click-through rate</li>\n\n\n\n<li>Keyword rankings</li>\n\n\n\n<li>Page speed</li>\n\n\n\n<li>And more</li>\n</ul>\n\n\n\n<p>This is all vital information that can help you improve your SEO.&nbsp;</p>\n\n\n\n<p>The good news is that you can monitor all these using AIOSEO’s <a href=\"https://aioseo.com/features/search-statistics/\" title=\"Search Statistics\">Search Statistics module</a>.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"387\" src=\"https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard.png\" alt=\"Search Statistics dashboard\" class=\"wp-image-218366\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard.png 702w, https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard-300x165.png 300w, https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard-600x331.png 600w, https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard-109x60.png 109w, https://aioseo.com/wp-content/uploads/2023/08/seo-goals-search-statistics-dashboard-163x90.png 163w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Regular SEO reporting is critical to ensuring that your rankings are continuously improving. If not, it makes it easy for you to troubleshoot what’s slowing down your progress.&nbsp;</p>\n\n\n\n<p>Check out our <a href=\"https://aioseo.com/search-statistics-power-hacks-to-help-boost-your-rankings/\" title=\"6 Search Statistics Power Hacks to Help Boost Your Rankings\">Search Statistics Power Hacks article</a> to help you use the data from your performance reports to boost your SEO.&nbsp;</p>\n\n\n\n<h3 id=\"aioseo-7-dealing-with-content-decay\">8. Dealing with Content Decay</h3>\n\n\n\n<p>Content decay is the gradual decrease in organic performance for content designed specifically for SEO. It’s called this because the decline in performance is gradual rather than a sharp drop-off.</p>\n\n\n\n<p>Because it’s not easily detectable, content decay is a silent killer of SEO performance, making it difficult to maintain your upward trajectory on SERPs. As a result, your organic traffic and revenue will decline.</p>\n\n\n\n<p>That’s why combatting content decay should also be a part of your SEO SOPs.</p>\n\n\n\n<p>Again, you can easily identify content decay using AIOSEO’s Search Statistics module to check your SEO performance. For example, you can head to the Content Performance tab in Search Statistics to see which articles are performing well and those losing rankings.</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"702\" height=\"390\" src=\"https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance.png\" alt=\"Content Performance example\" class=\"wp-image-159654\" srcset=\"https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance.png 702w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance-300x167.png 300w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance-600x333.png 600w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance-108x60.png 108w, https://aioseo.com/wp-content/uploads/2023/02/search-statistics-content-performance-162x90.png 162w\" sizes=\"(max-width: 702px) 100vw, 702px\" /></figure>\n\n\n\n<p>Once you discover your decaying content, stopping it, improving your rankings, and boosting your organic traffic is easy. <a href=\"https://aioseo.com/how-to-stop-content-decay-and-regain-lost-traffic/\" title=\"How to Stop Content Decay and Regain Lost Web Traffic (Easy SEO Guide)\">Check out this article</a> for detailed steps on doing so.</p>\n\n\n\n<h2 id=\"aioseo-seo-sops-your-faqs-answered\">SEO SOPs: Your FAQs Answered</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-hat-are-seo-sops\"><h3 class=\"aioseo-faq-block-question\">What are SEO SOPs?</h3><div class=\"aioseo-faq-block-answer\">\n<p>SEO SOPs (Search Engine Optimization Standard Operating Procedures) are a set of documented guidelines and step-by-step instructions outlining best practices for optimizing a website&#8217;s content, structure, and technical aspects to improve its visibility on search engines and drive organic traffic.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-why-are-seo-sops-important\"><h3 class=\"aioseo-faq-block-question\">Why are SEO SOPs important?</h3><div class=\"aioseo-faq-block-answer\">\n<p>SEO SOPs provide a standardized approach to implementing effective SEO strategies. They ensure consistency in optimization efforts, facilitate collaboration among team members, and help efficiently tackle various SEO tasks.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-should-be-included-in-seo-sops\"><h3 class=\"aioseo-faq-block-question\">What should be included in SEO SOPs?</h3><div class=\"aioseo-faq-block-answer\">\n<p>SEO SOPs should cover many tasks, including keyword research, on-page optimization, technical SEO, link building, content creation, and performance monitoring. Each task should be broken down into clear steps that guide team members in executing them effectively.</p>\n</div></div>\n\n\n\n<h2 id=\"aioseo-seo-sops-key-to-creating-repeatable-processes-that-drive-organic-traffic\">SEO SOPs: Key to Creating Repeatable Processes that Drive Organic Traffic</h2>\n\n\n\n<p>Creating detailed SEO SOPs is something every small business should do. Sure, it may require some work and time upfront, but the results are worth it. It will help you execute SEO tasks faster and more efficiently, and creating SEO SOPs also helps you create repeatable processes for driving organic traffic.&nbsp;&nbsp;</p>\n\n\n\n<p>We hope this article helped you know how to create SEO SOPs that drive organic traffic to your site. You may also want to check out other articles on our blog, like our <a href=\"https://aioseo.com/ultimate-wordpress-seo-guide/\" title=\"Ultimate WordPress SEO Guide: Optimize Your Site in 2023\">ultimate WordPress SEO guide</a> or our guide to <a href=\"https://aioseo.com/how-to-start-a-small-business-blog/\" title=\"How to Start a Small Business Blog in 2023\">starting a small business blog</a>.</p>\n\n\n\n<p>If you found this article helpful, then please subscribe to our <a href=\"https://www.youtube.com/c/AIOSEO\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YouTube Channel</a>. You’ll find many more helpful tutorials there. You can also follow us on <a href=\"https://twitter.com/aioseopack\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitter</a>, <a href=\"https://www.linkedin.com/company/aioseo/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">LinkedIn</a>, or <a href=\"https://facebook.com/aioseopack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebook</a> to stay in the loop.</p>The post <a href=\"https://aioseo.com/how-to-create-seo-sops/\">How To Create SEO SOPs That Can Boost Your Organic Traffic</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:36:\"http://wellformedweb.org/CommentAPI/\";a:1:{s:10:\"commentRss\";a:1:{i:0;a:5:{s:4:\"data\";s:47:\"https://aioseo.com/how-to-create-seo-sops/feed/\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:38:\"http://purl.org/rss/1.0/modules/slash/\";a:1:{s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:1:\"3\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}}}i:9;a:6:{s:4:\"data\";s:88:\"\n		\n		\n					\n		\n		\n		\n				\n		\n		\n		\n		\n		\n		\n\n					\n										\n					\n					\n			\n		\n		\n			\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";s:5:\"child\";a:5:{s:0:\"\";a:7:{s:5:\"title\";a:1:{i:0;a:5:{s:4:\"data\";s:58:\"Best On-Page SEO Tools for WordPress (Tested and Reviewed)\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"link\";a:1:{i:0;a:5:{s:4:\"data\";s:108:\"https://aioseo.com/best-on-page-seo-tools/?utm_source=rss&utm_medium=rss&utm_campaign=best-on-page-seo-tools\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"comments\";a:1:{i:0;a:5:{s:4:\"data\";s:51:\"https://aioseo.com/best-on-page-seo-tools/#comments\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:7:\"pubDate\";a:1:{i:0;a:5:{s:4:\"data\";s:31:\"Thu, 17 Aug 2023 14:00:00 +0000\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:8:\"category\";a:6:{i:0;a:5:{s:4:\"data\";s:4:\"Blog\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:1;a:5:{s:4:\"data\";s:8:\"SEO Tips\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:2;a:5:{s:4:\"data\";s:22:\"best on-page seo tools\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:3;a:5:{s:4:\"data\";s:17:\"on-page seo tools\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:4;a:5:{s:4:\"data\";s:31:\"on-page seo tools for wordpress\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}i:5;a:5:{s:4:\"data\";s:21:\"wordpress seo plugins\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:4:\"guid\";a:1:{i:0;a:5:{s:4:\"data\";s:28:\"https://aioseo.com/?p=144233\";s:7:\"attribs\";a:1:{s:0:\"\";a:1:{s:11:\"isPermaLink\";s:5:\"false\";}}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}s:11:\"description\";a:1:{i:0;a:5:{s:4:\"data\";s:443:\"<p>Are you looking for the best on-page SEO tools for WordPress? On-page SEO is key for a successful content strategy. That’s because it takes the guesswork out of content creation and it maximizes your revenue. In this article, we&#8217;re going&#8230;</p>\nThe post <a href=\"https://aioseo.com/best-on-page-seo-tools/\">Best On-Page SEO Tools for WordPress (Tested and Reviewed)</a> first appeared on <a href=\"https://aioseo.com\">AIOSEO</a>.\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:32:\"http://purl.org/dc/elements/1.1/\";a:1:{s:7:\"creator\";a:1:{i:0;a:5:{s:4:\"data\";s:15:\"Sherrie Gossett\";s:7:\"attribs\";a:0:{}s:8:\"xml_base\";s:0:\"\";s:17:\"xml_base_explicit\";b:0;s:8:\"xml_lang\";s:0:\"\";}}}s:40:\"http://purl.org/rss/1.0/modules/content/\";a:1:{s:7:\"encoded\";a:1:{i:0;a:5:{s:4:\"data\";s:50530:\"<p>Are you looking for the best on-page SEO tools for WordPress?</p>\n\n\n\n<p>On-page SEO is key for a successful content strategy. That’s because it takes the guesswork out of content creation and it maximizes your revenue.</p>\n\n\n\n<p>In this article, we&#8217;re going to share our picks for on-page SEO tools that’ll help you dethrone competitors as your content climbs the search engine rankings.</p>\n\n\n\n<div class=\"is-layout-flow wp-block-group aioseo-table-of-contents has-theme-info-background-color has-background\"><div class=\"wp-block-group__inner-container\">\n<p>In This Article</p>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-what-are-on-page-seo-tools-for-wordpress\">What are On-Page SEO Tools?</a></li><li><a href=\"#aioseo-the-best-on-page-seo-tools-for-wordpress-tested-and-compared\">The Best On-Page SEO Tools for WordPress: Tested and Compared</a><ul><li><a href=\"#aioseo-1-aioseo-all-in-one-seo\">1. AIOSEO (All in One SEO): Complete On-Page SEO Tool</a></li><li><a href=\"#aioseo-2-monsterinsights-find-out-whats-working\">2. MonsterInsights: Find Out What&#8217;s Working</a></li><li><a href=\"#aioseo-3-ahrefs-plan-content-that-ranks\">3. Ahrefs: Plan Content that Ranks</a></li><li><a href=\"#aioseo-4-wprocket-speed-up-your-site\">4. WP Rocket: Speed Up Your Site</a></li><li><a href=\"#aioseo-5-smashballoon-optimize-your-social-media-feeds\">5. SmashBalloon: Optimize Your Social Media Feeds</a></li><li><a href=\"#aioseo-6-semrush-gain-competitive-advantage\">6. Semrush: Gain Competitive Advantage</a></li><li><a href=\"#aioseo-google-search-console-performance-insights\">7. Google Search Console: Performance Insights</a></li></ul></li><li><a href=\"#aioseo-also-explore\">Also Explore</a><ul><li><a href=\"#aioseo-yoast-could-be-simpler\">Yoast SEO: Well-Known, Could be Simpler</a></li><li><a href=\"#aioseo-rankmath-versatile-but-skip-the-content-ai\">Rank Math: Versatile, but Skip the ‘Content AI’</a></li><li><a href=\"#aioseo-clearscope-create-content-that-outranks-competitors\">Clearscope: Create Content that Outranks Competitors</a></li><li><a href=\"#aioseo-marketmuse-intelligent-content-planning\">MarketMuse: Intelligent Content Planning</a></li><li><a href=\"#aioseo-screamingfrog-seo-spider-pro-level-diagnostics\">ScreamingFrog SEO Spider: Pro-Level Diagnostics</a></li></ul></li><li><a href=\"#aioseo-whats-the-best-on-page-seo-tool-for-wordpress\">What&#8217;s the Best On-Page SEO Tool for WordPress?</a><ul><li><a href=\"#aioseo-what-do-we-use\">What Do We Use?</a><ul></ul></li></ul></li></ul></div>\n</div></div>\n\n\n\n<h2 id=\"aioseo-what-are-on-page-seo-tools-for-wordpress\">What are On-Page SEO Tools?</h2>\n\n\n\n<p>On-page SEO tools are software products that analyze your content and provide recommendations to help it rank higher in SERPs (search engine results pages).</p>\n\n\n\n<p>The best tools make hard SEO tasks as easy as clicking a button. And they can help you plan and write content that gets more conversions.</p>\n\n\n\n<p>In this article, we&#8217;re going to focus on WordPress plugins but we’ll include a few online tools too.</p>\n\n\n\n<h2 id=\"aioseo-the-best-on-page-seo-tools-for-wordpress-tested-and-compared\">The Best On-Page SEO Tools for WordPress: Tested and Compared</h2>\n\n\n\n<p>To help you whittle down the options, here&#8217;s our curated list of quality on-page SEO tools.</p>\n\n\n\n<h3 id=\"aioseo-1-aioseo-all-in-one-seo\">1. <a href=\"https://aioseo.com/pricing/\" title=\"\">AIOSEO</a> (All in One SEO): Complete On-Page SEO Tool</h3>\n\n\n\n<p>This SEO plugin has become a favorite of small businesses and bloggers because it makes SEO tasks easy. It&#8217;s racked up thousands of 5-star reviews on WordPress.org, and over 3 million people are currently using it.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"481\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-best-on-page-seo-tools-1024x481.png\" alt=\"aioseo homepage\" class=\"wp-image-144303\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-best-on-page-seo-tools-1024x481.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-best-on-page-seo-tools-300x141.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-best-on-page-seo-tools-768x361.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-best-on-page-seo-tools-600x282.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-best-on-page-seo-tools-128x60.png 128w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-best-on-page-seo-tools-191x90.png 191w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-best-on-page-seo-tools.png 1285w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>AIOSEO shines when it comes to on-page SEO thanks to its simple interface and clear instructions. </p>\n\n\n\n<p>It&#8217;s easy to optimize on-page SEO basics, like title tags, meta descriptions, and focus keywords. And it shows you exactly what to do to optimize individual pages.</p>\n\n\n\n<p>The plugin also analyzes your use of image alt tags and focus keyphrases and makes recommendations for improvements. (A focus keyphrase is the main keyword or topic that your article is about.)</p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"982\" height=\"698\" src=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-focus-keyphrase-example.png\" alt=\"on-page seo tools\" class=\"wp-image-144244\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/aioseo-focus-keyphrase-example.png 982w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-focus-keyphrase-example-300x213.png 300w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-focus-keyphrase-example-768x546.png 768w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-focus-keyphrase-example-600x426.png 600w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-focus-keyphrase-example-84x60.png 84w, https://aioseo.com/wp-content/uploads/2022/12/aioseo-focus-keyphrase-example-127x90.png 127w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>AIOSEO&#8217;s recommendations include use of your focus keyword in headings and subheadings.</em></figcaption></figure>\n\n\n\n<p>You can see the plugin&#8217;s recommendations at the bottom of any WordPress page or post or in the right-hand sidebar menu.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"507\" src=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-1024x507.jpg\" alt=\"aioseo sidebar\" class=\"wp-image-214673\" srcset=\"https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-1024x507.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-300x149.jpg 300w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-768x381.jpg 768w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-1536x761.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-2048x1015.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-600x297.jpg 600w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-121x60.jpg 121w, https://aioseo.com/wp-content/uploads/2023/08/aioseo-general-settings-182x90.jpg 182w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>AIOSEO&#8217;s recommendations cover readability too.</em></figcaption></figure>\n\n\n\n<p>One of our favorite features is the <a href=\"https://aioseo.com/how-to-use-link-assistant-to-optimize-your-internal-linking-strategy/\">Link Assistant</a>. Link building is one of the most powerful SEO tactics, but it can be time-consuming and complicated.</p>\n\n\n\n<p>Link Assistant shows you which pages on your site need more internal links. And it finds recommended articles to link from. It even selects a specific passage and anchor text to link on. All you have to do is click a button to add a link.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"583\" src=\"https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-1024x583.png\" alt=\"aioseo link assistant dashboard\" class=\"wp-image-166324\" srcset=\"https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-1024x583.png 1024w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-300x171.png 300w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-768x437.png 768w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-600x341.png 600w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-105x60.png 105w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1-158x90.png 158w, https://aioseo.com/wp-content/uploads/2023/03/aioseo-link-assistant-1.png 1220w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>AIOSEO automatically generates <a href=\"https://aioseo.com/docs/how-to-create-an-xml-sitemap/\">XML sitemaps</a> and provides HTML, RSS, and Google News sitemaps. The Pro version includes video sitemaps.</p>\n\n\n\n<p>All in One SEO (AIOSEO) is a good choice for small businesses and bloggers who want a tool that&#8217;s easy to use and can get pro results.</p>\n\n\n\n<p><strong>Features:</strong></p>\n\n\n\n<ul>\n<li>Numerical SEO page score</li>\n\n\n\n<li>Headline Analyzer</li>\n\n\n\n<li>Local SEO for small businesses</li>\n\n\n\n<li>Click-button redirects</li>\n\n\n\n<li>Easy connection to webmaster tools</li>\n\n\n\n<li>SEO Analysis (site audit)</li>\n\n\n\n<li>Click-to-add Schema markup for rich snippets</li>\n\n\n\n<li>ChatGPT and Google Search Console integration</li>\n\n\n\n<li>SEO revisions</li>\n</ul>\n\n\n\n<p><strong>AIOSEO</strong> <strong>Pricing:</strong> Starts at <a href=\"http://aioseo.com/pricing/\" title=\"\">$49.60 per year</a>, free version <a href=\"https://wordpress.org/plugins/all-in-one-seo-pack/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">available on WordPress.org</a>.</p>\n\n\n\n<p><strong>Good to know</strong>: All in One SEO just launched a unique SEO revisions feature. This enables you to see the impact of your edits on your search engine rankings. </p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"497\" src=\"https://aioseo.com/wp-content/uploads/2023/06/aioseo-search-statistics-1024x497.jpg\" alt=\"aioseo search statistics dashboard\" class=\"wp-image-196451\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/aioseo-search-statistics-1024x497.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-search-statistics-300x146.jpg 300w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-search-statistics-768x373.jpg 768w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-search-statistics-1536x746.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-search-statistics-2048x994.jpg 2048w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-search-statistics-600x291.jpg 600w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-search-statistics-124x60.jpg 124w, https://aioseo.com/wp-content/uploads/2023/06/aioseo-search-statistics-185x90.jpg 185w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Find out how your content&#8217;s performing in Google with All in One SEO&#8217;s keyword rank tracking. </em></figcaption></figure>\n\n\n\n<div class=\"wp-block-aioseo-theme-notice-box\" role=\"alert\">\n<p>Using <a href=\"https://www.wpbeginner.com/beginners-guide/what-is-headless-wordpress-and-should-you-use-it/\" target=\"_blank\" rel=\"noopener\" title=\"\">headless WordPress</a>? All in One SEO includes an integration with the WordPress <a href=\"https://aioseo.com/features/rest-api/\" title=\"\">REST API</a> to make SEO management easy.</p>\n</div>\n\n\n\n<h3 id=\"aioseo-2-monsterinsights-find-out-whats-working\">2. MonsterInsights: Find Out What&#8217;s Working</h3>\n\n\n\n<p><a href=\"https://www.monsterinsights.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">MonsterInsights</a> takes the guesswork out of analysis by showing you how your SEO actions are impacting your website results.</p>\n\n\n\n<p>This plugin connects to Google Analytics and provides simple displays of your website&#8217;s most important data, including:</p>\n\n\n\n<ul>\n<li>Revenue trends</li>\n\n\n\n<li>Which pages, forms, or pop-ups are converting the most people</li>\n\n\n\n<li>Average order value and top-selling products</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https://aioseo.com/wp-content/uploads/2022/12/monsterinsights-dashboard-1024x636.webp\" alt=\"monsterinsights dashboard\" class=\"wp-image-144240\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/monsterinsights-dashboard-1024x636.webp 1024w, https://aioseo.com/wp-content/uploads/2022/12/monsterinsights-dashboard-300x186.webp 300w, https://aioseo.com/wp-content/uploads/2022/12/monsterinsights-dashboard-768x477.webp 768w, https://aioseo.com/wp-content/uploads/2022/12/monsterinsights-dashboard-1536x954.webp 1536w, https://aioseo.com/wp-content/uploads/2022/12/monsterinsights-dashboard-2048x1272.webp 2048w, https://aioseo.com/wp-content/uploads/2022/12/monsterinsights-dashboard-600x373.webp 600w, https://aioseo.com/wp-content/uploads/2022/12/monsterinsights-dashboard-97x60.webp 97w, https://aioseo.com/wp-content/uploads/2022/12/monsterinsights-dashboard-145x90.webp 145w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>MonsterInsights is a good complementary tool for SEO plugins like AIOSEO. Once you know what&#8217;s working, you can do more of it.</p>\n\n\n\n<p><strong>Features:</strong></p>\n\n\n\n<ul>\n<li>Simple user interface</li>\n\n\n\n<li>Ecommerce tracking</li>\n\n\n\n<li>Track popularity of content, authors, tags, and categories</li>\n\n\n\n<li>Integrates with top plugins like <a href=\"https://wpforms.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">WPForms</a>, WooCommerce, and <a href=\"https://easydigitaldownloads.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">EasyDigitalDownloads</a></li>\n</ul>\n\n\n\n<p><strong>MonsterInsights</strong> <strong>Pricing:</strong> Starts at <a href=\"https://www.monsterinsights.com/pricing/\" target=\"_blank\" rel=\"noopener\" title=\"\">$99.50 per year</a>. There is a <a href=\"https://wordpress.org/plugins/google-analytics-for-wordpress/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">free version available</a>.</p>\n\n\n\n<h3 id=\"aioseo-3-ahrefs-plan-content-that-ranks\">3. Ahrefs: Plan Content that Ranks</h3>\n\n\n\n<p><a href=\"https://aioseo.com/recommends/ahrefs\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ahrefs</a> is an online tool designed to help you improve your search engine rankings.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"500\" src=\"https://aioseo.com/wp-content/uploads/2022/12/ahrefs-homepage-1024x500.png\" alt=\"ahrefs homepage\" class=\"wp-image-144251\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/ahrefs-homepage-1024x500.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/ahrefs-homepage-300x147.png 300w, https://aioseo.com/wp-content/uploads/2022/12/ahrefs-homepage-768x375.png 768w, https://aioseo.com/wp-content/uploads/2022/12/ahrefs-homepage-600x293.png 600w, https://aioseo.com/wp-content/uploads/2022/12/ahrefs-homepage-123x60.png 123w, https://aioseo.com/wp-content/uploads/2022/12/ahrefs-homepage-184x90.png 184w, https://aioseo.com/wp-content/uploads/2022/12/ahrefs-homepage.png 1369w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>It’s loaded with features to support smart content and outreach planning. These include a keyword research tool, referring domains data, and backlinks analysis. (<a href=\"https://aioseo.com/referring-domains-vs-backlinks-seo/\" title=\"\">Backlinks</a>, or links from other sites to yours, are a significant ranking factor. They’re sometimes referred to as “off-page SEO.”)</p>\n\n\n\n<p>You can pop an article URL into Ahrefs to see what organic keywords it’s ranking for. And you can discover which keywords your competitors are ranking for too.</p>\n\n\n\n<p>Popular with marketing professionals, Ahrefs may also appeal to intermediate-level users looking for a keyword research tool to plan their content with.</p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-1024x309.png\" alt=\"ahrefs keyword overview \" class=\"wp-image-189640\" width=\"706\" height=\"213\" srcset=\"https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-1024x309.png 1024w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-300x90.png 300w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-768x231.png 768w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-600x181.png 600w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-190x57.png 190w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1-299x90.png 299w, https://aioseo.com/wp-content/uploads/2023/05/ahrefs-keyword-difficulty-score-1.png 1221w\" sizes=\"(max-width: 706px) 100vw, 706px\" /><figcaption class=\"wp-element-caption\"><em>Above: Using Ahrefs&#8217; Keyword Overview, we see that the keyword &#8220;what is a floating floor&#8221; is rated &#8220;6&#8221; or &#8220;Easy&#8221; to rank for. And it has an estimated monthly search volume of 1.2k.</em></figcaption></figure>\n\n\n\n<p>Note: Ahrefs also has a free <a href=\"https://ahrefs.com/wordpress-seo-plugin\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress plugin</a> designed to display SEO performance of your content and recommend content updates.</p>\n\n\n\n<p><strong>Features:</strong></p>\n\n\n\n<ul>\n<li>SEO audit for content</li>\n\n\n\n<li>Monitor backlinks</li>\n\n\n\n<li>Traffic and page rank for each article</li>\n</ul>\n\n\n\n<p><strong>Ahrefs</strong> <strong>Pricing:</strong> Starts at <a href=\"https://aioseo.com/recommends/ahrefs\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$99/month</a>. The WordPress plugin is free.</p>\n\n\n\n<h3 id=\"aioseo-4-wprocket-speed-up-your-site\">4. WP Rocket: Speed Up Your Site</h3>\n\n\n\n<p>Did you know that optimizing your <a href=\"https://www.wpbeginner.com/wordpress-performance-speed/\" target=\"_blank\" rel=\"noopener\" title=\"\">site speed</a> is a form of SEO?</p>\n\n\n\n<p>Search engines reward good user experience and penalize poor user experience. So it’s not surprising that website loading time is a ranking factor.</p>\n\n\n\n<p>This is where a caching plugin like <a href=\"https://aioseo.com/recommends/wp-rocket\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WP Rocket</a> comes in: you can speed up your site in minutes.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https://aioseo.com/wp-content/uploads/2022/12/wp-rocket-homepage-1024x575.png\" alt=\"wp rocket homepage\" class=\"wp-image-144253\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/wp-rocket-homepage-1024x575.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/wp-rocket-homepage-300x168.png 300w, https://aioseo.com/wp-content/uploads/2022/12/wp-rocket-homepage-768x431.png 768w, https://aioseo.com/wp-content/uploads/2022/12/wp-rocket-homepage-704x396.png 704w, https://aioseo.com/wp-content/uploads/2022/12/wp-rocket-homepage-600x337.png 600w, https://aioseo.com/wp-content/uploads/2022/12/wp-rocket-homepage-107x60.png 107w, https://aioseo.com/wp-content/uploads/2022/12/wp-rocket-homepage-160x90.png 160w, https://aioseo.com/wp-content/uploads/2022/12/wp-rocket-homepage.png 1397w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Tip: Check your site&#8217;s loading time, before and after WPRocket, in Google&#8217;s PageSpeed Insights.</p>\n\n\n\n<p>Anyone who cares about increasing their traffic and conversions should make sure their site&#8217;s loading as fast as possible.</p>\n\n\n\n<p><strong>Features:</strong></p>\n\n\n\n<ul>\n<li>Page caching, browser caching, and pre-loading</li>\n\n\n\n<li>Minifies and combines CSS and JavaScript files</li>\n\n\n\n<li>File compression plus lazy loading of images</li>\n</ul>\n\n\n\n<p><strong>WPRocket Pricing:</strong> Starts at <a href=\"https://aioseo.com/recommends/wp-rocket\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$59/year</a>.</p>\n\n\n\n<h3 id=\"aioseo-5-smashballoon-optimize-your-social-media-feeds\">5. SmashBalloon: Optimize Your Social Media Feeds</h3>\n\n\n\n<p>This is a beginner-friendly plugin that adds social media feeds to your WordPress website, the right way. The problem with social media feeds is they usually bog your site down.</p>\n\n\n\n<p><a href=\"https://smashballoon.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">SmashBalloon</a> stands out because it optimizes all those ultra high-definition images in your feeds so they load fast. It also minimizes something called “external requests” and that speeds things up too. (To display a social feed, your website sends &#8220;requests&#8221; to that social media site.)</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"421\" src=\"https://aioseo.com/wp-content/uploads/2022/12/smashballoon-homepage-1024x421.jpg\" alt=\"smash balloon homepage\" class=\"wp-image-144255\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/smashballoon-homepage-1024x421.jpg 1024w, https://aioseo.com/wp-content/uploads/2022/12/smashballoon-homepage-300x123.jpg 300w, https://aioseo.com/wp-content/uploads/2022/12/smashballoon-homepage-768x315.jpg 768w, https://aioseo.com/wp-content/uploads/2022/12/smashballoon-homepage-600x246.jpg 600w, https://aioseo.com/wp-content/uploads/2022/12/smashballoon-homepage-146x60.jpg 146w, https://aioseo.com/wp-content/uploads/2022/12/smashballoon-homepage-219x90.jpg 219w, https://aioseo.com/wp-content/uploads/2022/12/smashballoon-homepage.jpg 1378w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>SmashBalloon is fast and easy to use.</p>\n\n\n\n<p><strong>Features:</strong></p>\n\n\n\n<ul>\n<li>Boost SEO and CTR (click-through rates) with embedded social content</li>\n\n\n\n<li>Display multiple feeds</li>\n\n\n\n<li>Increase conversions with social media testimonials</li>\n</ul>\n\n\n\n<p><strong>SmashBalloon</strong> <strong>Pricing</strong>: Starts at <a href=\"https://smashballoon.com/pricing/\" target=\"_blank\" rel=\"noopener\" title=\"\">$49/year</a> per plugin.</p>\n\n\n\n<h3 id=\"aioseo-6-semrush-gain-competitive-advantage\">6. Semrush: Gain Competitive Advantage</h3>\n\n\n\n<p><a href=\"https://aioseo.com/recommends/semrush\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Semrush</a> is a standalone analysis tool for conducting keyword research and running site audits. </p>\n\n\n\n<p>It&#8217;s similar to Ahrefs, and both are highly rated and widely used by content marketing professionals.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"453\" src=\"https://aioseo.com/wp-content/uploads/2022/12/semrush-homepage-1024x453.png\" alt=\"semrush homepage\" class=\"wp-image-144257\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/semrush-homepage-1024x453.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/semrush-homepage-300x133.png 300w, https://aioseo.com/wp-content/uploads/2022/12/semrush-homepage-768x340.png 768w, https://aioseo.com/wp-content/uploads/2022/12/semrush-homepage-600x265.png 600w, https://aioseo.com/wp-content/uploads/2022/12/semrush-homepage-136x60.png 136w, https://aioseo.com/wp-content/uploads/2022/12/semrush-homepage-204x90.png 204w, https://aioseo.com/wp-content/uploads/2022/12/semrush-homepage.png 1355w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Both tools will show you the keyword difficulty and search volume for a term. And you can use either tool to find long-tail, low-volume search terms that can help you win traffic that converts.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"564\" src=\"https://aioseo.com/wp-content/uploads/2023/06/semrush-keyword-overview-2-1-1024x564.png\" alt=\"semrush keyword overview\" class=\"wp-image-196343\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/semrush-keyword-overview-2-1-1024x564.png 1024w, https://aioseo.com/wp-content/uploads/2023/06/semrush-keyword-overview-2-1-300x165.png 300w, https://aioseo.com/wp-content/uploads/2023/06/semrush-keyword-overview-2-1-768x423.png 768w, https://aioseo.com/wp-content/uploads/2023/06/semrush-keyword-overview-2-1-1536x846.png 1536w, https://aioseo.com/wp-content/uploads/2023/06/semrush-keyword-overview-2-1-2048x1127.png 2048w, https://aioseo.com/wp-content/uploads/2023/06/semrush-keyword-overview-2-1-600x330.png 600w, https://aioseo.com/wp-content/uploads/2023/06/semrush-keyword-overview-2-1-109x60.png 109w, https://aioseo.com/wp-content/uploads/2023/06/semrush-keyword-overview-2-1-163x90.png 163w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>Semrush displays a Keyword Difficulty rating of &#8220;Easy&#8221; for &#8220;what is a floating floor.&#8221; The US (1k) and Global monthly search volume (2.1k) are also listed.</em></figcaption></figure>\n\n\n\n<p>Like Ahrefs, Semrush has a free WordPress plugin, but it&#8217;s very different. The Semrush plugin is a &#8220;writing assistant&#8221; that makes suggestions for improving articles.</p>\n\n\n\n<p>The Semrush plugin is free. Full access to the online Semrush platform starts at $99.95/month.</p>\n\n\n\n<p>Not a professional marketer? Don&#8217;t need a year&#8217;s worth of Semrush? You can cancel at any time.</p>\n\n\n\n<p>Note: AIOSEO includes an integration with Semrush, to display related keywords for any given article.</p>\n\n\n\n<p><strong>Features</strong></p>\n\n\n\n<ul>\n<li>Site audit</li>\n\n\n\n<li>Keyword recommendations</li>\n\n\n\n<li>SEO content templates</li>\n</ul>\n\n\n\n<p><strong>Semrush</strong> <strong>Pricing:</strong> Starts at <a href=\"https://aioseo.com/recommends/semrush\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$129.95/month</a></p>\n\n\n\n<h3 id=\"aioseo-google-search-console-performance-insights\">7. Google Search Console: Performance Insights</h3>\n\n\n\n<p>Google Search Console is an auxiliary tool that supports your SEO strategy.</p>\n\n\n\n<p>When launching a new website, one of the first actions you&#8217;ll take is to <a href=\"https://aioseo.com/how-to-submit-a-sitemap-to-google-wordpress-tutorial/\" title=\"\">submit the sitemap to Google</a>. And this is where you do that. </p>\n\n\n\n<p>Sitemap submission helps Google&#8217;s crawlers know when you publish new content or modify existing content.</p>\n\n\n\n<p>You can also inspect any URL on your site. Add it to the field at the top of Google Search Console to see if the page is indexed. You can click a button to request indexing.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"359\" src=\"https://aioseo.com/wp-content/uploads/2023/06/url-inspection-google-search-console-1024x359.png\" alt=\"google search console url inspection\" class=\"wp-image-196317\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/url-inspection-google-search-console-1024x359.png 1024w, https://aioseo.com/wp-content/uploads/2023/06/url-inspection-google-search-console-300x105.png 300w, https://aioseo.com/wp-content/uploads/2023/06/url-inspection-google-search-console-768x269.png 768w, https://aioseo.com/wp-content/uploads/2023/06/url-inspection-google-search-console-600x210.png 600w, https://aioseo.com/wp-content/uploads/2023/06/url-inspection-google-search-console-171x60.png 171w, https://aioseo.com/wp-content/uploads/2023/06/url-inspection-google-search-console-257x90.png 257w, https://aioseo.com/wp-content/uploads/2023/06/url-inspection-google-search-console.png 1430w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>More importantly, GSC shows you how your content&#8217;s been performing in search results. Specifically, the Search Console Insights page provides</p>\n\n\n\n<ul>\n<li>Total clicks for the month</li>\n\n\n\n<li>Your most popular posts</li>\n\n\n\n<li>Which pages grew the most in traffic</li>\n</ul>\n\n\n\n<p>Insights also shows which search queries are responsible for the most click-throughs to your site.</p>\n\n\n\n<p>Note that All in One SEO (AIOSEO) includes an integration with Google Search Console. So you can get this data right inside the WordPress dashboard.</p>\n\n\n\n<p>This feature is available in the Elite version of the AIOSEO, which costs <a href=\"https://aioseo.com/pricing\" title=\"\">$299.60/year</a> (the equivalent of $24.96/month).</p>\n\n\n\n<p>So who is Google Search Console (GSC) for? Every site owner should have a GSC account. It’s indispensable for sitemap submission and site monitoring.</p>\n\n\n\n<p>Its search performance metrics are valuable, and if you prefer to get these in WordPress, consider All in One SEO.</p>\n\n\n\n<p><strong>Features</strong>:</p>\n\n\n\n<ul>\n<li>Alerts for sitemap errors or manual penalties.</li>\n\n\n\n<li>Click and search term metrics.</li>\n\n\n\n<li>Insights into content performance.</li>\n</ul>\n\n\n\n<p><strong>Google Search Console</strong> <strong>Pricing</strong>: Free</p>\n\n\n\n<h2 id=\"aioseo-also-explore\">Also Explore</h2>\n\n\n\n<p>Below we&#8217;ve listed some well-regarded on-page SEO tools that you may also want to explore.</p>\n\n\n\n<h3 id=\"aioseo-yoast-could-be-simpler\">Yoast SEO: Well-Known, Could be Simpler</h3>\n\n\n\n<p><a href=\"https://aioseo.com/recommends/yoast\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Yoast SEO</a> is a well-known, all-purpose SEO plugin. It provides the standard on-page SEO tips for title tag and meta description length, as well as keyword (focus keyphrase) usage.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"481\" src=\"https://aioseo.com/wp-content/uploads/2022/12/yoast-interface-1024x481.png\" alt=\"yoast seo readability\" class=\"wp-image-144248\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/yoast-interface-1024x481.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/yoast-interface-300x141.png 300w, https://aioseo.com/wp-content/uploads/2022/12/yoast-interface-768x361.png 768w, https://aioseo.com/wp-content/uploads/2022/12/yoast-interface-600x282.png 600w, https://aioseo.com/wp-content/uploads/2022/12/yoast-interface-128x60.png 128w, https://aioseo.com/wp-content/uploads/2022/12/yoast-interface-192x90.png 192w, https://aioseo.com/wp-content/uploads/2022/12/yoast-interface.png 1112w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>The interface seems a bit cramped compared to AIOSEO&#8217;s. And you&#8217;ll need to upgrade to Yoast&#8217;s Premium plugin to get recommendations on how to use your focus keyphrase to optimize your content for SEO.</p>\n\n\n\n<p>Some may find Yoast&#8217;s product pricing page to be confusing: there are 11 different SEO plugins to choose from.</p>\n\n\n\n<p>But this is a comprehensive SEO plugin with a strong track record. It will appeal to small businesses or bloggers interested in ease-of-use and results.</p>\n\n\n\n<p><strong>Features:</strong></p>\n\n\n\n<ul>\n<li>Emoji-based SEO score</li>\n\n\n\n<li>Semrush integration to find related keywords</li>\n\n\n\n<li>Schema markup for rich snippets</li>\n</ul>\n\n\n\n<p><strong>Yoast SEO</strong> <strong>Pricing:</strong> Starts at <a href=\"https://aioseo.com/recommends/yoast\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$99/year</a>.</p>\n\n\n\n<h3 id=\"aioseo-rankmath-versatile-but-skip-the-content-ai\">Rank Math: Versatile, but Skip the ‘Content AI’</h3>\n\n\n\n<p>Like AIOSEO, Rank Math provides snippet previews for your content and meta-tag analysis. But the display of title tags seems a bit nerdy to us: it includes bits of code called Regex. Beginners may wonder, &#8220;What do I do with this?&#8221;</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"232\" src=\"https://aioseo.com/wp-content/uploads/2022/12/rankmath-title-tag-field-1024x232.png\" alt=\"rank math title field\" class=\"wp-image-144246\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/rankmath-title-tag-field-1024x232.png 1024w, https://aioseo.com/wp-content/uploads/2022/12/rankmath-title-tag-field-300x68.png 300w, https://aioseo.com/wp-content/uploads/2022/12/rankmath-title-tag-field-768x174.png 768w, https://aioseo.com/wp-content/uploads/2022/12/rankmath-title-tag-field-600x136.png 600w, https://aioseo.com/wp-content/uploads/2022/12/rankmath-title-tag-field-190x43.png 190w, https://aioseo.com/wp-content/uploads/2022/12/rankmath-title-tag-field-397x90.png 397w, https://aioseo.com/wp-content/uploads/2022/12/rankmath-title-tag-field.png 1107w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>Rank Math&#8217;s setup wizard is simpler than Yoast SEO&#8217;s but not as simple as AIOSEO&#8217;s.</p>\n\n\n\n<p>A unique feature of <a href=\"https://rankmath.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Rank Math</a> is its &#8220;Content AI&#8221; tool, which provides recommendations to help your content rank higher. We tried it out on two articles: one that currently ranks in the #1 slot on Google for its keyword and one that currently ranks in the #2 slot for its keyword.</p>\n\n\n\n<p>Rank Math&#8217;s Content AI gave both articles a <em>failing</em> grade.</p>\n\n\n\n<p>We think Rank Math is a unique and versatile SEO plugin, but the Content AI tool needs work.</p>\n\n\n\n<p>This plugin is a good fit for those who know Regex or aren&#8217;t afraid to learn how to use it. (It&#8217;s not hard.) Like All in One SEO (AIOSEO) and Yoast SEO, Rank Math is suitable for small businesses and bloggers.</p>\n\n\n\n<p><strong>Features</strong>:</p>\n\n\n\n<ul>\n<li>On-page SEO recommendations</li>\n\n\n\n<li>Schema markup tool</li>\n\n\n\n<li>Content AI</li>\n</ul>\n\n\n\n<p><strong>Rank Math</strong> <strong>Pricing</strong>: Starts at <a href=\"https://rankmath.com/pricing/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$59/year.</a></p>\n\n\n\n<h3 id=\"aioseo-clearscope-create-content-that-outranks-competitors\">Clearscope: Create Content that Outranks Competitors</h3>\n\n\n\n<p><a href=\"https://www.clearscope.io/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Clearscope</a> helps you plan and create high-quality content that gets more traffic.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"470\" src=\"https://aioseo.com/wp-content/uploads/2022/12/clearscope-homepage-1024x470.jpg\" alt=\"clearscope homepage\" class=\"wp-image-144259\" srcset=\"https://aioseo.com/wp-content/uploads/2022/12/clearscope-homepage-1024x470.jpg 1024w, https://aioseo.com/wp-content/uploads/2022/12/clearscope-homepage-300x138.jpg 300w, https://aioseo.com/wp-content/uploads/2022/12/clearscope-homepage-768x353.jpg 768w, https://aioseo.com/wp-content/uploads/2022/12/clearscope-homepage-600x276.jpg 600w, https://aioseo.com/wp-content/uploads/2022/12/clearscope-homepage-131x60.jpg 131w, https://aioseo.com/wp-content/uploads/2022/12/clearscope-homepage-196x90.jpg 196w, https://aioseo.com/wp-content/uploads/2022/12/clearscope-homepage.jpg 1413w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>You start by adding a target keyword to Clearscope, which runs a report on it. (New to keyword research? Check out <a href=\"https://www.blogtyrant.com/how-to-easily-find-the-best-keywords/\" target=\"_blank\" rel=\"noopener\" title=\"\">this guide for beginners</a>.)</p>\n\n\n\n<p>Using your keyword, Clearscope sifts through real-time Google data to provide clues to searcher intent. This is how the Clearscope report helps you create an article that is better organized, more helpful, and more comprehensive than your competitors&#8217;.</p>\n\n\n\n<p>As with all digital tools, you need to use your judgment when it comes to assessing the page content recommendations and deciding what to do with them. </p>\n\n\n\n<p>The need to use your judgment is highlighted by Clearscope&#8217;s occasional inclusion of recommended &#8220;terms&#8221; (subtopics) pulled from the <em>comments sections</em> of ranking articles or from alternate videos on YouTube pages.</p>\n\n\n\n<p>Clearscope has a WordPress plugin, so you can get these content recommendations right in your WordPress editor. Realize though that you&#8217;ll need a Clearscope account for the WordPress plugin to work.</p>\n\n\n\n<p>We think this tool is a good fit for professional content teams that need to scale.</p>\n\n\n\n<p><strong>Features:</strong></p>\n\n\n\n<ul>\n<li>Displays searcher questions related to a keyword</li>\n\n\n\n<li>Reveals themes present in top-ranking content on a given topic</li>\n\n\n\n<li>Content grading (up to &#8220;A++&#8221;)</li>\n</ul>\n\n\n\n<p><strong>Clearscope</strong> <strong>Pricing</strong>: Starts at <a href=\"https://www.clearscope.io/pricing\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$170/month</a>.</p>\n\n\n\n<h3 id=\"aioseo-marketmuse-intelligent-content-planning\">MarketMuse: Intelligent Content Planning</h3>\n\n\n\n<p>MarketMuse is AI-based software for planning and creating content that ranks. It&#8217;s also effective for building topical authority.</p>\n\n\n\n<p>Add a keyword to <a href=\"https://www.marketmuse.com/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MarketMuse</a> and it will pull data from related search results into a report that you can use to guide content creation.</p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"673\" src=\"https://aioseo.com/wp-content/uploads/2023/06/marketmuse-editing-pane-1024x673.png\" alt=\"marketmuse interface\" class=\"wp-image-196265\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/marketmuse-editing-pane-1024x673.png 1024w, https://aioseo.com/wp-content/uploads/2023/06/marketmuse-editing-pane-300x197.png 300w, https://aioseo.com/wp-content/uploads/2023/06/marketmuse-editing-pane-768x505.png 768w, https://aioseo.com/wp-content/uploads/2023/06/marketmuse-editing-pane-1536x1010.png 1536w, https://aioseo.com/wp-content/uploads/2023/06/marketmuse-editing-pane-2048x1346.png 2048w, https://aioseo.com/wp-content/uploads/2023/06/marketmuse-editing-pane-600x394.png 600w, https://aioseo.com/wp-content/uploads/2023/06/marketmuse-editing-pane-91x60.png 91w, https://aioseo.com/wp-content/uploads/2023/06/marketmuse-editing-pane-137x90.png 137w\" sizes=\"100vw\" /><figcaption class=\"wp-element-caption\"><em>A view of MarketMuse&#8217;s editorial pane with a closeup of some of the recommended topics.</em></figcaption></figure>\n\n\n\n<p>And just as with Clearscope, you need to use your judgment when assessing any AI-based recommendations.</p>\n\n\n\n<p>As you may have guessed, Clearscope and MarketMuse are competitors.</p>\n\n\n\n<p>However, MarketMuse has a unique advantage in that it analyzes your entire site and assigns topic authority and competitive advantage scores to your pages. As you do keyword research, you&#8217;ll see what your current topical authority is for that term.</p>\n\n\n\n<p>This helps you prioritize which content to create. And it supports a <a href=\"https://blog.hubspot.com/marketing/pillar-cluster-model-transform-blog\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">pillar and topic cluster</a> strategy.</p>\n\n\n\n<p>MarketMuse is a good choice for content teams that need to scale. However, solopreneurs and bloggers can benefit from the free tier.</p>\n\n\n\n<p><strong>Features</strong>:</p>\n\n\n\n<ul>\n<li>Competitive content analysis</li>\n\n\n\n<li>Keyword research that supports topical authority strategies</li>\n\n\n\n<li>Keyword difficulty score based on your existing content</li>\n\n\n\n<li>ChatGPT integration</li>\n</ul>\n\n\n\n<p><strong>MarketMuse Pricing</strong>: Starts at <a href=\"https://www.marketmuse.com/pricing/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$149/month</a> for 1 user. Free version supports 1 user, 10 queries/month, limited page-level insights.</p>\n\n\n\n<h3 id=\"aioseo-screamingfrog-seo-spider-pro-level-diagnostics\">ScreamingFrog SEO Spider: Pro-Level Diagnostics</h3>\n\n\n\n<p><a href=\"https://www.screamingfrog.co.uk/seo-spider/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">ScreamingFrog</a> is a site audit tool for intermediate-level or advanced webmasters and do-it-yourselfers. It&#8217;s a website crawler (or &#8220;spider&#8221;) that analyzes your site’s URLs to find SEO issues that could affect user experience or ranking. </p>\n\n\n\n<p>It provides dozens of metrics including</p>\n\n\n\n<ul>\n<li>A complete list of internal and external links on your site</li>\n\n\n\n<li>Identification of broken links and security issues</li>\n\n\n\n<li>Duplicate content, including in title tags or meta descriptions.</li>\n</ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https://aioseo.com/wp-content/uploads/2023/06/screamingfrog-dashboard-1024x674.jpg\" alt=\"screaming frog seo spider interface\" class=\"wp-image-196376\" srcset=\"https://aioseo.com/wp-content/uploads/2023/06/screamingfrog-dashboard-1024x674.jpg 1024w, https://aioseo.com/wp-content/uploads/2023/06/screamingfrog-dashboard-300x197.jpg 300w, https://aioseo.com/wp-content/uploads/2023/06/screamingfrog-dashboard-768x505.jpg 768w, https://aioseo.com/wp-content/uploads/2023/06/screamingfrog-dashboard-1536x1010.jpg 1536w, https://aioseo.com/wp-content/uploads/2023/06/screamingfrog-dashboard-600x395.jpg 600w, https://aioseo.com/wp-content/uploads/2023/06/screamingfrog-dashboard-91x60.jpg 91w, https://aioseo.com/wp-content/uploads/2023/06/screamingfrog-dashboard-137x90.jpg 137w, https://aioseo.com/wp-content/uploads/2023/06/screamingfrog-dashboard.jpg 2028w\" sizes=\"100vw\" /></figure>\n\n\n\n<p>This tool integrates with Google Analytics, Google PageSpeed Insights, and Google Search Console to deliver in-depth analysis of page-level performance issues.</p>\n\n\n\n<p>Website designers and professional marketers use this tool to analyze site structure. And it&#8217;s often used by website project managers when migrating a site to a new platform.</p>\n\n\n\n<p><strong>Features:</strong></p>\n\n\n\n<ul>\n<li>Site architecture visualization</li>\n\n\n\n<li>Hreflang attribute auditing</li>\n\n\n\n<li>Structured data validation</li>\n\n\n\n<li>Integration with Ahrefs, Majestic, and Moz</li>\n</ul>\n\n\n\n<p><strong>Screaming Frog SEO Spider Pricing:</strong> Starts at <a href=\"https://www.screamingfrog.co.uk/seo-spider/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">free</a>.</p>\n\n\n\n<h2 id=\"aioseo-whats-the-best-on-page-seo-tool-for-wordpress\">What&#8217;s the Best On-Page SEO Tool for WordPress?</h2>\n\n\n\n<p>For simplicity and power, we think it&#8217;s hard to beat the AIOSEO plugin. It has everything you need for on-page SEO and provides more sitemap types than Yoast SEO or RankMath.</p>\n\n\n\n<p>Unlike Yoast, it provides focus keyphrase recommendations without requiring users to upgrade to a pricier plugin. And unlike RankMath, the setup wizard is a breeze with its minimal steps.</p>\n\n\n\n<p>We think that MonsterInsights is a must-have for easy measurement.</p>\n\n\n\n<p>You may have heard that SEO professionals are now charging as much as 5 or 6 figures a year per client. So these 2 tools can save you money.</p>\n\n\n\n<h3 id=\"aioseo-what-do-we-use\">What Do We Use?</h3>\n\n\n\n<p>We use <a href=\"https://aioseo.com/pricing\" title=\"\">AIOSEO</a> and <a href=\"https://www.monsterinsights.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">MonsterInsights</a> for on-page SEO coupled with <a href=\"https://wpforms.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">WPForms</a> and <a href=\"https://optinmonster.com/\" target=\"_blank\" rel=\"noopener\" title=\"\">OptinMonster</a> for conversions.</p>\n\n\n\n<p>These 4 WordPress plugins have the benefit of being beginner-friendly but powerful enough to deliver results for pros. They&#8217;re a good fit for DIY site owners including small businesses, affiliate marketers, agencies, or bloggers.</p>\n\n\n\n<p>These tools have helped us to consistently grow our traffic and revenue, month after month.</p>\n\n\n\n<p>We think you deserve the same success too.</p>\n\n\n\n<p>Lastly, because we need to scale across multiple content teams while maintaining quality and competitive advantage, we also use Semrush, Ahrefs, and Clearscope.</p>\n\n\n\n<p>Ultimately, you&#8217;ll decide what works best for you in the context of your work. &#8220;Best” often really means “recommended.” The on-page SEO tools we’ve discussed are world class. And “best” is often subjective.</p>\n\n\n\n<h2 id=\"aioseo-qa-for-on-page-seo\">FAQs Related to On-Page SEO Tools</h2>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-whats-the-difference-between-technical-seo-and-seo\"><h3 class=\"aioseo-faq-block-question\">What’s the difference between technical SEO and SEO?</h3><div class=\"aioseo-faq-block-answer\">\n<p>The term &#8220;technical SEO&#8221; is used by writers to refer to an aspect of SEO that they think requires specialized knowledge. It&#8217;s a subjective term, similar to &#8220;advanced SEO.&#8221; By contrast, &#8220;SEO&#8221; refers to the entire field of search engine optimization. As such, discussion of SEO may include material suited to beginners, intermediate-level learners, or digital marketing professionals.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-whats-the-difference-between-on-page-seo-and-off-page-seo\"><h3 class=\"aioseo-faq-block-question\">What&#8217;s the difference between on-page SEO and off-page SEO?</h3><div class=\"aioseo-faq-block-answer\">\n<p>&#8220;On-page SEO&#8221; refers to aspects of a web page that impact SEO and that you have control over. These elements include page loading speed, content quality, logical structure, title tag, meta description, image and video alt tags, Schema markup, and effective use of a targeted keyword.</p>\n\n\n\n<p>&#8220;Off-page SEO&#8221; refers to backlinks (links from other websites to yours), which are a significant ranking factor, as well as non-linked guest posts and brand mentions on other sites.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-what-free-seo-tools-do-you-recommend\"><h3 class=\"aioseo-faq-block-question\">What free SEO tools do you recommend?</h3><div class=\"aioseo-faq-block-answer\">\n<p>The AIOSEO Analyzer is a <a href=\"https://chrome.google.com/webstore/detail/all-in-one-seo-analyzer-b/gdmkcblhddhhfejpfbjomilpgpbpjhhg\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">free Chrome extension</a> that you can use to <a href=\"https://aioseo.com/ten-ways-to-use-the-aioseo-analyzer-chrome-extension/\" title=\"\">speed up SEO checks</a>. In addition, we recommend the free <a href=\"https://aioseo.com/seo-analyzer/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">AIOSEO SEO Analyzer</a> to conduct a full site audit. </p>\n\n\n\n<p>Ahrefs has a <a href=\"https://ahrefs.com/seo-toolbar\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">free toolbar</a> that is an on-page SEO checker. It provides SEO metrics for pages you visit, including keyword difficulty, search volume and SERP positions. You can also get an SEO report for any page. Intermediate and advanced site owners may be interested in the canonical URL check and the information on directives for crawlers found in HTTP headers and meta tags.</p>\n\n\n\n<p>We also like SerpRobot’s <a href=\"https://www.serprobot.com/serp-check\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">free SERP checker.</a> You can use it to find out the page ranking of an article.</p>\n</div></div>\n\n\n\n<div data-schema-only=\"false\" class=\"wp-block-aioseo-faq\" id=\"aioseo-i-cant-afford-clearscope-can-you-recommend-an-alternative\"><h3 class=\"aioseo-faq-block-question\">I can&#8217;t afford Clearscope. Can you recommend an alternative?</h3><div class=\"aioseo-faq-block-answer\">\n<p>While content analysis tools like Clearscope are popular with teams that run more than one website, many site owners need to do more with less. We get it. Here&#8217;s an alternative approach that we&#8217;ve tested and used to land top slots in Google and snag the featured snippet for our target keywords.</p>\n\n\n\n<ul>\n<li><strong>Use long tail keywords</strong>: When choosing a keyword (main topic) to base an article on, use a <a href=\"https://www.monsterinsights.com/long-tail-keywords/\" target=\"_blank\" rel=\"noopener\" title=\"\">long tail keyword</a>. It’s much easier to rank for long tails because there’s less competition. 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